Criteo PMC: Most-used fields
The table below gives information about most-used fields that you can import from Criteo PMC. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AdUnitDimension
The identifier or name of the specific ad unit. This dimension helps categorize and report on different ad placements or types.
CPMMetric
Cost Per Mille (or Cost Per Thousand), representing the cost an advertiser pays for one thousand views or impressions of an advertisement.
CTRMetric
Click-Through Rate, which is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
ClicksMetric
The total number of times users clicked on an ad within the reporting period. This is a key metric for measuring user engagement.
CriteoDisplaysMetric
The number of times Criteo ads were displayed. This metric specifically tracks impressions generated by Criteo's advertising.
DateDimension
The specific calendar date for which the data is reported. This dimension allows for daily granularity in reporting.
DatetimeDimension
The precise date and time for which the data is reported, offering granular time-based analysis.
DeviceEnvironmentDimension
The environment in which the ad was displayed, such as web browser or in-app.
DeviceOSDimension
The operating system of the device on which the ad was displayed (e.g., iOS, Android, Windows).
DeviceTypeDimension
The type of device on which the ad was displayed (e.g., mobile, tablet, desktop).
FormatDimension
The format of the advertisement displayed (e.g., banner, native).
MonthDimension
The calendar month for which the data is reported, allowing for monthly aggregation.
RevenueMetric
The total revenue generated from the displayed ads.
ViewsMetric
The total number of times an ad was displayed or viewed within the reporting period, representing impressions.
WinningRateMetric
The percentage of ad auctions won for available ad inventory.
ZoneIdMetric
A unique identifier for the ad zone where ads are displayed. This is a numeric identifier used for reporting and analysis.
ZoneNameDimension
The human-readable name of the ad zone where ads are displayed. This dimension helps in identifying the specific placement of ads.