Braze: Most-used fields
The table below gives information about most-used fields that you can import from Braze. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
bouncesMetric
This field represents email messages that encountered a permanent delivery failure, also known as a hard bounce. This can occur for various reasons, such as an invalid email address.
button_clicksMetric
The total number of clicks on buttons within a message or campaign.
campaign.idDimension
A unique identifier for a specific marketing campaign in Braze.
campaign.nameDimension
The name of the marketing campaign as configured in Braze.
campaign.tagsDimension
A list of tags associated with a campaign, used for organization and filtering.
channelDimension
The communication channel through which a message was sent (e.g., email, push, SMS, in-app).
clicksMetric
The total number of clicks recorded for a campaign or message, often referring to links within the content.
conversionsMetric
The total number of conversions attributed to a campaign or message, indicating a desired action taken by the recipient.
deliveredMetric
The total number of messages successfully delivered to recipients.
enrolledMetric
The total count of users who have entered a specific Canvas or campaign journey.
impressionsMetric
The total number of times a message or content was displayed to users.
opensMetric
The total count of times a message, such as an email, was opened by recipients. This metric is a key indicator of recipient engagement with messaging campaigns.
reported_spamMetric
The total number of recipients who marked a message as spam.
revenueMetric
The total revenue generated as a result of campaign or message interactions.
sentMetric
The total number of messages sent as part of a campaign or Canvas.
timeDimension
The specific timestamp or time period associated with the data point.
total_clicksMetric
The aggregate sum of all clicks on any interactive element within a message or campaign.
total_dismissalsMetric
The total count of times an in-app message or content card was dismissed by users.
total_impressionsMetric
The aggregate sum of all impressions for messages or content across a campaign or Canvas.
total_opensMetric
The aggregate sum of all opens for messages within a campaign or Canvas.
unique_clicksMetric
The number of unique users who clicked on any interactive element within a message or campaign.
unique_dismissalsMetric
The number of unique users who dismissed an in-app message or content card.
unique_impressionsMetric
The number of unique users who viewed a message or content, generating an impression.
unique_opensMetric
The total number of delivered messages opened by a single user at least once. This metric provides insight into the distinct reach of a message.
unique_recipientsMetric
The total number of distinct recipients targeted by a campaign or message.
unsubscribesMetric
The total count of recipients who unsubscribed from communications.
variation_api_idDimension
A unique identifier for a specific variation within a campaign or Canvas step.
variation_nameDimension
The name of the specific variation used in A/B testing or personalized messaging.