MikMak: Most-used fields

Represents the total number of times a commerce experience (e.g., a where-to-buy page or shoppable ad unit) has loaded, indicating initial engagement with product availability information or retailer options. This metric is crucial for understanding the reach and initial interaction with shoppable content.

The type of commerce interaction or channel, such as online retail, in-store, or other transaction methods.

Indicates the number of times a Call-to-Action (CTA) button or element was displayed to a user within a MikMak-powered commerce experience. This metric helps track the visibility and potential for user interaction with prompts designed to drive purchase intent or direct to retailer sites.

The date when the reported data or event occurred.

This field captures data related to customer interactions with e-commerce websites and shoppable media, providing insights into the performance and engagement of digital experiences.

The number of clicks indicating an intent to purchase a product through an offline channel.

The number of clicks indicating an intent to purchase a product through an online channel.

The total number of clicks indicating a user's intent to purchase a product, combining both online and offline channels.

The estimated monetary value associated with the purchase intent clicks.

The raw sales amount attributed to a specific account, before any adjustments or aggregations.

The raw total sales amount generated, before any adjustments or aggregations.

The name of the retailer associated with e-commerce events, such as purchase intent or sales, allowing for analysis of performance across different retail partners.

The identifier for the specific Stock Keeping Unit (SKU) of a product that was selected by a user.

A unique identifier representing a specific sub-account within the MikMak platform, enabling users to filter or segment custom reports by a particular brand, retailer, or organizational unit.

The total number of completed purchase transactions.

The unique identifier for a specific advertisement within a campaign, as tracked by UTM parameters.

The unique identifier for the advertiser associated with the UTM parameters.

The name of the marketing campaign being tracked by the UTM parameters.

The type of click that initiated the user's journey, as recorded by UTM parameters.

The specific content that led to the click, often used for A/B testing or identifying ad content.

The format of the creative asset used in the marketing campaign, as tracked by UTM parameters.

The unique identifier for the specific creative asset used in the marketing campaign, as tracked by UTM parameters.

A unique ID for the UTM tracking instance or campaign.

The marketing medium (e.g., cpc, banner, email) that brought the user to the site.

The specific placement where the advertisement or content was displayed, as tracked by UTM parameters.

The unique identifier for the placement where the advertisement or content was displayed, as tracked by UTM parameters.

The source of the traffic (e.g., google, newsletter) as defined by the UTM parameters.

The platform where the traffic originated from, as specified by the UTM parameters (e.g., Facebook, Google Ads).

This dimension tracks the specific keyword or phrase used in a search ad that led a user to a shoppable experience, helping to understand the performance of paid search campaigns.

The specific variant of an ad or content being tested, as tracked by UTM parameters.