Skai: Most-used fields

Represents a 14-day attribution window or reporting period for various marketing metrics.

The number of units sold or converted within a 14-day attribution window.

Represents a 30-day attribution window or reporting period for various marketing metrics.

The total advertising cost of sale (TACoS), calculated as total ad cost divided by product ordered revenue.

The name of the advertising account.

The unique identifier for an ad group.

The name assigned to the ad group.

The current operational state of an ad group, such as 'Active', 'Paused', or 'Deleted'. This is available as the 'status' field for ad groups.

The unique identifier for an advertisement.

The name assigned to the advertisement.

The format or category of the advertisement (e.g., Text Ad, Product Ad, Image Ad).

A unique identifier assigned by Skai (formerly Kenshoo) to an ad group.

The date when the ad group is scheduled to stop running.

The date when the ad group is scheduled to begin running.

Average Cost Per Click, a common performance metric indicating the average amount paid for each click on an advertisement. This metric is usually available in performance reports.

The name of the brand associated with the product or campaign.

Click-Through Rate, the percentage of people who see an ad and click on it, calculated as (Clicks / Impressions) * 100.

The strategy used to manage bids for a campaign or portfolio, which can include various automated or manual bidding methods to achieve specific marketing objectives like maximizing clicks or conversions. This is reflected in fields like 'bidding_method' for ad groups and 'publisher_bid_strategy' for portfolios.

The scheduled date when the campaign is set to conclude. This is available as the 'end_date' field for campaigns.

The primary objective of the campaign, such as increasing conversions, clicks, or brand awareness.

The unique identifier for an advertising campaign.

The name assigned to the advertising campaign.

The scheduled date when the campaign is set to begin. This is available as the 'start_date' field for campaigns.

The current operational status of the campaign (e.g., Active, Paused, Deleted).

A categorical attribute that classifies campaigns based on their objective or structure, such as search, social, or shopping.

The advertising channel where the campaign is running, such as Google, Facebook, or Amazon.

The unique identifier for an account on a specific advertising channel.

The unique identifier for a publisher account within a specific advertising channel.

The unique identifier for an ad group on a specific advertising channel.

The unique identifier for an ad on a specific advertising channel.

The unique identifier for a campaign on a specific advertising channel.

The number of times users clicked on an ad.

The total number of conversions recorded. This corresponds to the 'Conversions' field (ID 'T2106') available in performance and conversion type reports.

Conversion Rate, the percentage of clicks or ad interactions that result in a conversion.

The total number of desired actions taken by users after interacting with an ad.

The total amount spent on advertising.

Cost per Conversion, the average cost incurred to achieve one conversion.

The monetary unit used for financial transactions and reporting.

A user-defined custom parameter (Dimension) that can store additional data for reporting and segmentation.

A user-defined custom parameter (Dimension) that can store additional data for reporting and segmentation.

A user-defined custom parameter (Dimension) that can store additional data for reporting and segmentation.

The maximum amount allocated to be spent on a campaign or ad group per day. This can be found in the 'budget' field with 'DAILY' as the 'budget_type' for ad groups, and a general 'budget' for campaigns.

The specific calendar date for which the data is reported.

The preferred device type (e.g., mobile, desktop, tablet) for displaying ads.

An automatically generated tag or label indicating the stage of the marketing funnel an ad group or campaign is targeting. This relates to 'Smart Tags' or 'Dimensions' which are AI-powered insights or user-defined labels.

The name of the ad group, used as a dimension for reporting and analysis. This corresponds to the 'name' field of an ad group.

A categorization of the target audience (e.g., remarketing audience, interest-based audience). This is a dimension available for reporting and segmentation.

The classification of a campaign, such as 'TEXT_CAMPAIGN' or 'SHOPPING_STANDARD'. This is available as the 'campaign_type' field for campaigns.

An organization-level labeling column representing a specific market. This is part of the 'Dimensions' column group, defined by users in the organization.

A dimension identifying the category of products associated with ad groups or campaigns. This can be derived from product group nodes.

A dimension representing the name of a product. Data for individual products can be reported via the 'PRODUCT_ASSET' entity.

A custom dimension used for categorizing and reporting on advertising campaigns or assets related to specific promotions.

A dimension representing the Stock Keeping Unit (SKU) identifier for products. Product-level data is available through the 'PRODUCT_ASSET' entity.

A custom dimension used for categorizing and reporting on advertising campaigns or assets based on geographical territory or region.

The value of the 'utm_medium' URL parameter, used for tracking the originating channel or medium of traffic to a website. This is a common marketing attribution dimension.

The URL that is shown in an advertisement to users.

The start date or point in time for a reporting period.

The main title or heading of an advertisement.

The secondary headline text used in an advertisement.

The third headline text used in an advertisement, if applicable.

The name of the image asset used in an advertisement.

The URL of the image asset used in an advertisement.

The total number of impressions, representing how many times an advertisement was displayed. This is available as the 'Impressions' field (ID 'S3012') in performance reports.

The number of times an ad was displayed to users.

A word or phrase that advertisers use to match their ads with the terms people are searching for.

The final URL where users are directed after clicking on an ad.

The first line of description text in an advertisement.

The second line of description text in an advertisement.

The type of match (e.g., Broad, Exact, Phrase) applied to keywords to control which searches can trigger an ad.

The URL optimized for mobile devices where users are directed after clicking on an ad.

The date and time when a particular record or entity was last updated or modified.

The advertising network (e.g., Search Network, Display Network) where ads are displayed.

This field represents a bid adjustment applied to advertising campaigns with the goal of optimizing for the acquisition of new-to-brand customers. It reflects strategies to attract customers who have not previously purchased from the brand.

The first optional path shown in the display URL of an ad.

The second optional path shown in the display URL of an ad.

A unique identifier for a portfolio, which groups campaigns for collective management and budgeting. This is available as the 'id' field for portfolios.

The name assigned to the portfolio.

The unique identifier for a product.

A percentage increase or decrease in the bid for this placement, specifically on product pages.

A classification that describes the kind of product being advertised.

The unique identifier for a user profile in the Skai platform, representing a distinct advertiser account or client.

The name of the user profile in the Skai platform.

The financial gain from advertising activities after deducting costs.

The platform or network where ads are displayed (e.g., Google, Facebook, Amazon).

A diagnostic score reported by search engines that reflects the quality and relevance of keywords, ads, and landing pages.

Return on Investment, a performance measure used to evaluate the efficiency of an investment, calculated as (Revenue - Cost) / Cost.

The last date included in the report's data range.

The first date included in the report's data range.

A percentage increase or decrease in the bid for placements outside of the top-of-search results.

Abbreviation for Revenue, the total income generated from advertising campaigns.

Revenue per Conversion, the average revenue generated from each conversion.

Indicates errors encountered during the delivery or 'serving' of ads or other marketing content. These errors can be reported in API responses, often within error arrays for specific entities, or through system-level HTTP status codes like 400 or 500.

A unique identifier for a tag applied to marketing entities like campaigns or ad groups. The API supports getting and editing tags.

The method or criteria used to define the audience for an ad group, such as demographics, interests, or behaviors. This is part of the 'targeting' object in Ad Group entities.

The end date or point in time for a reporting period.

A percentage increase or decrease in the bid for top-of-search placement.

A unique identifier used for tracking purposes, often associated with a conversion pixel or analytics tag.

A URL template used to define how tracking information is appended to landing page URLs.

The total number of desired actions taken by users after interacting with an ad.

The number of orders placed by customers who are new to the brand, as defined by the advertiser.

The number of product units sold to customers who are new to the brand, as defined by the advertiser.

A conversion event representing a purchase made offline. This can be categorized under 'External report conversion' or 'Skai pixel conversion' types which collect conversions from files, integrations, or Skai's pixel.

The revenue generated from offline purchase conversions. The API supports including revenue columns for selected conversion types in reports.

The number of successful purchase transactions or conversions resulting from advertising efforts. This is a critical conversion metric.

The revenue generated from orders. The API supports including revenue columns for selected conversion types in reports.

An aggregation of all monetary value of conversion actions, originating from publishers, Skai's pixel, and third-party integrations. This metric is available in performance reports.

The total number of product units purchased by customers.

A performance metric indicating the number of times a video ad played to 100% completion. This is available as a video-specific performance metric.

A performance metric indicating the number of times a video ad began playing. This is available as a video-specific performance metric.