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Talkwalker: Most-used fields

The table below gives information about most-used fields that you can import from Talkwalker. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
DEPRECATED_spam_levelMetric

(DEPRECATED) An integer representing the spam level of the document, on a scale of 0 to 100.

article_extended_attributes.bluesky_sharesMetric

The number of times the article has been shared on the Bluesky social media platform.

article_extended_attributes.facebook_likesMetric

The number of likes the article received on Facebook.

article_extended_attributes.facebook_reactions_totalMetric

The total number of reactions (likes, loves, wows, etc.) the article received on Facebook.

article_extended_attributes.facebook_sharesMetric

The number of shares the article received on Facebook.

article_extended_attributes.num_commentsMetric

The total number of comments associated with the article or post.

article_extended_attributes.twitter_sharesMetric

The number of shares (retweets) the article received on Twitter.

cluster_idDimension

A unique identifier for a cluster of similar documents.

contentDimension

The full textual content of the document.

content_snippetDimension

A snippet of the document's content, often highlighting parts that match the search query.

domain_urlDimension

The domain URL of the document's source (e.g., example.com), used for filtering across an entire domain.

engagementMetric

Measures user interaction with content, such as likes, comments, or shares.

entity_urlDimension

A list of URLs for entities (e.g., persons, brands) extracted or linked from the article.

estimated_reachMetric

The estimated number of unique users who have potentially seen the content.

extra_author_attributes.genderDimension

The gender of the author.

extra_author_attributes.idDimension

A unique identifier for the author of the document.

extra_author_attributes.nameDimension

The name of the author of the document.

extra_source_attributes.descriptionDimension

The description of the source (e.g., website, publication) of the document.

extra_source_attributes.idDimension

A unique identifier for the content source (e.g., a specific social media account, website, or publication).

extra_source_attributes.nameDimension

The human-readable name of the content source.

extra_source_attributes.world_data.cityDimension

The city where the source of the document is located.

extra_source_attributes.world_data.continentDimension

The continent where the source of the document is located.

extra_source_attributes.world_data.countryDimension

The country where the source of the document is located.

extra_source_attributes.world_data.country_codeDimension

The ISO 3166-1 alpha-2 country code associated with the geographic location of the content source.

extra_source_attributes.world_data.latitudeMetric

The geographic latitude coordinate of the content source.

extra_source_attributes.world_data.longitudeMetric

The geographic longitude coordinate of the content source.

extra_source_attributes.world_data.regionDimension

The region within the country where the source of the document is located.

extra_source_attributes.world_data.resolutionDimension

Indicates the precision or granularity of the geographical data provided for the content source (e.g., country, region, city).

fluency_levelMetric

(DEPRECATED) An integer representing the fluency level of the document's language, on a scale of 0 to 100.

host_urlDimension

The host URL of the document's source (e.g., www.example.com or blog.example.com), used for filtering on specific hosts.

iab_category.0.tier1Dimension

The primary top-level category of the content as defined by the Interactive Advertising Bureau (IAB) taxonomy.

iab_category.1.tier1Dimension

An additional top-level category of the content, following the IAB taxonomy, for content that may fit multiple classifications.

iab_category.1.tier2Dimension

The secondary sub-category within an additional top-level IAB category, providing a more granular classification.

imagesDimension

A list of image objects associated with the document, including their URLs, legends, width, and height.

indexedDimension

The timestamp (in milliseconds since epoch) when the document was initially indexed in the Talkwalker system.

langDimension

The 2-character ISO code for the language of the document's content.

noise_categoryDimension

The category of noise detected in the document, such as "promotions", "hate_speech", or "job_offers".

noise_levelMetric

An integer indicating the detected noise level of the document, on a scale of 0 to 100.

parent_urlDimension

The URL of the parent document in a conversation thread (e.g., the original post for a comment or retweet).

porn_levelMetric

An integer indicating the detected pornographic content level of the document, on a scale of 0 to 100.

post_typeDimension

The type of post, such as "TEXT", "VIDEO", "LINK", or "AUDIO".

publishedDimension

The timestamp (in milliseconds since epoch) indicating when the document was published. This field can be used for time-based filtering and histogram breakdowns.

reachMetric

The estimated number of unique people who were exposed to or reached by the article or post.

report_dateDimension

The date when the data or report was generated.

root_urlDimension

The root URL of the document's source (e.g., https://www.example.com/).

search_indexedDimension

The timestamp (in milliseconds since epoch) indicating when the document was indexed by Talkwalker. This field can be used for time-based filtering and histogram breakdowns.

sentimentDimension

The sentiment score of the document, determined by Talkwalker's Natural Language Processing (NLP), indicating whether the content is positive, negative, or neutral.

source_extended_attributes.alexa_pageviewsMetric

The number of page views according to Alexa for the source of the document.

source_extended_attributes.alexa_unique_visitorsMetric

The number of unique visitors according to Alexa for the source of the document.

source_typeDimension

The media type code of the document's source (e.g., "ONLINENEWS_NEWSPAPER", "SOCIALMEDIA").

tags_internalDimension

Internal tags applied to the document (e.g., "hasImage", "isQuestion").

titleDimension

The title of the document.

title_snippetDimension

A snippet of the document's title, often used for highlighting matching keywords.

urlDimension

The unique URL of the document. This field serves as the primary key.

word_countMetric

The total number of words in the document's content.