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Zendesk Sell: Most-used fields

The table below gives information about most-used fields that you can import from Zendesk Sell. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
added_atDimension

The date and time (UTC) when a deal was initiated or added to the system.

addressDimension

General address details for a contact or organization, including street, city, state, country, and postal code.

contact_idDimension

The unique identifier of a contact, used to associate contacts with deals or organizations.

created_atDimension

The date and time (UTC) when the record was created.

creator_idDimension

The unique identifier of the user who created the record.

currencyDimension

The 3-character ISO 4217 currency code for a deal's value or line item's price.

custom_fieldsDimension

A collection of key-value pairs representing custom, user-defined fields for leads, contacts, or deals.

customer_statusDimension

The current relationship status of a contact with the business, such as 'Current Customer' or 'Past Customer'.

dateDimension

The date and time when the record was created or last updated in Zendesk Sell. This field is used for time-based filtering.

descriptionDimension

A textual description for a product or lead.

emailDimension

The email address for a contact or lead.

estimated_close_dateDimension

The projected date by which a deal is expected to close.

faxDimension

The fax number for a contact or lead.

first_nameDimension

The first name of a contact or lead.

idMetric

The unique identifier for the record.

industryDimension

The industry classification for a contact's or lead's organization.

is_organizationDimension

A boolean indicator specifying whether a contact represents an organization (true) or an individual (false).

last_activity_atDimension

The timestamp indicating the most recent activity on an object, such as a deal or contact. This includes actions like tasks completed, notes added, calls logged, emails sent, text messages sent, or visits logged. It does not update for task creation, object editing, or tagging.

last_nameDimension

The last name of a contact or lead.

last_stage_change_atDimension

The date and time (UTC) when a deal last moved into its current pipeline stage.

last_stage_change_by_idMetric

The unique identifier of the user who was responsible for the last change to the stage of an entity, such as a deal.

loss_reason_idMetric

The unique identifier of the reason a deal was lost.

mobileDimension

The mobile phone number for a contact or lead.

nameDimension

The human-friendly name of the record, such as a contact name, deal name, product name, pipeline name, or stage name.

organization_idDimension

The unique identifier of the organization associated with a contact or deal.

organization_nameDimension

The name of the organization associated with a lead.

owner_idDimension

The unique identifier of the user who currently owns or is assigned to the record (e.g., contact, deal, lead).

parent_organization_idDimension

The unique identifier of a parent organization contact in a hierarchical structure.

phoneDimension

The primary phone number for a contact or lead.

prospect_statusDimension

The current prospect status of a contact with the business, such as 'Current Prospect' or 'Lost Prospect'.

source_idMetric

The unique identifier of the source from which a lead or deal originated.

stage_idMetric

The unique identifier of the current stage a deal is in within a pipeline.

statusDimension

The general status of a lead, indicating its current state in the sales process.

tagsDimension

A list of labels or keywords assigned to a lead, contact, or deal for categorization and filtering.

titleDimension

The job title of a contact or lead.

unqualified_reason_idMetric

The unique identifier of the reason a deal was marked as unqualified.

updated_atDimension

The date and time (UTC) when the record was last updated.

valueMetric

The monetary value of a deal or the unit value of a product in a line item.