Marketo: Most-used fields
The table below gives information about most-used fields that you can import from Marketo. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
CategoryMetric
A classification or grouping for an asset, activity, or other Marketo entity.
Client IP AddressDimension
The IP address of the client that performed the activity.
DetailsDimension
Supplemental information or specific details related to an activity or lead record.
DeviceDimension
The type of device (e.g., desktop, mobile) used by the user. This is inferred from the User Agent string.
EmailDimension
The primary email address of the lead. This is a standard Marketo key field for lead records.
Form FieldsDimension
This field refers to the individual input elements within Marketo forms, which collect data from users. These can include standard lead fields (e.g., email, first name, company) as well as custom fields associated with program members. The data collected through these fields populates and updates lead records and program member information within Marketo Engage. Metadata about these fields, such as their data type and default properties, can be retrieved via the Marketo REST API.
Is Mobile DeviceDimension
A boolean indicator specifying if an activity or interaction originated from a mobile device.
LinkDimension
The URL of a link that was clicked by a user as part of an activity.
PlatformDimension
The operating system or platform used by the user (e.g., Windows, macOS, Android, iOS). This is inferred from the User Agent string.
Query ParametersDimension
The query parameters from the URL during a web activity.
Referrer URLDimension
The URL of the webpage that referred the user to the current page.
SourceDimension
The origin or channel through which a lead was acquired or an activity occurred.
SubcategoryMetric
A more granular classification that further refines the primary category of an asset or entity.
User AgentDimension
The user agent string from the client's web browser, providing information about the browser, operating system, and device.
Webpage IDMetric
The unique identifier of the webpage that was visited or where an activity occurred. This is a primary attribute for 'Visit Webpage' activities.
activityDateDimension
The date and time when the activity occurred.
activityTypeIdMetric
The unique identifier for the type of activity (e.g., Visit Webpage, Fill Out Form).
addressDimension
The physical address associated with a lead record in Marketo.
behaviorScoreMetric
An integer score reflecting the lead's engagement and behavior, often influenced by scoring campaigns and programs.
campaignIdMetric
The unique identifier of the campaign associated with an activity or lead.
companyDimension
The company associated with a lead, or details of a company record.
contactCompanyMetric
The name of the company that the lead is a contact for.
createdAtDimension
The timestamp indicating when a record or asset was created in Marketo.
dateDimension
The date and time associated with an event or creation of a record, such as the activity date or creation date of a lead.
descriptionDimension
A textual explanation or summary for an asset, program, or other Marketo object.
emailDimension
The email address of a lead or the primary email for an email asset.
firstNameDimension
The first name of a lead.
folder.folderNameDimension
The name of the folder where a marketing asset is organized.
folder.typeDimension
The type of folder (e.g., Email Program, Default) used to categorize assets.
fromEmail.typeDimension
The type of 'From' email address configured for an email asset.
fromEmail.valueDimension
The actual email address used in the 'From' field when sending an email.
fromName.typeDimension
The type of 'From' name configured for an email asset.
fromName.valueDimension
The name displayed as the sender in the 'From' field of an email.
idDimension
The unique identifier for the record or asset.
isOpenTrackingDisabledDimension
Indicates whether open tracking is disabled for a specific email asset.
lastNameDimension
The last name of a lead.
leadIdMetric
The unique identifier for a lead record.
leadScoreMetric
The leadScore field represents an integer score awarded to the lead by scoring campaigns and programs within Marketo.
leadSourceDimension
The origin or channel through which a lead was acquired.
leadStatusDimension
The current lifecycle status of a lead within the marketing automation process.
leadidDimension
The unique identifier for a lead record in Marketo.
marketoGUIDMetric
The unique global identifier assigned by Marketo to a record.
mktoAcquisitionDateDimension
The date and time when the lead record was first created in Marketo, indicating the acquisition date of the lead. This is a system-managed field.
nameDimension
The name of an asset, program, field, or other Marketo object.
operationalDimension
Indicates a type of communication or program that is essential for business operations and not promotional. Operational emails are often delivered to leads regardless of their marketing unsubscribe status, for example, transactional confirmations or service-related notifications.
preHeaderDimension
The short summary text that follows the subject line when an email is viewed in the inbox.
primaryAttributeValueDimension
The value of the primary attribute associated with an activity (e.g., the name of a form for a 'Fill Out Form' activity).
primaryAttributeValueIdMetric
The unique identifier of the primary attribute associated with an activity (e.g., the ID of a form for a 'Fill Out Form' activity).
replyEmail.typeDimension
The type of 'Reply-To' email address configured for an email asset.
replyEmail.valueDimension
The email address to which replies for an email asset will be sent.
statusDimension
The current status of an asset, program, or other Marketo object.
statuscodeDimension
An HTTP status code or an internal code indicating the result of an API operation or the status of a process.
subject.typeDimension
The type of subject line configured for an email asset.
subject.valueDimension
The subject line text of an email asset.
templateMetric
The email or landing page template used for a marketing asset.
textOnlyDimension
Indicates if an email is a plain text-only email, without HTML formatting.
updatedAtDimension
The date and time when the lead record or asset was last updated.
urlDimension
The URL associated with a landing page, file, or other web-addressable asset.
workspaceDimension
The name of the Marketo workspace where the asset or program resides, used for organizational purposes.