CallRail: Most-used fields
The table below gives information about most-used fields that you can import from CallRail. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
answeredDimension
Indicates whether the call was answered or not.
business_phone_numberMetric
The phone number of the person or business that answered the call from the dialed tracking number.
campaignDimension
The name of the marketing campaign associated with the call or form submission.
company_idDimension
The unique identifier of the company to which the call belongs.
company_nameDimension
The name of the company associated with the call's source.
company_time_zoneDimension
The configured time zone of the company in CallRail.
created_atDimension
The date and time when the call record was created, in ISO 8601 format with an offset.
customer_cityDimension
The city of the customer, determined by the original assigned location of their phone number.
customer_countryDimension
The country of the customer, based on the area code of their phone number.
customer_nameDimension
The customer's name, as identified by Caller ID.
customer_phone_numberMetric
The customer's phone number, in E.164 format.
customer_stateDimension
The two-character abbreviation for the customer's state, based on the original assigned location of their phone number.
device_typeDimension
The type of device used for the call (e.g., mobile or desktop), available for calls to Website (Session) trackers.
directionDimension
Indicates if the call was inbound (from customer to business) or outbound (from business to customer).
durationMetric
The length of the call in seconds.
fbclidDimension
The Facebook Click Identifier (fbclid) captured from the landing page parameter, available for calls placed to Website (Session) trackers.
first_callDimension
Indicates whether the current call is the first call from this specific caller to the company.
formatted_business_phone_numberDimension
The phone number of the business or person who answered the call from the dialed tracking number, formatted for display.
formatted_call_typeDimension
The type of call, formatted for display.
formatted_customer_phone_numberDimension
The customer's phone number, formatted for display.
formatted_tracking_phone_numberDimension
The business' tracking phone number used for the call, formatted for display.
formatted_tracking_sourceDimension
The name of the marketing source that led to the call, formatted for display.
formatted_valueDimension
The monetary value assigned to the call via the CallRail dashboard, formatted as currency or “–” if not set.
gclidDimension
The Google Click Identifier (GCLID) is a parameter appended to URLs for tracking purposes, primarily used to link Google Ads clicks to website actions. In CallRail, this field captures the GCLID from the landing page parameter for calls made to Website (Session) trackers, and is also available for calls originating from Google Ads call assets and call-only ads through Google Ads Call Details Forwarding integration.
idMetric
A unique identifier for the call record.
lead_explanationDimension
An explanation of the AI-based lead score.
lead_scoreDimension
The AI-based lead grading for the call, ranging from “very poor” to “very good”.
lead_statusDimension
The current status of a lead, assigned by agents in CallRail. This field indicates whether a caller is considered a good lead, not a lead, or was previously marked as a good lead.
msclkidDimension
The Microsoft Click ID (msclkid) is a unique identifier captured from landing page parameters for calls originating from a Microsoft Advertising campaign. This ID is used for marketing attribution, linking calls to specific ad clicks for performance tracking and optimization.
recordingDimension
A URL linking to the call's recording, which redirects to the audio file in MP3 format.
recording_durationDimension
The duration of the call recording in seconds, if available.
recording_playerDimension
The URL for a standalone player to listen to the call recording, if available.
sourceDimension
The marketing source attributed to the phone call.
source_nameDimension
The name of the tracking number within CallRail.
start_timeDimension
The date and time when the call began, in ISO 8601 format with an offset.
tagsDimension
Any tags that have been applied to this call for categorization.
total_callsMetric
The cumulative number of calls received from a particular customer phone number.
tracking_phone_numberMetric
The business's tracking phone number used for this call, in E.164 format.
utm_campaignDimension
The UTM campaign parameter captured from the landing page URL for Website (Session) trackers or as configured for Source Trackers, indicating the specific campaign that led to the interaction.
utm_contentDimension
The UTM content parameter captured from the landing page, available for calls placed to Website (Session) trackers.
utm_mediumDimension
The UTM medium parameter captured from the landing page URL for Website (Session) trackers or as configured for Source Trackers, indicating the marketing medium (e.g., 'cpc', 'organic').
utm_sourceDimension
The UTM source parameter captured from the landing page URL for Website (Session) trackers or as configured for Source Trackers, identifying the origin of the traffic (e.g., 'google', 'facebook').
utm_termDimension
The UTM term parameter captured from the landing page, available for calls placed to Website (Session) trackers.
voicemailDimension
Indicates whether the call resulted in a voicemail.