AdBook+: Most-used fields

The commission amount designated for the agency for a specific campaign.

The identifier for the campaign within an integrated Customer Relationship Management (CRM) system.

An identifier for the campaign used by an external system. AdBook supports mapping between its entities and external systems.

The rate card applied to the campaign, which defines standard pricing for ad inventory. AdBook retrieves rate card names.

The geographical region associated with the campaign for targeting or reporting purposes.

Indicates the viewability status or measurement for the overall campaign.

The start and end dates for a specific 'drop' (line item) as configured in the ad server.

A mechanism or selection for defining the size of the ad creative for a specific 'drop'.

The type of advertisement (e.g., display, video, native) for a specific 'drop'.

Specifies ad units that are explicitly excluded from a 'drop'. AdBook supports ad unit information and targeting.

The names of the ad units targeted for a specific 'drop'. AdBook supports ad unit information and targeting.

Specifies names of ad units that are explicitly excluded from a 'drop'. AdBook supports ad unit information and targeting.

The specific ad units where an ad 'drop' is intended to be displayed. AdBook supports ad unit information and targeting.

The rate card that has been modified or adjusted from its standard pricing for a specific 'drop'. AdBook retrieves rate card names.

The commission amount designated for the agency for a specific 'drop' or line item.

Indicates whether the 'drop' is allowed to be overbooked beyond available inventory. AdBook mentions inventory availability.

The specific audience segments or demographics targeted for a 'drop'. AdBook supports content or demographic targeting.

Categories used to classify budget allocations for a specific drop (line item) within a campaign.

Indicates if the drop (line item) should be excluded from CPM (Cost Per Mille/Thousand) calculations.

A label used to prevent ads from competitive advertisers from appearing together for a specific drop (line item).

The name of the competitive exclusion group applied to a specific drop (line item).

The content category targeted for a 'drop'. AdBook supports content targeting.

The inventory size type as defined in Google Ad Manager (formerly DFP) for a specific 'drop'. AdBook interacts with DFP.

Specific days of the week and times of day when the 'drop' is scheduled to run. AdBook supports day and time targeting.

The time zone applied to the day and time scheduling for a 'drop'.

Details on how the ad 'drop' is scheduled to be delivered, including pacing and flighting. AdBook provides delivery information for import.

Indicates whether creatives are configured for display for this 'drop'.

Billing disposition or information specific to a 'drop' for a given period.

An identifier for the 'drop' used by an external system. AdBook supports mapping between its entities and external systems.

General Ledger (GL) details or code associated with a specific drop (line item).

The geographical areas targeted for the 'drop'. AdBook supports geographic targeting.

Identifiers for the geographical areas targeted for the 'drop'.

The percentage goal for delivery or performance set for a specific drop (line item).

The total cost of the 'drop' before any deductions or adjustments.

Key-value pairs used for targeting or categorizing the 'drop'. AdBook documentation mentions key-value pair containing information on custom field values, and key-value targeting criteria expressions.

The defined limit or cap for a specific drop (line item), such as a budget or impression limit.

Status or process related to the approval of inventory for a specific line item 'drop'. AdBook mentions inventory validation status.

The types of media (e.g., display, video, mobile) where the 'drop' will appear. AdBook manages multiple media types.

Indicates whether the 'drop' is exclusively targeted to mobile devices.

Indicates if the 'drop' supports multiple ad sizes.

The specific placement where the 'drop' is configured to run.

The names of the placements where the 'drop' is configured to run.

A collection of placements where the 'drop' is configured to run.

Specific postal codes targeted for the 'drop'.

A predefined country targeting setting for the 'drop'.

The delivery priority assigned to the 'drop'. AdBook mentions priority for ad delivery.

The technology (e.g., browser, OS, device type) targeted for the 'drop'. AdBook supports technology targeting.

Identifiers for the technology (e.g., browser, OS, device type) targeted for the 'drop'.

The cost per unit (e.g., CPM, CPC) for the 'drop'.

A mechanism or selection for defining the size of the ad creative for a specific 'position'.

The type of advertisement (e.g., display, video, native) for a specific 'position'.

Specifies ad units that are explicitly excluded from a 'position'. AdBook supports ad unit information and targeting.

The names of the ad units targeted for a specific 'position'. AdBook supports ad unit information and targeting.

Specifies names of ad units that are explicitly excluded from a 'position'. AdBook supports ad unit information and targeting.

The specific ad units where an ad 'position' is intended to be displayed. AdBook supports ad unit information and targeting.

Indicates whether the 'position' is allowed to be overbooked beyond available inventory. AdBook mentions inventory availability.

The category used for billing purposes for a specific position (ad placement).

Categories used to classify budget allocations for a specific position (ad placement).

The primary budget category for a specific position (ad placement).

The category defining the budget goal for a specific position (ad placement).

A label used to prevent ads from competitive advertisers from appearing together for a specific position (ad placement).

The name of the competitive exclusion group applied to a specific position (ad placement).

The content category targeted for a 'position'. AdBook supports content targeting.

Defines the eligibility rules for creatives to be served in this 'position'.

Specific days of the week and times of day when the 'position' is scheduled to run. AdBook supports day and time targeting.

The time zone applied to the day and time scheduling for a 'position'.

Details on how the ad 'position' is scheduled to be delivered, including pacing and flighting. AdBook provides delivery information for import.

A detailed specification of the ad size for a specific 'position'.

Indicates whether the 'position' is for display advertising.

Information regarding companion creatives for display ads in this 'position'.

Indicates whether creatives are configured for display for this 'position'.

A textual description providing specific details about an advertising 'drop' within a particular 'position' or placement in an order or campaign.

The length of time a specific position (ad placement) is scheduled to run.

General Ledger (GL) details or code associated with a specific position (ad placement).

The geographical areas targeted for the 'position'. AdBook supports geographic targeting.

The percentage goal for delivery or performance set for a specific position (ad placement).

Key-value pairs used for targeting or categorizing the 'position'. AdBook documentation mentions key-value pair containing information on custom field values, and key-value targeting criteria expressions.

Advanced expression or rules used for keyword targeting for a specific position (ad placement).

The defined limit or cap for a specific position (ad placement), such as a budget or impression limit.

The size of the media creative for a specific 'position'.

The types of media (e.g., display, video, mobile) where the 'position' will appear. AdBook manages multiple media types.

Indicates whether the 'position' is exclusively targeted to mobile devices.

Indicates if the 'position' supports multiple ad sizes.

Indicates if newsletters are an allowed placement for this 'position'. AdBook mentions newsletters.

Indicates if newsletters are a required placement for this 'position'. AdBook mentions newsletters.

The number of days for which the 'position' is scheduled to run.

This field specifies the length of time for which an advertising 'Offer' is valid or scheduled to run within a particular 'Position' in the advertising inventory.

The amount of a miscellaneous fee associated with a specific position (ad placement).

The amount of a second miscellaneous fee associated with a specific position (ad placement).

The revenue share percentage for a second miscellaneous fee associated with a specific position (ad placement).

The type of a second miscellaneous fee associated with a specific position (ad placement).

The amount of a third miscellaneous fee associated with a specific position (ad placement).

The revenue share percentage for a third miscellaneous fee associated with a specific position (ad placement).

The type of a third miscellaneous fee associated with a specific position (ad placement).

The revenue share percentage for a miscellaneous fee associated with a specific position (ad placement).

The type of a miscellaneous fee associated with a specific position (ad placement).

Indicates if the 'position' is part of a package or bundle. AdBook manages packages.

The specific placement where the 'position' is configured to run.

The names of the placements where the 'position' is configured to run.

A collection of placements where the 'position' is configured to run.

Specific postal codes targeted for the 'position'.

The type of pricing policy applied to the ad 'position'.

The delivery priority assigned to the 'position'. AdBook mentions priority for ad delivery.

The category of the product associated with a specific position (ad placement).

The type of the product associated with a specific position (ad placement).

The category defining the scale of the rate card applied to the 'position'. AdBook retrieves rate card names.

Indicates whether multiple creatives should be rotated for display within this 'position'.

The platform (e.g., desktop, mobile, tablet) targeted for the 'position'.

General targeting criteria applied to the ad 'position'. AdBook supports various targeting methods.

The technology (e.g., browser, OS, device type) targeted for the 'position'. AdBook supports technology targeting.

The name of the traffic source or campaign associated with a specific advertising position. This field identifies the origin or campaign responsible for generating ad traffic.

Indicates if the 'position' uses Video Ad Serving Template (VAST) and/or master/companion creative sets.

The cost per unit (e.g., CPM, CPC) for the 'position'.

Indicates if a specific position (ad placement) is eligible for eCPM (effective Cost Per Mille/Thousand) calculations.

The name of the account manager responsible for the client or campaign. AdBook connects clients with account managers.

The current pace of delivery or spending against the campaign or position target.

The actual pace of delivery or spending from the start date (Flight-To-Date) of the campaign or position.

The identifier for the agency within the ad server system. AdBook maps ad server entities.

The identifier for the campaign within the ad server system. AdBook pushes campaign data to ad servers.

The identifier for the client within the ad server system. AdBook maps ad server entities.

The identifier for the 'drop' (line item) within the ad server system. AdBook maps ad server entities.

The destination URL of the advertisement.

The name or identifier of the ad unit where the advertisement is displayed. AdBook supports ad unit information and targeting.

The revenue figure after any adjustments or modifications have been applied.

The percentage of commission allocated to the agency.

The name of the primary contact person at the agency. AdBook retrieves agency contact lists.

A unique code identifying the agency contact.

A code indicating the geographical location of the agency contact.

A unique code identifying the agency as a customer.

The unique identifier for the agency. AdBook retrieves agency objects.

The official name of the advertising agency. AdBook retrieves agency objects by name.

Describes the behavioral targeting criteria applied to an ad or campaign.

The type of billing applied, such as CPM, CPC, or flat fee.

The quantity of impressions, clicks, or conversions that are billable.

The quantity of impressions, clicks, or conversions that are billable from 'Flight-To-Date'.

General information pertaining to billing for the ad campaign.

The physical address used for billing purposes.

The business phone number for billing inquiries.

The city associated with the billing address.

The name of the contact person for billing. AdBook provides functionality to associate contacts.

A unique identifier for the billing contact.

A code indicating the geographical location of the billing contact.

The country associated with the billing address.

The email address for billing communications.

The fax number for billing communications.

The state or province associated with the billing address.

The zip or postal code associated with the billing address.

The Click-Through Rate (CTR) from 'Flight-To-Date', expressed as a percentage.

The Click-Through Rate (CTR), expressed as a percentage.

The identifier of the campaign in the linked ad server system. AdBook pushes campaign data to ad servers.

A unique code assigned to the campaign.

The date when the advertising campaign was created.

The maximum or end date for the delivery of the campaign.

The minimum or start date for the delivery of the campaign.

The scheduled end date of the advertising campaign.

The exchange rate applied to the campaign's financial values, if multiple currencies are involved. AdBook offers a list of configured currencies.

The objectives or targets set for the overall campaign, such as impressions, clicks, or conversions.

The unique identifier for the advertising campaign. AdBook can retrieve order information based on OrderID, which can be linked to a Campaign ID.

A collection of identifiers for the campaign in linked ad server systems. AdBook pushes campaign data to ad servers.

The official name of the advertising campaign.

The scheduled start date of the advertising campaign.

The current status indicating if the campaign or drop has been cancelled. AdBook allows reactivating cancelled drops.

The total number of clicks recorded for the ad.

The number of clicks recorded for the ad from 'Flight-To-Date'.

A collection of account managers assigned to the client. AdBook associates clients with account managers.

The name of the primary contact person at the client organization. AdBook retrieves client contact lists.

A unique code identifying the client contact.

A code indicating the geographical location of the client contact.

A unique code identifying the client as a customer.

The unique identifier for the client. AdBook retrieves client objects.

The official name of the client organization. AdBook retrieves client objects by name.

The total number of conversions attributed to the ad.

The number of conversions attributed to the ad from 'Flight-To-Date'.

The current status of the ad creative (e.g., active, pending, rejected).

A flag indicating the credit status of an associated client or agency, particularly if there is a credit risk.

The currency used for financial transactions related to the campaign. AdBook offers a list of configured currencies.

Information related to the conversion of financial values between different currencies.

The minimum cost threshold (floor) for an ad or inventory at the current time.

The type of minimum cost threshold (floor) applied to an ad or inventory at the current time.

The name of the rate card currently in effect. AdBook retrieves rate card names.

The current price derived from the active rate card. AdBook manages pricing and cost values.

The type of pricing (e.g., CPM, fixed) specified by the current rate card. AdBook manages pricing and cost values.

Revenue that has been received but not yet earned or recognized.

The maximum or end date for the delivery of an ad component.

The minimum or start date for the delivery of an ad component.

The identifier of the 'drop' (line item) in the linked ad server system. AdBook maps ad server entities.

The date when the ad 'drop' or line item was created.

A general textual description providing details about an advertising 'drop', which is a distinct component of an order or campaign.

The unique identifier for the ad 'drop' or line item. AdBook retrieves drops by ID.

Revenue that has been earned and recognized for services delivered.

Earned revenue from 'Flight-To-Date'.

The effective Cost Per Click (CPC) for the ad.

The effective Cost Per Click (CPC) for the ad from 'Flight-To-Date'.

The effective Cost Per Mille (CPM) for the ad.

The scheduled end date for the ad component or campaign.

The estimated number of deliverable impressions. AdBook provides real-time availability calls.

The publisher-specified estimate number for an order.

The exchange rate applied for currency conversion. AdBook offers a list of configured currencies.

An identifier for an entity used by an external system. AdBook supports mapping between its entities and external systems.

The monetary amount charged for a specific service or item within an advertising order.

The maximum number of times an ad can be shown to a unique user within a specified period.

The General Ledger account code used for financial tracking.

The total price before any deductions or discounts.

The total revenue generated before any deductions or costs.

The total amount of advertising inventory sold before any deductions.

The billing amount associated with an Insertion Order (IO).

User defined text for the Insertion Order (IO) number associated with an order.

The current status of the Insertion Order, such as Pending, Running, Done, Error, or NotFound.

The number of ad impressions delivered up to the current moment.

The total number of ad impressions delivered from the start of the campaign or reporting period to the current date.

The total number of ad impressions committed for sale.

Data related to the current reporting period, providing insights into recent advertising performance or order status. This field helps in retrieving real-time or up-to-date information for active campaigns and orders.

Cumulative data from the start of an advertising flight or campaign to the current date (Flight To Date). This field provides a total view of performance over the campaign's entire duration up to the present moment, crucial for evaluating overall campaign effectiveness.

The initial minimum cost amount set for an advertising unit or campaign.

The type or method used to define the initial minimum cost for an advertising unit or campaign.

The name of the rate card initially applied to determine pricing.

The initial price determined by the applied rate card.

The type of pricing model (e.g., CPM, CPC) used by the initial rate card.

Criteria used to target specific inventory for ad delivery, such as demographics, geography, or interests.

The user who last modified the record.

The date and time when the record was last modified.

The date of the most recent edit to the record.

The date and time of the most recent edit to the record.

The date when the associated data or report was last uploaded.

Specifies how a line item within an advertising order is categorized or broken down, detailing its nature or characteristics.

A code identifying the physical or organizational location associated with the contact responsible for managing advertising materials for an order.

The street address for the materials contact.

The business phone number for the materials contact.

The city for the materials contact address.

The individual or department responsible for advertising materials.

The country for the materials contact address.

The email address designated for communications related to advertising creative materials.

The fax number for the materials contact.

The state for the materials contact address.

The postal code for the materials contact address.

The name of the media channel or property.

The classification of the media, e.g., display, video, mobile.

The earliest allowable date for any revision to an order, proposal, or report within the system.

The negotiated cost per thousand impressions for the advertising.

The revenue remaining after all deductions and costs have been accounted for.

The designated individual or group responsible for the operational execution and management of advertising orders and campaigns.

The price of a second miscellaneous fee.

The revenue share percentage for a second miscellaneous fee.

The type of a second miscellaneous fee.

The price of a third miscellaneous fee.

The revenue share percentage for a third miscellaneous fee.

The type of a third miscellaneous fee.

The price of a miscellaneous fee.

The revenue generated from a miscellaneous fee.

The revenue share percentage for a miscellaneous fee.

The type of a miscellaneous fee.

User defined text for the Purchase Order (PO) identifier associated with an order.

The unique identifier for a package drop within an advertising order.

Indicates the hierarchical or categorical classification of an advertising package within the system.

The unique identifier for a specific position within an advertising package.

A unique identifier or hierarchical string that specifies the location of an advertising position within a defined package structure.

The first segment of a hierarchical path for an ad inventory or content structure.

The second segment of a hierarchical path for an ad inventory or content structure.

The third segment of a hierarchical path for an ad inventory or content structure.

The fourth segment of a hierarchical path for an ad inventory or content structure.

The fifth segment of a hierarchical path for an ad inventory or content structure.

The sixth segment of a hierarchical path for an ad inventory or content structure.

The method or terms of payment for an advertising order.

The percentage of the campaign or line item that has been delivered from the start date (Flight-To-Date).

The placement or location of an ad within a media property.

The projected delivery or performance for a specific position (ad placement).

The unique identifier for an ad position.

The name of the ad placement or position.

The full hierarchical path of the ad placement or position.

The monetary value associated with an advertising unit or service.

The category or model of pricing used, such as CPM, CPC, or flat rate.

Identifies the main or accepted proposal associated with an advertising order.

Campaign goals adjusted proportionally based on elapsed time or delivered quantity.

Impressions adjusted proportionally based on a specific allocation or time period.

Impressions adjusted proportionally from the start date (Flight-To-Date).

Revenue adjusted proportionally based on a specific allocation or time period.

The sold amount adjusted proportionally based on a specific allocation or time period.

The budget amount that is still available for a proposal.

The total allocated budget for a proposal.

The code identifying the publisher.

The effective cost per thousand impressions from the publisher's perspective, reflecting actual earnings.

The name of the publisher.

The revenue attributed to the publisher.

The percentage or ratio of revenue shared with the publisher.

An index or identifier for a specific rate card.

The actual quantity of units delivered, such as impressions or clicks.

The actual revenue earned from the delivered units.

The designated individual responsible for managing sales activities within a specific geographic region.

The portion of earned revenue that has not yet been recognized or received.

The total revenue yet to be generated or recognized for a campaign or order.

The end date for the reporting period.

The date when the report was generated.

The start date for the reporting period.

The total income generated from advertising sales.

The total revenue generated from the start of the campaign or reporting period to the current date.

The revenue after deducting all other specified fees.

An update or change made to an advertising order or campaign.

The current monetary amount associated with a financial risk.

The monetary amount associated with a financial risk from the start date (Flight-To-Date).

The individual responsible for planning and coordinating advertising sales strategies and campaigns.

The sales representative assigned to an advertising account or order.

The percentage of commission or revenue allocated to the sales representative.

Specifies the ad server or system responsible for delivering the advertising content.

This field provides a unique identifier for a related entity that is at the same hierarchical level as the current entity, indicating a 'sibling' relationship within the AdBook+ system.

The total monetary value of advertising inventory that has been sold.

The effective cost per thousand impressions calculated based on sold advertising.

The start date for the advertising campaign or order.

The external ad serving platform used for campaign delivery.

The click-through rate reported by a third-party ad server.

The click-through rate reported by a third-party ad server from the start of the campaign or reporting period to the current date.

The number of clicks on an ad as reported by a third-party ad server.

The number of clicks on an ad reported by a third-party ad server from the start of the campaign or reporting period to the current date.

The current percentage difference between AdBook's reported metrics and a third-party ad server's metrics.

The percentage difference between AdBook's reported metrics and a third-party ad server's metrics from the start date (Flight-To-Date).

The number of ad impressions reported by a third-party ad server.

The number of ad impressions reported by a third-party ad server from the start of the campaign or reporting period to the current date.

The current index value reported by a third-party ad server.

The index value reported by a third-party ad server from the start date (Flight-To-Date).

The date when data from the third-party ad server was loaded into AdBook.

The percentage of delivery reported by a third-party ad server from the start date (Flight-To-Date).

The current monetary amount of risk as reported by a third-party system.

The monetary amount of risk reported by a third-party system from the start date (Flight-To-Date).

The rate of progress over time from the start date (Flight-To-Date).

The overall monetary value of the campaign.

The total gross amount of an order or campaign before any deductions.

The sum of all additional fees applied to an order or campaign.

The sum of all quantities of advertising inventory that have been sold.

The sum of all remaining earned revenue across all components of a campaign or order.

The total revenue yet to be generated or recognized for the entire campaign or order.

The aggregated monetary value.

A descriptive name or identifier for a particular segment or source of advertising traffic.

The quantity of units, such as impressions, clicks, or conversions.