Vistar Media: Most-used fields
The table below gives information about most-used fields that you can import from Vistar Media. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AU Postal AreaDimension
This field represents the Australian (AU) Postal Area, allowing for data segmentation and reporting based on specific geographic postal regions within Australia.
AU State/TerritoryDimension
Australian State or Territory, used for geographical grouping.
AdvertiserDimension
The name of the advertiser, used for grouping reports.
Buy TypeDimension
The type of buy, such as 'Exchange' or 'Deal'.
CA CityDimension
Represents a large, urbanized area within Canada, used for geographic targeting and reporting. This data is provided by the Canadian census.
CA Postal CodeDimension
Canadian Postal Code, used for geographical grouping. This corresponds to the Forward Sortation Area (FSA).
CA ProvinceDimension
Canadian Province, used for geographical grouping.
CampaignDimension
The name of the campaign, used for grouping reports.
Client Audience FeesMetric
The total cost of first-party or third-party audience segments.
Client CostMetric
The total of all media, audience, measurement, and DSP costs.
Client Measurement FeesMetric
The total cost of first-party or third-party measurement solutions.
Client ProfitMetric
The total revenue minus total cost.
Client RevenueMetric
The total tracked revenue on campaigns.
Client eCPMMetric
The effective cost per 1,000 impressions, used to evaluate the efficiency of ad spend.
CreativeDimension
The name of the creative, used for grouping reports.
DayDimension
A grouping dimension for reporting data by day.
DealMetric
The name of the deal, used for grouping reports.
GB ConurbationDimension
Great British Conurbation, used for geographical grouping.
GB Postcode SectorDimension
Great British Postcode Sector, used for geographical grouping.
GB TV AreaDimension
Great British TV Area, used for geographical grouping.
GB TownDimension
Great British Town, used for geographical grouping.
ImpressionsMetric
The total estimated number of views.
Insertion OrderDimension
The name of the insertion order, used for grouping reports.
Media CostMetric
The total cost of media only.
Media eCPMMetric
The average CPM (cost per mille or 1,000 impressions) paid for impressions, based only on the media cost.
US DMADimension
US Designated Market Area (DMA), used for geographical grouping.
US StateDimension
US State, used for geographical grouping.
US Zip CodeMetric
US Zip Code, used for geographical grouping.
Venue TypeDimension
The type of venue where an ad is displayed, such as Malls or Office Buildings, used for grouping reports.
advertiser_idAdvertiser IDDimension
The unique identifier for an advertiser within the Vistar Media platform, used to filter and group performance data in reports. This ID allows users to retrieve specific advertising campaign data associated with a particular advertiser.
campaign_idCampaign IDDimension
A unique identifier for a campaign.
campaign_nameCampaign NameDimension
The name of the campaign, used for grouping reports.
creative_idCreative IDDimension
A unique identifier for a creative.
creative_nameCreative NameDimension
The name of the creative, used for grouping reports.
deal_idDeal IDDimension
A unique identifier for a deal.
insertion_order_nameInsertion Order NameDimension
The name of the insertion order, used for grouping reports.