Marketing Analytics Blog | Adverity | Education

KPIs and Metrics Education What Is

Tom Rennell

What Are Ad Engagement Metrics and Which Ones Should I Be Tracking?

May 16, 2025
KPIs and Metrics Education What Is

Tom Rennell

What Are Ad Expansion Metrics and Which Ones Should I Be Tracking?

May 8, 2025
KPIs and Metrics Education What Is

Tom Rennell

What Are Ad Delivery Metrics and Which Ones Should I Be Tracking?

May 1, 2025
KPIs and Metrics Education What Is

Tom Rennell

Top 10 Video Marketing Metrics You Should Actually Track

Apr 25, 2025
Education How To and Best Practice Guides Data Management Data Governance

Lily Johnson

What is Data Blindness? Best Practices To Set Up Data Notifications

Apr 17, 2025
Education How To and Best Practice Guides Data Governance Data Foundations

Lily Johnson

Mastering Data Scalability: A Marketer’s Guide to Handling Growth

Mar 20, 2025
Education How To and Best Practice Guides Data Management Data Governance

Tom Rennell

Data Migration Done Right: 6 Tips To Moving Marketing Data Smoothly

Mar 13, 2025
Data-driven Marketing Education What Is Data Management Data Governance

Lily Johnson

What is Data Management and How Can Marketers Automate It for Maximum Efficiency?

Mar 6, 2025
Education How To and Best Practice Guides

Irina Prevalova

How to Choose the Right Marketing Intelligence Tool: A Complete Guide

Feb 27, 2025
Education What Is CPG and Retail

Tom Rennell

What is Retail Media? 2025 Guide for Marketers

Feb 13, 2025
Education What Is data democratization

Tom Rennell

Top 5 Benefits of Data Democratization (and 3 Challenges)

Jan 23, 2025
Education What Is Data Quality

Tom Rennell

The 2025 Marketer’s Guide to Data Accuracy: Best Practices and Strategies

Jan 22, 2025
Education Data Governance Data Foundations

Irina Prevalova

Data Classification Tools: A Comprehensive Guide for Marketers in 2025

Jan 14, 2025
Education What Is Data Access Data Governance

Lily Johnson

Data Democratization Vs. Data Governance

Jan 9, 2025
Education What Is Data Governance

Irina Prevalova

Centralized vs. Decentralized Data Governance: Which is Right for Your Organization?

Nov 1, 2024
Education How To and Best Practice Guides Data Quality Data Foundations

Tom Rennell

What Is Data Duplication? Examples, Causes, and Best Practice

Oct 17, 2024
Education What Is Data Quality

Giulio Bonanni

What is Data Timeliness?

Oct 8, 2024
Education What Is Data Management Data Quality

Luisind Boçi

What is Data Validity? How to Maintain Accurate and Reliable Data

Sep 19, 2024
Education What Is Data Governance Data Foundations

Andy Fairclough

What is a Data Governance Framework? A Guide for Marketers

Sep 6, 2024
Education How To and Best Practice Guides Data Governance Data Foundations

Gordon Moore

What is Data Security? A Comprehensive Guide to Protecting Your Marketing Data

Aug 22, 2024
Education What Is Data Governance Data Quality Data Foundations

Lily Johnson

Data Quality Vs. Data Governance: Understanding the Key Differences

Aug 20, 2024
Education What Is GDPR Data Governance Data Foundations

Lily Johnson

Data Governance Vs. Data Compliance: What Are The Key Differences?

Aug 20, 2024
Education Data Governance Data Foundations

Lily Johnson

5 Benefits of Data Governance: Why Data Governance Matters for Marketers

Aug 19, 2024
Education What Is Data Governance Data Foundations

Ben Brookes

An In-Depth Look at Data Governance Roles and Responsibilities

Aug 16, 2024
Education What Is Data Access Data Governance Data Foundations

Esther Joy Mackay

What is Data Access? A Guide to Effective Data Governance For Your Marketing Efforts

Aug 12, 2024
Education What Is Data Governance Data Foundations

Giulio Bonanni

What is Data Reconciliation? A Guide for Analysts and Marketers

Aug 9, 2024
Education What Is Data Governance Data Foundations

Luisind Boçi

What is Data Classification? A Beginner’s Guide for Marketers

Aug 9, 2024
Education What Is Data Governance Data Foundations

Dominik Grubelnig

Data Management Vs. Data Governance: Understanding the Key Differences

Aug 2, 2024
Education Data Integration How To and Best Practice Guides Data Connectors Data Gathering

Lorenz Weinzierl

API Updates: How To Deal with Connector Maintenance

Jul 31, 2024
Education What Is Data Governance Data Foundations

Giulio Bonanni

Understanding the Role of Data Ownership in Data Governance

Jul 23, 2024
KPIs and Metrics Education What Is

Lily Johnson

What Are Cost Metrics in Marketing (and Which Ones Should You Track)?

Jul 4, 2024
Education How To and Best Practice Guides Artificial Intelligence

Tina Hintringer

Unlocking the Power of AI on Business Data: Benefits, Risks, and Best Practices

Jun 28, 2024
KPIs and Metrics Education What Is

Lily Johnson

What Are Marketing Conversion Metrics (and How Do You Calculate Them)?

Jun 25, 2024
Data-driven Marketing Education Cookie Deprecation How To and Best Practice Guides Data Connectors

Madeleine Radunz

How to Optimize Google Ads Conversion Tracking With Custom Conversions

Jun 10, 2024
KPIs and Metrics Education What Is CPG and Retail Data Connectors

Madeleine Radunz

What is Walmart Marketplace, and What Key Metrics Do I Need to Track?

May 28, 2024
Education How To and Best Practice Guides Data Visualization Data Quality

Irina Prevalova

How To Use AI in Data Analytics To Drive Marketing Growth

May 16, 2024
KPIs and Metrics Education What Is eCommerce

Madeleine Radunz

What is Instacart Ads, and What Metrics Can Measure Its Success?

May 2, 2024
Education How To and Best Practice Guides Data Visualization Data Quality

Irina Prevalova

Building A Marketing Report: 7 Most Common Traps

Apr 25, 2024
KPIs and Metrics Education How To and Best Practice Guides CSR

Dominik Grubelnig

How to Measure the Environmental Impact of Digital Marketing

Apr 22, 2024
Data-driven Marketing Education How To and Best Practice Guides Data Visualization Data Culture

Irina Prevalova

6 Effective Data Visualization Techniques You Should Know

Apr 15, 2024
Education How To and Best Practice Guides Agencies Data Stack

Nick Causton

How To Choose Your Agency's Data Pipeline Architecture: 4 Setups

Mar 27, 2024
Marketing Technology Education How To and Best Practice Guides Generative AI

Jessica Cardonick

How To Get Started Using Gen AI To Solve Marketing Challenges

Mar 14, 2024
Education What Is Data Visualization

Irina Prevalova

What Is Data Visualization: Common Mistakes and Pitfalls

Mar 5, 2024
Education How To and Best Practice Guides Data Visualization Data Quality

Irina Prevalova

4 of The Top Marketing Analytics Tools

Feb 27, 2024
Education How To and Best Practice Guides Data Transformation Data Quality

Irina Prevalova

How To Create An Effective Marketing Dashboard

Feb 22, 2024
Education How To and Best Practice Guides Data Transformation Data Quality

Irina Prevalova

How To Get Your Data Ready For An Efficient Dashboard

Feb 16, 2024
Education How To and Best Practice Guides Data Transformation Data Quality

Irina Prevalova

4 Best Data Mapping Tools

Dec 20, 2023
Education How To and Best Practice Guides Data Transformation Data Quality

Irina Prevalova

How To Do Data Mapping Efficiently

Dec 19, 2023
Education What Is Data Transformation

Irina Prevalova

Discrete Vs. Continuous Data: What's The Difference?

Dec 12, 2023
Education What Is Data Transformation

Irina Prevalova

What is Data Enrichment and Why is it Important?

Dec 8, 2023
Education Analytical Maturity What Is Data Culture Data Transformation

Irina Prevalova

What Is A Data Maturity Model And How Can It Drive Business Efficiency

Nov 28, 2023
Data-driven Marketing Education How To and Best Practice Guides Marketing Analytics

Madeleine Radunz

How To Measure Social Media Engagement: Best Practice

Nov 15, 2023
Data-driven Marketing Education How To and Best Practice Guides Data Management Data Governance

Ben Brookes

Measuring Golden Rules Compliance for Your Digital Marketing Campaigns

Nov 3, 2023
Data-driven Marketing Education How To and Best Practice Guides Finance

Neal Fogarty

5 Steps to Optimizing Your Marketing Strategy for Financial Services

Oct 19, 2023
Education What Is Data Governance

Christoph Bodenstein

What is a Completeness Check In Data Validation?

Sep 11, 2023
KPIs and Metrics Education Marketing Analytics Finance

Neal Fogarty

5 Metrics Finance Companies Can Use To Boost Marketing Effectiveness

Aug 23, 2023
Education What Is Data Governance

Neal Fogarty

Data Reliability: Importance and Benefits

Aug 18, 2023
Education What Is Data Management Data Governance

Madeleine Radunz

What is a Data Flush (and why should marketing care)?

Aug 8, 2023
Data-driven Marketing Education How To and Best Practice Guides Data Analyst Artificial Intelligence Data Management Data Governance Data Gathering

Neal Fogarty

How To Master Your Data Governance With Adverity

Aug 2, 2023
Customer Experience Education What Is Marketing Analytics Data Governance

Irina Prevalova

What is Data Consistency and How To Manage It

Jul 24, 2023
Education What Is Marketing Analytics Data Transformation

Dominik Grubelnig

What are Marketing Data Analytics Models?

Jul 19, 2023
Education Data Integration What Is Data Gathering

Irina Prevalova

Data Integration Vs. Business Intelligence: All You Should Know

Jul 6, 2023
Education Data Integration What Is Data Gathering

Irina Prevalova

Structured Vs. Unstructured Data: What's The Difference?

Jul 4, 2023
Education Data Integration How To and Best Practice Guides Data Gathering

Irina Prevalova

7 Best Practices To Move Away From Manual Data Integration

Jun 26, 2023
Data-driven Marketing Education Cookie Deprecation Data Integration What Is GDPR Data Transformation

Loïc Saïdou

What is a Clean Room for Data and Why Should Marketers Care?

Jun 22, 2023
Marketing Technology Education What Is

Gordon Moore

What is Cloud Vs. Onsite Implementation of a Data Stack?

Jun 15, 2023
Education Data Integration What Is Data Gathering

Irina Prevalova

What is Data Integration In Real-Time?

Jun 13, 2023
Education How To and Best Practice Guides Marketing Analytics

Giulio Bonanni

How To Do a Cohort Analysis: Best Practice

May 31, 2023
Education How To and Best Practice Guides Data Management

Esther Joy Mackay

How to Create a Data Dictionary in 5 Steps

May 26, 2023
Education What Is Data Transformation Data Management

Esther Joy Mackay

What is Data Mapping and Why Should it Matter to Marketers?

May 25, 2023
Education What Is Data Stack

JJ Haigh

What is The Ideal Modern Data Stack for Marketing?

May 18, 2023
Education Data Integration What Is Data Stack Data Management Data Gathering

Lily Johnson

What is a Data Lakehouse and Why Do You Need One?

May 16, 2023
Education What Is Marketing Analytics

Giulio Bonanni

What is Cohort Analysis, and Why Should Marketers Care?

May 12, 2023
Data-driven Marketing Education How To and Best Practice Guides Data Visualization Marketing Analytics

Tom Rennell

How To Read a Cohort Analysis Chart: Best Practice

May 12, 2023
Education Data Integration What Is Data Gathering

Dominik Grubelnig

What is Data Ingestion Vs Data Integration?

May 4, 2023
Data-driven Marketing Education Marketing Analytics The Undiscovered Metric

JJ Haigh

How To Measure The Impact of Organic Content Marketing

Apr 27, 2023
Education Data Integration Agencies The Undiscovered Metric

JJ Haigh

How To Scale a Digital Marketing Agency

Apr 6, 2023
Data-driven Marketing Education Data Integration What Is Data Gathering

Lily Johnson

What is Data Automation and How Can it Benefit Your Marketing Efforts?

Mar 28, 2023
Education Data Integration How To and Best Practice Guides Data Gathering

Christoph Bodenstein

3 Ways of Overcoming GA4’s API Limits in Looker Studio

Mar 7, 2023
Education Data Integration What Is

Roman Gavuliak

What is a Metrics Layer?

Feb 9, 2023
Education Data Integration What Is Data Connectors Data Gathering

Lorenz Weinzierl

Connector Vs. API: What’s The Difference?

Jan 25, 2023
Education Analytical Maturity How To and Best Practice Guides Data Culture Data Access

Lily Johnson

How to Implement A Data Democratization Strategy

Jan 11, 2023
Education Data Integration How To and Best Practice Guides

Giulio Bonanni

How to Report on Reach

Dec 20, 2022
Data-driven Marketing Education What Is Data Access

Andy Fairclough

What is Data Democratization? Examples and Definition

Dec 7, 2022
Education Data Integration What Is Data Gathering

Giulio Bonanni

What is a Non-Aggregatable Metric?

Nov 16, 2022
Education Cookie Deprecation What Is Data Gathering

Joseph Caston

What is a Walled Garden in Advertising?

Nov 3, 2022
Education Data Integration What Is Data Transformation Data Management

Nickolay Penchev

What is DataOps?

Oct 19, 2022
Data-driven Marketing Education How To and Best Practice Guides

Ben Brookes

How to Compare Campaign Performance Across Regions Using Location Data

Oct 13, 2022
Data-driven Marketing Education What Is

Ben Brookes

What is Location Data and Why is it Important for Marketers?

Oct 5, 2022
Education What Is Data Stack

Martin Brunthaler

Why is Building a Modern Data Stack Such a Challenge For Businesses?

Sep 27, 2022
Education Data Integration What Is Marketing Analytics Data Gathering

Eleftherios Darousis

What is Google Analytics 4 and why is it replacing UA?

Sep 8, 2022
Data-driven Marketing Education How To and Best Practice Guides Marketer

Ben Brookes

How to Measure Ad Viewability: 5 Metrics and 3 Common Pitfalls

Aug 24, 2022
Marketing ROI Education What Is Marketer

Ben Brookes

What is Ad Viewability?

Aug 24, 2022
Data-driven Marketing Education Data Integration What Is Data Culture Data Transformation Data Access

Neal Fogarty

What are Data Silos (and How Do They Impact Marketers)?

Aug 23, 2022
Marketing Technology Education Data Integration What Is Marketing Analytics Data Transformation

Tom Rennell

What is Data Transformation (and Why Should Marketers Care)?

Aug 11, 2022
Data-driven Marketing Education Analytical Maturity How To and Best Practice Guides Marketing Analytics

Andre Galinha

Marketing Data Management: A Guide to Getting Started

Aug 4, 2022
Data-driven Marketing Education How To and Best Practice Guides Marketing Analytics Data Culture

Ben Brookes

Data Storytelling: The Best Path to Sharing Data and Insights

Aug 2, 2022
Data-driven Marketing Education How To and Best Practice Guides Data Visualization Data Culture

Ben Brookes

Top 8 Data Storytelling Methods

Aug 2, 2022
Marketing Technology Education How To and Best Practice Guides Marketing Analytics

Dayo Fordah

Tag Management: Best Practices for Marketers

Jul 28, 2022
Marketing Technology Education What Is Marketing Analytics

Dayo Fordah

What is a Marketing Tag (and what are they used for)?

Jul 28, 2022
Marketing Technology Data-driven Marketing Education Data Integration What Is Marketing Analytics Data Stack

Nickolay Penchev

What is a Data Lake vs a Data Warehouse (And Should Marketers Care)?

Jul 26, 2022
Marketing Technology Data-driven Marketing Education Data Integration What Is Marketing Analytics Data Access

Claire Tak

What is a Single Source of Truth (And Why Should Marketers Care)?

Jul 21, 2022
Marketing Technology Education What Is Marketing Analytics

Tom Rennell

What is Anomaly Detection (and How Does It Help Marketing Campaigns)?

Jul 13, 2022
Marketing Technology Education What Is Artificial Intelligence

Tom Rennell

What Is Artificial Intelligence in Marketing (And How Is It Used)?

Jul 7, 2022
Big Data Data-driven Marketing Education How To and Best Practice Guides Marketer Data Culture

Dayo Fordah

Marketing Campaign Naming Conventions Best Practices

Jun 30, 2022
Data-driven Marketing Education Cookie Deprecation What Is GDPR

Tom Rennell

What is GDPR and Why is it Important? — A Guide for Marketers

Jun 23, 2022
Data-driven Marketing Education How To and Best Practice Guides Data Analyst Marketer Data Culture

Adverity

How a Data-Driven Company Culture Can Massively Improve Performance

Jun 16, 2022
Marketing Technology Education What Is Marketing Analytics Data Stack

Roman Gavuliak

What is a Data Mesh (and why should marketers care)?

Jun 14, 2022
Education Events How To and Best Practice Guides

Daniel Fröhlacher

Escape the Reporting Jungle by Using Marketing Analytics Effectively

Jun 2, 2022
Data-driven Marketing Education Events How To and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Shift Marketing Optimization to Become More Forward-Thinking

May 10, 2022
Data-driven Marketing Education Marketing Analytics

Lily Johnson

Uncovering High-Value Insights: A Chat with Carters’ Jeff Coleman

Apr 6, 2022
KPIs and Metrics Data-driven Marketing Education eCommerce Marketing Analytics

Amy Mills

What Marketers Need to Do Once the Holiday Season Is Over

Oct 26, 2021
Marketing ROI Data-driven Marketing Education How To and Best Practice Guides eCommerce

Lily Johnson

How to Optimize Your eCommerce Plan for the Golden Quarter

Oct 14, 2021
Marketing ROI Data-driven Marketing Education Data Integration eCommerce Data Visualization Marketing Analytics

Amy Mills

5 Tips To Get More From Your Marketing Campaigns in The Holiday Season

Oct 6, 2021
Education How To and Best Practice Guides eCommerce Data Connectors Data Gathering

Lily Johnson

What Marketing Data Can I Get From Shopify and How Best to Use It?

Sep 2, 2021
Marketing ROI Education Analytical Maturity How To and Best Practice Guides Marketing Analytics

Adverity

Top 3 barriers to insights-driven marketing (and how to overcome them)

Aug 31, 2021
Education Marketing Analytics Data Gathering

Adverity

Top time-saving tools you need to boost productivity today

Aug 24, 2021
Education Cookie Deprecation How To and Best Practice Guides

Adverity

How to handle a perfect storm of COVID and cookies

Aug 12, 2021
Data-driven Marketing Education How To and Best Practice Guides Marketing Analytics

Adverity

How to build an insights-driven culture in your business

Aug 10, 2021
Marketing ROI Data-driven Marketing Education Cookie Deprecation What Is Marketing Analytics

Tom Rennell

What is Marketing Mix Modeling (and how can it help with attribution)?

Aug 4, 2021
Marketing ROI KPIs and Metrics Data-driven Marketing Education How To and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics

Eleni Nicolaidis

How to Enrich Your Marketing Dashboards with Proactive Insights

Jun 2, 2021
Marketing Technology Data-driven Marketing Education How To and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Find the Right Balance Between Brand and Performance Marketing?

Apr 22, 2021
Marketing Technology Data-driven Marketing Education What Is Artificial Intelligence Marketing Analytics

Tom Rennell

What is the Difference Between AI and Predictive Analytics?

Feb 17, 2021
KPIs and Metrics Data-driven Marketing Education What Is Data Visualization Marketing Analytics Data Gathering

Tom Rennell

What is Data vs a Metric vs a KPI vs a Report?

Feb 11, 2021
Data-driven Marketing Education Data Integration Data Stack

Tom Rennell

ETL – What is it and How Do I Do it?

Feb 10, 2021
KPIs and Metrics Data-driven Marketing Education Data Integration Events How To and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Avoid Headless Chicken Marketing with Mindshare

Feb 3, 2021
Big Data Marketing ROI Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics

Adverity

How to Get Ahead of the Competition with Data and Analytics

Nov 11, 2020
Education Data Quality

Irina Prevalova

How Data Transformation Enhances Insights for SaaS Marketers

Oct 21, 2020
Big Data Data-driven Marketing Education How To and Best Practice Guides CPG and Retail eCommerce Marketing Analytics

Adverity

How to Map Out a Successful Q4 in Retail in a Year Like This

Oct 15, 2020
Big Data Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics

Vladimir Ceric

4 Ways You Can Use Big Data Analytics To Improve Your Marketing

Aug 26, 2020
Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics Data Gathering

Christoph Bodenstein

How to Use Adverity to Automatically Import Data into Google Analytics

Oct 28, 2019
Data-driven Marketing Education Data Integration How To and Best Practice Guides Data Gathering

Eugen Knippel

How to Defeat Data Chaos with Marketing Intelligence

Mar 25, 2019
Marketing Technology Education Data Integration What Is Marketing Analytics

Neil Claydon

What is iPaaS (and why is it important to marketing)?

Nov 30, 2018
Big Data Education Cookie Deprecation What Is GDPR

Mina Nacheva

What is Data Privacy (and why is it important to marketers)?

May 9, 2018
Education Data Integration What Is Marketing Analytics

Eugen Knippel

What is ETL in data?

Aug 22, 2017