Stackadapt: Most-used fields
The table below gives information about most-used fields that you can import from Stackadapt. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
CampaignDimension
The name of the advertising campaign.
acomp_0Metric
The number of audio plays that have started.
acomp_25Metric
The number of audio plays that completed at least 25% of the audio.
acomp_50Metric
The number of audio plays that completed at least 50% of the audio.
acomp_75Metric
The number of audio plays that completed at least 75% of the audio.
advertiser_idDimension
A unique identifier for the advertiser.
advertiser_nameDimension
The name of the advertiser.
atosMetric
The average time users spent on the landing page or site after clicking an ad.
campaignDimension
The name of the advertising campaign.
campaign_idDimension
A unique identifier for the advertising campaign.
campaign_nameDimension
The name of the advertising campaign.
campaign_typeDimension
The type or category of the advertising campaign.
channelDimension
The advertising channel used for the campaign.
clickMetric
The number of clicks on the ad.
click_urlDimension
The URL used in the ad creative to direct users to a specific website or landing page.
convMetric
The total number of conversions.
conv_clickMetric
The number of conversions attributed to clicks.
conv_costMetric
The total cost incurred that is attributed to conversions.
conv_impMetric
The number of impressions that led to a conversion.
conv_revMetric
The revenue generated from conversions.
costMetric
The total cost incurred for the ad campaign.
cpm_costMetric
The effective cost per thousand advertising impressions.
creativesDimension
A collection of advertising assets, such as images, videos, headings, and taglines, that constitute an ad unit.
ctrMetric
The Click-Through Rate, calculated as clicks divided by impressions.
cvrMetric
Cost Value Reconciliations (CVR) are carried out in order to monitor and measure expenditures against budgets on construction projects.
dateDimension
The date for which the data is reported, corresponding to the start time of the granularity.
ecpaMetric
eCPA is effective cost per action.
ecpcMetric
eCPC is effective cost per click.
ecpeDimension
eCPE is effective cost per engagement.
ecpmMetric
eCPM is effective cost per thousand advertising impressions.
ecpvDimension
eCPV is effective cost per view.
end_dateDimension
The end date of the reporting period.
engage_rateDimension
The rate at which users engage with the ad or content.
headingDimension
The main title or headline text used within the ad creative.
image_urlDimension
The URL of the image asset used in an advertising creative for native ads or other visual ad formats.
impMetric
The number of impressions, representing how many times an ad was displayed.
line_itemDimension
A specific component or item within an advertising campaign.
line_item_idDimension
The identifier of the line item.
line_item_nameDimension
The name of the line item.
native_ad_idDimension
A unique identifier for the specific native ad creative.
native_ad_typeDimension
The classification or format of the native ad, indicating its specific type within native advertising campaigns.
nativeadDimension
The name of the ad creative used in a native advertising campaign.
page_startMetric
The number of times a user has spent at least 2 seconds on the site after clicking the ad.
page_timeMetric
Time spent on one page.
page_time_120sMetric
The number of times a user has spent at least 120 seconds on a page after clicking an ad.
page_time_15sMetric
Time spent on a page, specifically measured for durations of 15 seconds or more.
page_time_300sMetric
The number of times a user has spent at least 300 seconds on a page after clicking an ad.
page_time_30sMetric
The number of times a user has spent at least 30 seconds on a page after clicking an ad.
page_time_5sMetric
The number of times a user has spent at least 5 seconds on a page after clicking an ad.
page_time_60sMetric
The number of times a user has spent at least 60 seconds on a page after clicking an ad.
page_time_900sMetric
The number of times a user has spent at least 900 seconds on a page after clicking an ad.
page_viewMetric
Represents the total number of times an ad or content was displayed on a webpage. This is a key performance indicator for gauging content visibility.
revenueMetric
The revenue generated from conversions.
roasMetric
Return On Ad Spend, a metric indicating the revenue generated for each dollar spent on advertising.
start_dateDimension
The start date of the reporting period.
taglineDimension
The short descriptive text or slogan used in the ad creative, often appearing below the heading.
time_on_siteMetric
The average time users spent on the landing page or site after clicking an ad.
time_segmentDimension
The time granularity for reporting, can be hourly, daily, or total.
unique_impMetric
The number of unique users who saw an ad impression.
user_idDimension
A unique identifier for a user.
vcomp_0Metric
The number of times a video view has started.
vcomp_25Metric
The number of video plays that completed at least 25% of the video.
vcomp_50Metric
The number of video plays that completed at least 50% of the video.
vcomp_75Metric
The number of video plays that completed at least 75% of the video.
vcomp_95Metric
The number of times a video has been watched to at least 95% completion.
vcomp_rateMetric
The rate of video completion.