Responsetap: Most-used fields

The specific ResponseTap tracking phone number that was displayed to the caller and dialed by them. This number is used to attribute calls to particular marketing campaigns or sources.

The date when the call event occurred. This is a UTC Datetime for the event.

The duration, in seconds, that the caller's leg of the call was in an answered state.

A unique internal reference identifier for the call.

A link or identifier for the recorded audio of the phone call. ResponseTap offers call recording for analysis and agent training purposes.

The UTC datetime when the call started.

The duration, in seconds, that the caller's leg of the call and the destination leg were connected, representing actual talk time.

The country from which the incoming call originated, based on the caller's phone number.

The telephone number of the individual who initiated the call to the business's tracking number. This is the standard caller ID information.

The classification of the caller's phone line type (e.g., mobile, landline, VoIP).

Geographical information about the caller's location, derived from their phone number or IP address for online interactions.

The full phone number of the individual who initiated the call.

A Call Detail Record identifier, providing a unique reference for the call event.

The marketing channel (e.g., organic search, paid search, social media) that drove the call. This helps attribute calls to specific marketing efforts.

The marketing channel (e.g., Organic Search, Paid Search, Social Media) that is attributed to the phone call.

The URL of the web page where a conversion event was recorded for the visitor who eventually made the call.

Data related to browser cookies, such as Google Client ID, used for visitor tracking and attribution.

The three-letter ISO-4217 currency code (e.g., USD, GBP) for transaction values.

The phone number of the customer who made the call.

A unique identifier for each phone call record, used to track and link individual calls to marketing activities and visitor journeys.

The phone number to which the call was forwarded.

The outcome or result of the phone call, categorizing the nature of the interaction (e.g., 'sale', 'appointment booked', 'no answer', 'wrong number').

The total duration of the call in seconds.

The Google Click Identifier, a parameter appended to URLs for tracking ad clicks and conversions in Google Ads.

The Google Ads Ad Group to which the call is attributed. This identifies the specific ad group within a Google Ads campaign that led to the phone call.

The Google Ads Campaign to which the call is attributed. This identifies the specific Google Ads campaign that drove the phone call.

The Google Ads Keyword that triggered the ad and led to the phone call. This provides insight into the specific search terms that drive inbound calls.

The Google Ads Match Type of the keyword that led to the phone call. This indicates how broadly or narrowly the keyword was matched to the user's search query (e.g., exact, phrase, broad).

The URL of the first page a visitor landed on after clicking an ad or link, which is attributed to the phone call.

The total number of times the landing page associated with the call was viewed by the visitor during their session.

The estimated monetary or qualitative value of the lead generated from the phone call, used for ROI analysis.

Indicates if the call resulted in a new lead for the business.

The medium through which the marketing traffic arrived, such as CPC, organic, or referral.

The specific marketing medium that drove the visit or call (e.g., 'paid search', 'organic search', 'email').

The broader category of the marketing medium (e.g., 'online', 'offline').

An identifier used to group related phone numbers, such as tracking numbers or destination numbers, within the Responsetap platform. This grouping facilitates aggregated reporting and management of calls associated with these numbers.

The number of times a page or advertisement was displayed to a visitor. ResponseTap links phone calls to ad impressions to provide conversion data.

A ResponseTap-specific identifier used to track when a particular visitor makes a phone call and to identify the marketing channel that drove their visit.

Indicates whether a Pay-Per-Click (PPC) interaction contributed to the call or conversion, even if it wasn't the last touchpoint.

A boolean indicator specifying whether the phone call was recorded.

The URL of the webpage that referred the visitor to the landing page, indicating the source of traffic.

Indicates whether the call resulted in a sale.

The monetary value associated with a sale that resulted from the call.

The specific keyword or search query used by the visitor that led them to the website and subsequently to make a call.

The marketing source (e.g., Google, Bing, Facebook) that drove the visitor or call.

An identifier for the marketing source, campaign, or channel that led to the phone call. This helps attribute calls to specific marketing efforts.

Data or insights derived from speech analytics of call recordings, such as detected keywords or sentiment.

The duration, in seconds, during which the caller and destination were actively conversing.

An identifier for the tracking installation or account, often referred to as IGRP (Installation Group ID).

The specific phone number used for tracking a marketing campaign or visitor session.

A unique identifier for a visitor's session on the website.

A unique identifier for a website visitor, linking their online journey to phone calls.

A unique identifier for the website on which tracking is implemented.