Quora: Most-used fields
The table below gives information about most-used fields that you can import from Quora. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
accountCurrencyDimension
The currency used for the ad account, such as 'USD'. Monetary values are reported in units of one ten-thousandth of the local base currency.
accountIdMetric
A unique identifier for the advertising account.
accountNameDimension
The name of the advertising account.
adIdMetric
A unique identifier for the ad within an ad set.
adNameDimension
The name of the ad.
adSetIdMetric
A unique identifier for the ad set within a campaign.
adSetNameDimension
The name of the ad set.
bidAmountMetric
The bid amount set for the ad or ad set. Monetary values are reported in units of one ten-thousandth of the local base currency.
campaignIdMetric
A unique identifier for the advertising campaign within an account.
campaignNameDimension
The name of the advertising campaign.
clicksMetric
The total number of clicks on the ad, ad set, or campaign.
conversionRateMetric
The percentage of clicks that resulted in a conversion for an advertising campaign.
conversionsMetric
The total number of conversions attributed to the ad, ad set, or campaign, broken down by conversion type (e.g., 'Generic', 'Purchase', 'GenerateLead').
costPerLeadMetric
The average cost incurred for each lead generated through advertising campaigns on the Quora platform. This metric helps evaluate the efficiency of ad spend in acquiring potential customers.
cpcMetric
The average cost per click for an advertising campaign.
ctrMetric
The click-through rate, which measures the percentage of impressions that resulted in a click for an advertising campaign.
dateDimension
The specific date for which the performance data is reported. The data can be provided daily when granularity is set to 'DAY'.
formCompletionRateMetric
The percentage of users who complete a lead generation form after interacting with an ad on Quora. This indicates the effectiveness of the ad and form in driving conversions.
impressionsMetric
The total number of times an ad was displayed.
landingURLDimension
The URL of the landing page associated with the ad.
leadsGeneratedMetric
The total number of leads generated by the advertising campaign on the Quora platform. This metric is available through the Quora Ads Reporting API, allowing users to track the success of their lead generation efforts.
spendMetric
The total amount of money spent on the ad, ad set, or campaign. Monetary values are reported in units of one ten-thousandth of the local base currency.
statusDimension
The current operational status of the ad, ad set, or campaign (e.g., 'RUNNING'). This field is not valid for data at the account level.