PowerLinks: Supported Fields
The table below gives information about all the data fields that you can import from PowerLinks.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
Field UI name below refers to how the name displayed in Adverity.
Scroll horizontally to see the full table.
Field API name | Description | Use in Adverity |
|---|---|---|
Ad Unit | Native Ad Unit ID. Please find a list of Open RTB Native Ad Unit IDs below. | dimension |
Advertiser | No description | dimension |
Agency | Publisher | dimension |
Audience ID | ID of target group | dimension |
Browser Family | Browser groups | dimension |
Buyer | Buyer-specific ID for the user as mapped by the exchange for the buyer. At least one of buyeruid or id is recommended. | dimension |
Buyer Platform Fee | metric | |
Buyer eCPC | e.g. revenue | metric |
Buyer eCPM | e.g. revenue | metric |
City | City using United Nations Code for Trade & Transport Locations. | dimension |
Click Through Rate | CTR | metric |
Click Through Rate | CTR | metric |
Clicks | Nr. of Clicks (metric) | metric |
Clicks | Nr. of Clicks (metric) | metric |
Conversion Identifier | A unique identifier for this impression within the context of the bid request (typically, starts with 1 and increments. | dimension |
Conversions | Nr. of Conversions (metric) | metric |
Conversions | Nr. of Conversions (metric) | metric |
Country | Country code using ISO-3166-1-alpha-3. | dimension |
Creative | Creative ID to assist with ad quality checking. | dimension |
Data Fee | metric | |
Device Make | The general type of device. make string Device make (e.g., “Apple”). | dimension |
Device Model | Device model (e.g., “iPhone”). | dimension |
Device OS | Device operating system (e.g., “iOS”). | dimension |
Device Type | Type of device (e.g. Tablet, Smartphone, PC, etc.) | dimension |
Gross Bid Value | metric | |
Impressions | Nr. of Impressions (metric) | metric |
Impressions | Nr. of Impressions (metric) | metric |
Language | Browser language using ISO-639-1-alpha-2. | dimension |
Layout | The Layout ID of the native ad unit. See the table of Native Layout IDs below. | dimension |
Line Item | dimension | |
Media Spend | Cost represented for a specific media | metric |
Net | e.g. revenue | metric |
Order | dimension | |
Post Click Conversions | Conversions achieved after a click | metric |
Post Click Conversions | Conversions achieved after a click | metric |
Post View Conversions | Conversions achieved after a view | metric |
Post View Conversions | Conversions achieved after a view | metric |
Region | Region code using ISO-3166-2; 2-letter state code if USA. | dimension |
Seller | Source of information | dimension |
Seller Platform Fee | metric | |
Seller Revenue | metric | |
Seller eCPC | metric | |
Seller eCPM | metric | |
Source | Source of information | dimension |
Source Type | Source of location data; recommended when passing lat/lon. | dimension |
Tag ID | dimension | |
Total Spend | Total cost | metric |
Video Complete | Video watched at 100% | metric |
Video Complete | Video watched at 100% | metric |
Video First Quartile | Video watched at first 25% | metric |
Video First Quartile | Video watched at first 25% | metric |
Video Midpoint | Video watched halfway through | metric |
Video Midpoint | Video watched halfway through | metric |
Video Start | Video loaded | metric |
Video Start | Video loaded | metric |
Video Third Quartile | Video watched at 75% | metric |
Video Third Quartile | Video watched at 75% | metric |
advertiser_id | No description | dimension |
eCPV Complete | metric | |
eCPV Complete | metric | |
eCPV First Quartile | metric | |
eCPV First Quartile | metric | |
eCPV Midpoint | metric | |
eCPV Midpoint | metric | |
eCPV Start | metric | |
eCPV Start | metric | |
eCPV Third Quartile | metric | |
eCPV Third Quartile | metric |