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Magnite CTV: Most-used fields

The table below gives information about most-used fields that you can import from Magnite CTV. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
adSourceDimension

Represents the source of an advertisement, providing details about where the ad originated.

adSourceIdLinkMetric

The unique identifier for the ad source, used to link to detailed information about the ad source.

adUnitDimension

This field represents an ad unit, which is a specific space within inventory where an advertisement can be displayed. It is a key dimension used for reporting on ad performance and revenue.

adUnitIdLinkMetric

The unique identifier for the ad unit, used to link to detailed information about the ad unit.

clicksMetric

The total number of clicks recorded for the advertisements, indicating user engagement.

completionsMetric

The count of ad plays that have finished, indicating full viewership of an advertisement.

currencyDimension

The currency in which financial transactions or revenue figures are reported (e.g., USD).

currencyIdMetric

A unique identifier for the currency in which financial transactions or reporting data are presented.

dayDimension

The specific day for which the data is reported, often used as a dimension for time-based aggregation.

dealCodeDimension

A unique code identifying a specific advertising deal or agreement.

dealIdMetric

The unique numerical identifier for a specific advertising deal.

dealNameDimension

The descriptive name of an advertising deal or agreement.

grossRevenueMetric

The total revenue generated from ad placements before any deductions or fees.

impressionsMetric

The total number of times an ad was displayed and seen by users.

monthDimension

The specific month for which the data is reported, used for time-based aggregation.

monthIdMetric

A numerical identifier for the month, used for time-based aggregation and reporting.

netRevenueMetric

The revenue generated from ad placements after deducting applicable fees, such as ad serving costs or platform commissions.

yearDimension

The specific year for which the data is reported, used for time-based aggregation.