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What is GDPR and Why is it Important? — A Guide for Marketers

Data security and the protection of personal information has long been a hot topic in the marketing industry. With data protection regulations such as GDPR spearheading many changes to data...

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    Data-driven Marketing Education How to and Best Practice Guides Data Analyst Marketer Data Culture
    How a Data-Driven Company Culture Can Play a Massive Role in Improving Performance

    Jun 16, 2022

    Adverity
    Every business leader hopes to create and maintain a robust decision support system within their company, especially now in the “golden era” of data. However, even the most innovative companies...
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    Marketing Technology Education What is Marketing Analytics Data Stack
    What is a Data Mesh (and why should marketers care)?

    Jun 14, 2022

    Roman Gavuliak
    You might have noticed that the term Data Lake has recently been replaced by Data Mesh in conversations about modern data stacks. But what does it mean and why is it important for marketers to know...
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    Education Events How to and Best Practice Guides
    How to Use Marketing Analytics Effectively and Escape the Reporting Jungle

    Jun 2, 2022

    Daniel Fröhlacher
    At #OMR22 we presented how Deutsche Bahn managed to enhance and future-proof reporting of performance campaigns by using our analytics platform.
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    Data-driven Marketing Education Data Integration Marketing Analytics
    4 Reasons Why You Need to Move Away From Manual Data Integration

    May 19, 2022

    Adverity
    Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their business. It’s time you learn it too.
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    Data-driven Marketing Education Events How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Shift Marketing Optimization to Become More Forward-Thinking

    May 10, 2022

    Adverity
    Optimizing channel allocation has always been a major challenge for marketers. But to make the most out of the available data, they now need to employ some new technologies to be able to predict...
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    Customer Experience Marketing Technology Data-driven Marketing Education How to and Best Practice Guides
    In Digital Touch with Your Fanbase: How to Turn Customers into Fans

    May 3, 2022

    Daniel Fröhlacher
    Global brand loyalty is at the lowest level it's been in a long time. Building a fanbase has never been easy for brands, but a loyal customer base has rarely been as important as it is now.
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    Data-driven Marketing Education Marketing Analytics
    From Low-Value Data Tasks to High-Value Insights: A Chat with Carters’ Jeff Coleman

    Apr 6, 2022

    Lily Johnson
    At this years’ IC Summits Marketing and Advertising Exchange (ICS MAX) in Atlanta Georgia, Adverity’s Director of North America, Dany Eid sat down with Jeff Coleman of Carter's, the leading brand of...
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    KPIs and Metrics Data-driven Marketing Education eCommerce Marketing Analytics
    What Marketers Need to Do Once the Holiday Season Is Over

    Oct 26, 2021

    Amy Mills
    Once the holiday campaigns end, marketers may think they can sit back, relax and pat themselves on the back for pulling through the busy season - but wait! There's more to do.
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    Marketing ROI Data-driven Marketing Education How to and Best Practice Guides eCommerce
    How to Optimize Your eCommerce Plan for the Golden Quarter

    Oct 14, 2021

    Lily Johnson
    From strained supply chains to scarcity marketing - check out what our panel of experts had to highlight as things you could optimize in your eCommerce operations before the Golden Quarter.
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    Marketing ROI Data-driven Marketing Education Data Integration eCommerce Data Visualization Marketing Analytics
    Top 5 tips to get the most out of your marketing campaigns in the holiday season

    Oct 6, 2021

    Amy Mills
    Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns on...
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    Data-driven Marketing Education How to and Best Practice Guides What is Data Visualization Marketing Analytics
    What is a Cohort Analysis (and how can marketers use it)?

    Sep 29, 2021

    Tom Rennell
    While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem intimidating. Here’s a short guide on how to master it.
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    Marketing ROI Data-driven Marketing Education eCommerce Marketing Analytics
    Is your retail business ready for the holiday season?

    Sep 22, 2021

    Amy Mills
    The golden quarter is right ahead of us, and if you have not yet started preparing for it, you’re already behind your competition. Here are a few tips on how to catch up.
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    Education How to and Best Practice Guides eCommerce Data Connectors
    How to use shopify data to level up your eCommerce analytics

    Sep 2, 2021

    Adverity
    As part of our video series on connectors and how to use them, we take a look at eCommerce platform Shopify to see how online sellers can best leverage Shopify data to gain new and interesting...
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    Marketing ROI Education Analytical Maturity How to and Best Practice Guides Marketing Analytics
    Top 3 barriers to insights-driven marketing (and how to overcome them)

    Aug 31, 2021

    Adverity
    Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to becoming an insights-driven business. While the...
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    Education Marketing Analytics
    Top time-saving tools you need to boost productivity today

    Aug 24, 2021

    Adverity
    Time is often described as the most valuable thing we have to spend. Hard to make, and all too easy to waste, time is something just about everyone wants to save.
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    Education Cookie Deprecation How to and Best Practice Guides
    How to handle a perfect storm of COVID and cookies

    Aug 12, 2021

    Adverity
    Principal Analyst at Forrester, Tina Moffett, provides 4 tactical actions you can take to adapt to the changes brought on by the COVID-19 pandemic and data shortage caused by third-party cookie...
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    Data-driven Marketing Education How to and Best Practice Guides Marketing Analytics
    How to build an insights-driven culture in your business

    Aug 10, 2021

    Adverity
    Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven culture that leverages the most from their data.
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    Marketing ROI Data-driven Marketing Education Cookie Deprecation What is Marketing Analytics
    What is Marketing Mix Modelling (and how can it help with marketing attribution)?

    Aug 4, 2021

    Tom Rennell
    In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Marketing Mix Modeling (or in short MMM) and how it can enable marketers to...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics
    How to Enrich Your Marketing Dashboards with Proactive Insights

    Jun 2, 2021

    Eleni Nicolaidis
    Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get...
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    Data-driven Marketing Education Cookie Deprecation What is Artificial Intelligence Marketing Analytics
    How does Attribution Change Without Third-Party Cookies?

    Apr 27, 2021

    Adverity
    In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling becomes highly limited without them.
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    Marketing Technology Data-driven Marketing Education How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Find the Right Balance Between Brand and Performance Marketing?

    Apr 22, 2021

    Adverity
    Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.
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    Marketing ROI Marketing Technology Data-driven Marketing Education What is Marketing Analytics
    The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

    Apr 13, 2021

    Adverity
    As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.
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    Education How to and Best Practice Guides Data Visualization
    3 Tips on How to Tell a Good Story with Data Visualizations

    Apr 8, 2021

    Vladimir Ceric
    Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business growth.
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    Marketing Technology Data-driven Marketing Education What is Artificial Intelligence Marketing Analytics
    What is the Difference Between AI and Predictive Analytics?

    Feb 17, 2021

    Tom Rennell
    Predictive Analytics. AI-powered analytics. Machine Learning. As artificial intelligence has grown more prevalent, these terms are often used interchangeably. So, what is the difference between them...
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    Data-driven Marketing Education Data Integration Data Stack Workshop
    ETL –  What is it and How Do I Do it?

    Feb 10, 2021

    Tom Rennell
    Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL.
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    KPIs and Metrics Data-driven Marketing Education Data Integration Events How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Avoid Headless Chicken Marketing with Mindshare

    Feb 3, 2021

    Adverity
    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.
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    Data-driven Marketing Education Data Integration How to and Best Practice Guides eCommerce Marketing Analytics
    How to Centralize Your eCommerce Data for Intelligent Insights

    Jan 27, 2021

    Tom Rennell
    Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3 million...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Marketing Analytics
    How to Embrace the Power of Proactive Analytics

    Nov 26, 2020

    Adverity
    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...
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    Big Data Marketing ROI Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics
    How to Get Ahead of the Competition with Data and Analytics

    Nov 11, 2020

    Adverity
    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator Odlo...
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    Big Data Data-driven Marketing Education How to and Best Practice Guides CPG and Retail eCommerce Marketing Analytics
    How to Map Out a Successful Q4 in Retail in a Year Like This

    Oct 15, 2020

    Adverity
    The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more easily. How can retailers...
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    KPIs and Metrics Data-driven Marketing Education Data Integration How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
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    Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics
    How to Automatically Import Data into Google Analytics

    Oct 28, 2019

    Christoph Bodenstein
    Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you face quite a challenge. This is why every type of...
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    Data-driven Marketing Education Data Integration How to and Best Practice Guides
    How to Defeat Data Chaos with Marketing Intelligence

    Mar 25, 2019

    Eugen Knippel
    More and more executives I talk to raise concerns about data chaos in their organization.
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    Marketing Technology Education Data Integration What is Marketing Analytics
    What is iPaaS (and why is it important to marketing)?

    Nov 30, 2018

    Neil Claydon
    I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a challenge to keep up with all the latest lingo.
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    Big Data Education Cookie Deprecation What is GDPR
    What is Data Privacy (and why is it important to marketers)?

    May 9, 2018

    Mina Nacheva
    Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away and we need to make sure...
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    Education Data Integration What is Marketing Analytics
    What is ETL (and how does it help with marketing analytics)?

    Aug 22, 2017

    Eugen Knippel
    Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL. But what is ETL, what does it...