Google Trends: Setup guide

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This guide explains how to collect data from Google Trends.

Limitations

Collecting data from Google Trends comes with the following limitations:

There may be a discrepancy between the data displayed in the Google Trends user interface and the data collected from Google Trends that is displayed in Adverity. This is because the data collected from Google Trends is in the time zone UTC, whereas the data displayed in the Google Trends user interface uses the time zone of the host system.

Creating a datastream to collect data from Google Trends

The basics of creating a datastream to collect data from any data source are explained in our guide to Collecting data in Adverity. This guide contains information about the specific steps to create a datastream to fetch data from Google Trends.

Configuration: Choose the data you want to collect from Google Trends

To choose what data to collect and customize the Google Trends datastream configuration, follow these steps:

(Optional) Rename your datastream.
In Report type, select the type of data to collect from Google Trends. The selected report type determines the additional fields to populate. For more information, see Advanced Google Trends tips.
In Keywords, select up to five keywords for which to collect data. If you select Related topics in Report Type, you can only select one keyword.
(Optional) Select Isolate keywords to split the selected keywords into columns in the data extract.
In Category, select the category for which to collect data.
In Google property, select the Google category for which to collect data.
In Timezone, select the timezone in which to collect data.
In Preset override, select the time step in which the data is returned.

What’s next?

Apply Data Mapping to your collected data to harmonize data collected from different sources in Adverity.
Transform your data to meet your needs by creating and applying transformations to your datastream.
Load your data into a warehouse to continue working with your data in Adverity.
Load your data into an external destination of your choice.

Advanced Google Trends tips

Configuring data collection from Google Trends

In the Settings tab of your Google Trends datastream overview, you can configure a number of additional settings:

Depending on what you select in Report type, different fields are available.

Geographical Area

This section of the page is displayed if the report type is Interest over time, Related topics or Related queries. In Country, select the country for which to collect data. In State, select the state within the country (this field is only displayed for the report types Related topics and Related queries).

Geo resolution

This field is displayed if the report type is Interest by region. In Geo resolution, select how the geographical data is broken down. Choose one of the following:

Country
City
DMA (Designated Market Area)

Metric type

This field is displayed if the report type is Related topics or Related queries. In Metric type, choose to collect data on either Top metric data or Rising metric data. For more information, see the Google documentation.