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RTB House: Most-used fields

The table below gives information about most-used fields that you can import from RTB House. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
advertiserDimension

Name of the advertiser.

advertiser_idDimension

Unique identifier for the advertiser.

advertiser_nameDimension

Name of the advertiser.

categoryDimension

Category associated with the ad campaign.

categoryNameDimension

Name of the category associated with the ad campaign.

conversionsRateMetric

The percentage of conversions relative to a specific action, such as clicks or impressions.

creativeDimension

A unique identifier or grouping dimension for advertising creatives.

creativeCreatedAtDimension

The timestamp when the creative was initially created.

creativeHeightMetric

The height of the creative in pixels.

creativeNameDimension

The name or identifier of the creative used in advertising campaigns.

creativeStatusDimension

The current status of the creative, such as active, paused, or archived.

creativeTypeDimension

The type of the creative, for example, image, video, or HTML5.

creativeUpdatedAtDimension

The timestamp when the creative was last updated.

creativeWidthMetric

The width of the creative in pixels.

dateDimension

Date for the reported data.

dayDimension

Day of the month for the reported data.

deviceTypeDimension

The type of device on which the ad was displayed (e.g., mobile, desktop, tablet).

monthDimension

The month for which the reported data is aggregated.

report_endDimension

End date of the report.

report_startDimension

Start date of the report.

subcampaignDimension

Subcampaign associated with the ad campaign.

subcampaignHashDimension

Unique hash identifier for the subcampaign.

userSegmentDimension

The audience segment to which the user belongs, such as 'VISITORS' or 'SHOPPERS'. This field can be used for data aggregation and filtering.

yearMetric

The year for which the reported data is aggregated.