XING AdManager: Most-used fields
The table below gives information about most-used fields that you can import from XING AdManager. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_bidMetric
The monetary bid set for the ad.
ad_bidding_modeDimension
The bidding strategy or mode used for the ad.
ad_daily_budgetMetric
The maximum amount of money allocated to be spent on the ad per day.
ad_end_atDimension
The date and time when the ad campaign is scheduled to end.
ad_idDimension
A unique identifier for an advertisement.
ad_nameDimension
The name of the advertisement.
ad_start_atDimension
The date and time when the ad campaign is scheduled to start.
ad_statusDimension
The current operational status of the ad (e.g., active, paused, archived).
ad_target_urlDimension
The URL where users are directed when they interact with the ad.
ad_total_budgetMetric
The total monetary budget allocated for the entire duration of the ad campaign.
ad_typeDimension
The classification or format of the ad (e.g., text, image, video).
clicksMetric
The total number of clicks on the advertisement.
ctrMetric
The Click-Through Rate, calculated as the number of clicks divided by the number of impressions, indicating ad effectiveness.
customer_agency_nameDimension
The name of the agency managing the customer's advertising account.
customer_idDimension
A unique identifier for the customer account managing the ads.
customer_nameDimension
The name of the customer account.
dateDimension
The specific date for which the performance insights are reported.
frequencyMetric
The average number of times an ad was shown to a unique user.
impressionsMetric
The total number of times the advertisement was displayed.
reachMetric
The number of unique users who saw the ad.
spendMetric
The total amount of money spent on the ad campaign.
video_10_sec_watched_actionsDimension
The number of times a video ad was watched for at least 10 seconds.
video_3_sec_watched_actionsMetric
The number of times a video ad was watched for at least 3 seconds.
video_p100_watched_actionsMetric
The number of times a video ad was watched to 100% completion.
video_p25_watched_actionsMetric
The number of times a video ad was watched to at least 25% completion.
video_p50_watched_actionsMetric
The number of times a video ad was watched to at least 50% completion.
video_p75_watched_actionsMetric
The number of times a video ad was watched to at least 75% completion.
video_p95_watched_actionsMetric
The number of times a video ad was watched to at least 95% completion.
video_play_actionsMetric
Aggregated metrics related to user interactions with video ads, such as plays at various completion points.