Maileon: Most-used fields
The table below gives information about most-used fields that you can import from Maileon. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
DateDimension
The date when an event, such as an email open or click, occurred. This field represents a specific point in time.
End dateDimension
The end date for the data collection period. This date is used to specify the upper limit of the time range for which mailing activities, such as sends, opens, clicks, and bounces, are retrieved.
Mailing IDMetric
A unique identifier for a specific email marketing campaign or mailing.
Mailing nameDimension
The human-readable name of the email marketing campaign or mailing.
Mailing schedule timeDimension
The planned date and time for an email marketing campaign to be sent out.
Start dateDimension
The start date for the data collection period. This date is used to specify the lower limit of the time range for which mailing activities, such as sends, opens, clicks, and bounces, are retrieved.
StateDimension
The current operational status or phase of the mailing, such as 'sent', 'draft', or 'scheduled'.
Total bouncesMetric
The total number of emails that could not be delivered to the recipient's inbox. This metric provides an aggregated count of all emails that failed to deliver, whether due to temporary issues (soft bounces) or permanent problems (hard bounces), and is available through the `/metrics-data-points` API endpoint.
Total clicksMetric
The total number of times links within an email marketing campaign were clicked.
Total conversionsMetric
The total number of times recipients completed a desired action after interacting with the mailing, such as a purchase or form submission.
Total opensMetric
The total number of times an email marketing campaign was opened by recipients.
Total recipientsDimension
The total number of contacts who were targeted to receive the mailing.
Total unique clicksMetric
The total number of distinct recipients who clicked at least one link within the mailing.
Total unique opensMetric
The total number of distinct recipients who opened the mailing at least once.
Total unsubscriptionsMetric
The total number of recipients who unsubscribed from the mailing list after receiving the mailing.
TypeDimension
The category or classification of the mailing, e.g., 'newsletter', 'transactional', or 'auto-responder'.