Walmart DSP: Most-used fields
The table below gives information about most-used fields that you can import from Walmart DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Ad FormatDimension
The specific type or style of an advertisement, such as display, video, or audio, used within programmatic campaigns on the Walmart DSP.
Ad GroupDimension
The name of the advertising initiative's ad group.
Ad Group IDDimension
A unique identifier for the ad group.
AdvertiserDimension
The name of the advertiser associated with the campaign and ad group.
Advertiser Cost (Adv Currency)Metric
The total cost incurred by the advertiser for their campaigns and advertising activities, expressed in the advertiser's local currency.
Advertiser Currency CodeDimension
The three-letter ISO 4217 code representing the currency used for the advertiser's cost and financial transactions.
Advertiser IDDimension
A unique identifier for the advertiser.
BidsMetric
The value or strategy set for advertising bids, influencing how ads compete for impressions in the programmatic auction on the Walmart DSP.
CampaignDimension
The overall advertising initiative composed of ad groups, ads, and targeting criteria.
Campaign IDDimension
A unique identifier for the advertising campaign.
ClicksMetric
The total number of times users clicked on an advertisement.
CreativeDimension
The advertising asset (e.g., image, video, or text ad) displayed to users as part of an advertising campaign.
Creative IDDimension
A unique identifier assigned to each individual creative asset used in advertising campaigns.
DateDimension
The specific date for which the report data is generated or aggregated.
Delivery ConversionsMetric
The total number of conversions attributed to ad exposure for sales fulfilled via delivery services.
Delivery SalesMetric
The revenue generated from sales attributed to ad exposure for orders fulfilled via delivery services.
Device TypeDimension
The type of device on which the ad was displayed, such as mobile, desktop, or tablet.
Halo Conversions (Delivery)Metric
The number of conversions attributed to ad exposure, specifically for sales fulfilled via delivery services. This indicates indirect influence on sales that occur outside the direct ad click/view but are attributed to ad exposure.
Halo Conversions (Pickup)Metric
The number of conversions attributed to ad exposure, specifically for sales fulfilled via in-store or curbside pickup. This indicates indirect influence on sales that occur outside the direct ad click/view but are attributed to ad exposure.
Halo Conversions (Store)Metric
The number of conversions attributed to ad exposure, specifically for sales made in physical stores. This indicates indirect influence on sales that occur outside the direct ad click/view but are attributed to ad exposure.
Halo Sales (Delivery)Metric
The revenue generated from sales attributed to ad exposure, specifically for orders fulfilled via delivery services. This indicates indirect revenue generation from ad exposure.
Halo Sales (Pickup)Metric
The revenue generated from sales attributed to ad exposure, specifically for orders fulfilled via in-store or curbside pickup. This indicates indirect revenue generation from ad exposure.
Halo Sales (Store)Metric
The revenue generated from sales attributed to ad exposure, specifically for orders made in physical stores. This indicates indirect revenue generation from ad exposure.
ImpressionsMetric
The total number of times an ad was displayed.
Media Cost (Adv Currency)Metric
The total cost incurred by the advertiser for their campaigns and advertising activities, expressed in the advertiser's local currency.
Partner NameDimension
The name of the partner account associated with the data collected from the Walmart DSP API. This identifies the specific entity integrating with the platform.
Pickup ConversionsMetric
The total number of conversions attributed to ad exposure for sales fulfilled via in-store or curbside pickup.
Pickup SalesMetric
The revenue generated from sales attributed to ad exposure for orders fulfilled via in-store or curbside pickup.
Player 25% CompleteMetric
The number of times a video ad was played to at least 25% of its total duration.
Player 50% CompleteMetric
The number of times a video ad was played to at least 50% of its total duration.
Player 75% CompleteMetric
The number of times a video ad was played to at least 75% of its total duration.
Player Completed ViewsMetric
The total number of times a video ad was played to 100% completion.
Player StartsMetric
The total number of times a video ad began playback.
Player ViewsMetric
The total number of times a video advertisement was initiated and played by users across various offsite programmatic channels such as Connected TV, display, and mobile apps. This metric helps measure engagement with video content campaigns on the Walmart DSP.
Report DateDimension
The specific date for which the report data is generated or aggregated.
Total Conversions (Delivery)Dimension
The total number of conversions attributed to ad exposure for sales fulfilled via delivery services.
Total Conversions (Pickup)Dimension
The total number of conversions attributed to ad exposure for sales fulfilled via in-store or curbside pickup.
Total Conversions (Store)Dimension
The total number of conversions (e.g., purchases) that occurred in physical stores, attributed to advertising efforts.
Total Conversions (Walmart)Dimension
The total number of conversions across all Walmart channels (online, in-store, pickup, delivery) attributed to advertising efforts.
Total Sales (Delivery)Dimension
The revenue generated from sales attributed to ad exposure for orders fulfilled via delivery services.
Total Sales (Pickup)Dimension
The revenue generated from sales attributed to ad exposure for orders fulfilled via in-store or curbside pickup.
Total Sales (Store)Dimension
The total revenue generated from sales that occurred in physical stores, attributed to advertising efforts.
Total Sales (Walmart)Dimension
The total revenue generated from sales across all Walmart channels (online, in-store, pickup, delivery) attributed to advertising efforts.