Roundel: Most-used fields

A unique identifier for the business partner or advertiser account.

The actual amount of money spent on advertising media campaigns.

The actual amount of money spent on media for a campaign or placement, considering any adjustments or recalculations.

The specific format of the advertisement used in a campaign, such as video, display, or native.

The actual amount of money spent on media for a campaign or placement, considering any adjustments or recalculations.

The actual amount of money spent on a campaign or placement, considering any adjustments or recalculations.

The number of advertising impressions that were planned or reserved for a campaign.

A unique identifier for the Business Partner, scoping all interactions.

The allocated financial resources for an advertising campaign or a specific flight.

A classification or grouping applied to advertising campaigns for organizational and reporting purposes.

A unique identifier for an advertising campaign or flight within the Roundel platform.

The specific type of advertising campaign being run, such as Target Product Ads (TPAs) or Precision Plus.

The total number of times users clicked on an advertisement.

The total number of unique users exposed to an advertising flight across all included channels or platforms.

The amount of money formally agreed upon in a contract for advertising media spending.

A unique identifier for a specific ad creative asset used in an advertising campaign.

The click-through rate, representing the percentage of people who clicked on an ad after seeing it.

The number of days an advertising flight has been active since its launch date.

The number of days remaining until the scheduled conclusion date of an advertising campaign or its components.

The total count of emails that were undeliverable to recipients in an advertising or marketing campaign, indicating delivery failures.

The total number of times emails sent as part of a campaign were opened by recipients, reflecting engagement with the email content.

The total number of emails dispatched or sent out as part of an advertising or marketing campaign.

The scheduled conclusion date for an advertising campaign or its components.

The specific calendar day on which a particular event or metric occurred.

The total number of times an advertisement was displayed or presented to users, also known as impressions.

The category or type associated with an advertising flight. An advertising flight is a specific period an ad campaign runs.

The length of time, or duration, that an advertising campaign (often referred to as a 'flight') is scheduled to run or has been active.

The scheduled conclusion date for an advertising campaign component or flight.

A unique identifier for an advertising flight.

The actual amount of money spent with a vendor for a campaign or placement, taking into account any adjustments or recalculations. This reflects the real cost incurred.

The total number of ad impressions that were planned or reserved for a specific advertising flight.

The allocated financial resources for a specific advertising flight.

A grouping or categorization of related advertising campaigns (flights) for organizational and reporting purposes. This allows for performance metrics to be aggregated and analyzed across a defined set of campaigns.

The total number of times users clicked on advertisements within a specific advertising flight.

The total number of unique users exposed to an advertising flight across all included channels or platforms.

The Click-Through Rate for a specific advertising flight.

A metric indicating how an advertising flight's budget or impressions are being consumed on a daily basis relative to its schedule.

The number of days an advertising flight has been active since its launch date.

The average number of times a unique user was exposed to advertisements within a specific advertising flight.

The total number of times advertisements within a specific advertising flight were displayed to users.

The total number of orders (online and/or in-store) attributed to the influence of a specific advertising flight.

The total sales revenue (online and/or in-store) attributed to the influence of a specific advertising flight.

A metric indicating how an advertising flight's budget or impressions are being consumed on a monthly basis relative to its schedule.

A metric indicating how closely a specific advertising flight's spend is aligning with its budget over a given period.

Return on Ad Spend for a specific advertising flight.

The total revenue generated that is attributed to an advertising flight, combining sales from both online and in-store purchases.

The scheduled commencement date for an advertising campaign component or flight.

The current state of an advertising flight, indicating whether it is active, paused, completed, or in another defined state.

The average number of times a unique user was exposed to an advertisement.

The total number of times an advertisement was displayed.

The number of advertising impressions still required to reach a campaign's target or booked goal.

The number of online orders attributed to the influence of the advertising campaign.

The online sales revenue attributed to the influence of the advertising campaign.

The number of online product units sold that were influenced by the advertising campaign.

The total number of orders (online and/or in-store) attributed to the influence of the advertising campaign.

The total sales revenue (online and/or in-store) attributed to the influence of the advertising campaign.

The number of in-store orders attributed to the influence of the advertising campaign.

The in-store sales revenue attributed to the influence of the advertising campaign.

The number of in-store product units sold that were influenced by the advertising campaign.

The total number of product units sold (online and/or in-store) attributed to the influence of the advertising campaign.

The quantifiable expenses associated with an advertising campaign or specific ad activity.

The quantifiable expenses associated with a specific advertising campaign or ad activity that can be tracked and reported.

The type of channel through which the advertising media is delivered, such as display, video, search, or social.

A unique identifier for an individual media asset, ad creative, or product item associated with an advertising campaign.

The calendar month associated with the reported data for a campaign.

The number of days remaining until the scheduled conclusion date of an advertising campaign or its components.

The primary goal of an advertising campaign, such as driving awareness, consideration, or sales.

The total number of orders placed through online channels.

The total revenue generated from sales made through online channels.

The total number of product units sold through online channels.

The name of the advertising platform or channel where the campaign or media is running (e.g., Target.com, Mobile App, Google, Social Media).

A key performance indicator that measures the revenue generated for every dollar spent on advertising media.

Return on Ad Spend, a metric that measures the revenue generated for each dollar spent on advertising.

The scheduled commencement date for an advertising campaign or its components.

The total revenue generated from sales occurring in physical retail stores.

The number of transactions or purchases made in physical stores that are attributed to an advertising campaign.

The total number of product units sold in physical retail stores.

The number of visits to a physical store that are attributed to an advertising campaign.

The specific method or criteria used to define and reach the target audience for an advertising campaign.

The Target Commerce Item Number, a unique identifier for products sold at Target.

The percentage of users who complete a desired action, such as a purchase or sign-up, after interacting with an advertisement.

The total number of times an advertisement was displayed to users.

The aggregate number of orders, combining both online and in-store purchases.

The aggregate revenue generated from sales, combining both online and in-store figures.

The cumulative monetary amount spent on an advertising campaign.

The aggregate number of product units sold, combining both online and in-store quantities.

The actual amount of money spent with a vendor for a campaign or placement, considering any adjustments or recalculations.

The number of times a video advertisement was viewed completely from beginning to end.

The number of times a video advertisement was viewed up to 25% of its total duration.

The number of times a video advertisement was viewed up to 50% of its total duration.

The number of times a video advertisement was viewed up to 75% of its total duration.

The average amount of time, in seconds, that users spent watching a video advertisement.

The total number of times a video advertisement was initiated or started playing.

The total cumulative time, measured in seconds, that users spent watching video advertising content.

The calendar year associated with the reported data for a campaign.