Partnership sees Adverity extending its reach in providing seamless data integration to brands, agencies and marketers.
London, UK, 12 November 2020: Adverity, a leading force in marketing data intelligence, today announced its partnership with Twitter as part of the Twitter Official Partner Program.
The program helps brands get more out of Twitter by suggesting partners with enterprise tools and expertise to help create and manage high-quality ads with advanced features and capabilities. Twitter Partners are vetted and selected based on the provision of delivering outstanding products with proven success.
The addition of Adverity as a Twitter partner will enable brands, agencies and marketers to integrate data from Twitter and hundreds of other platforms, allowing teams to better identify opportunities, optimize campaign performance and decrease the time in which it takes to do so.
With its track record of transforming siloed data into actionable insights, Adverity enables marketers to stay agile in the new, rapidly accelerating marketing landscape, empowering brands and agencies to realize the full value of their data. Most recently, Adverity’s marketing intelligence platform was recognised in Gartner’s 2020 Cool Vendors in Marketing Data and Analytics.
This partnership will enable brands advertising on Twitter to access Adverity’s full platform including data integration, marketing reporting, and augmented analytics. More details on the benefits of using Adverity, as well as a case study of how Havas Middle East uses Adverity to monitor ad performance, are available on Adverity's Twitter partner profile page.
Fabio De Bernardi, VP Business Development of Adverity, comments: “We have been working with data from Twitter Ads for a number of years now, helping brands and agencies make informed campaign decisions based on rigorous and high quality data. Twitter is a social media icon and a top player in the digital advertising space, and we are delighted to be joining the Twitter Official Partner Program. By partnering with Twitter we look forward to continuing helping clients increase the ROI of their Twitter Ads’ campaigns.”
About Adverity Adverity is an intelligent marketing analytics platform specializing in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity involved in demonstrating the return on investment of multichannel marketing spend. Through automating data integration from hundreds of sources, our vendor-agnostic, end-to-end platform delivers a single view of marketing performance across your business. With the help of powerful data visualizations, Adverity reveals tangible business impact of marketing activities and improves performance by uncovering real-time opportunities to fuel growth with augmented analytics.
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