Retail Media connectors in Adverity
On this page
Retail Media Networks (RMNs) let brands advertise on a retailer’s owned properties, such as its website and app, as well as across the retailer’s offsite inventory. This page gives a single, up-to-date view of the Retail Media connectors available in Adverity: the markets and retailers they cover, the channels and data areas they report on, and how to get access. A separate section lists retail commerce and measurement connectors that complement Retail Media advertising. Select a connector name to open its documentation.
Available Retail Media connectors
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Retail Media Network | Markets / retailers | Channels and data areas |
|---|---|---|
North America, Europe, Far East (region set per authorization) | Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Television, attribution | |
North America, Europe, Far East (region set per authorization) | Programmatic display and video, audience, inventory, geography | |
Account-based | Advertising clean room for cross-channel measurement and attribution | |
Netherlands, Belgium | Sponsored products (product, category, keyword, and target performance) | |
Multi-retailer (account-based) | Sponsored products, search and keyword, product, attribution, video; online and offline sales | |
Account-based | Sponsored Products, Sponsored Brands; product sales, competitive category share, customer interest insights, product catalog | |
United States, Canada | Sponsored products, display, video | |
Southeast Asia (Singapore, Thailand, Malaysia, Vietnam, Philippines, Indonesia) | Sponsored Discovery (search); marketplace orders and product data | |
Retailer networks (account-based) | Sponsored product and display across retailer sites | |
United States | Search advertising, item-level sales and attribution | |
Account-based | Sponsored placements, attribution, audience tenure | |
Multiple markets (Mexico uses a separate API) | Sponsored search, display, attribution, incrementality | |
Advertiser-based | Programmatic display (DSP) |
Connectors available on request
The following Retail Media Networks do not have a dedicated connector in Adverity. Where the network exposes a public API, you can collect its data yourself using Web Connect, the universal connector for APIs without a dedicated connector. Otherwise, Adverity can provision collection on request. To enable one of these, contact your Adverity representative.
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Retail Media Network | Markets / retailers | Availability |
|---|---|---|
CitrusAd / Epsilon | Global | Available on request |
Mercado Ads | Latin America | Available via Web Connect |
Glovo | Europe | Available on request |
Wolt | Europe | Available on request |
Tesco | United Kingdom | Available on request |
Sainsbury’s | United Kingdom | Available on request |
Asda | United Kingdom | Available on request |
Other retail connectors
Adverity also has connectors for retail commerce, operations, and measurement data that complement Retail Media advertising, such as seller and vendor sales, inventory, e-commerce analytics, and product content.
Scroll horizontally to see the full table.
Connector | Markets / retailers | Data areas |
|---|---|---|
North America, Europe, Far East (region set per authorization) | Seller (3P) commerce: listings, inventory, orders, fulfilment, sales and traffic, settlements | |
North America, Europe, Far East (region set per authorization) | Vendor (1P) commerce: sales, inventory, forecasting, margins, brand analytics | |
Account-based | Product content: product feed (attributes, pricing, availability), product approval status | |
Multi-retailer | Commerce measurement: purchase intent, add-to-cart, sales, where-to-buy | |
Account-based | Product content management: products, brands, categories | |
Multi-market | Seller (3P) commerce: orders, order line items, items, discounts, returns | |
Multi-retailer | E-commerce analytics: sales, traffic, buy box, content, ratings and reviews | |
Multi-market (separate authorization for the US marketplace) | Seller (3P) commerce: orders, order returns, payments, statements, transactions, unsettled transactions | |
United States | First-party (1P) and third-party (3P) commerce: items, inventory, orders, payments |
Availability statuses
- Available
The connector is generally available. You can set up a datastream yourself, following its setup guide where one exists, or using the linked field reference to see the data you can collect.
- Available on request
Adverity provisions the connector for you on request. Contact your Adverity representative to have it enabled for your workspace.
What’s next?
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Find every connector and its available materials in the list of available data sources.
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Learn the basics of setting up a datastream in our guide to collecting data in Adverity.
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To request a Retail Media connector that is not listed above, contact our Support team.