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Advanced Web Ranking: Most-used fields

The table below gives information about most-used fields that you can import from Advanced Web Ranking. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
Average monthly searchesMetric

The average number of monthly searches for a specific keyword.

CPCMetric

The estimated average cost-per-click for a keyword in paid search advertising.

CompetitionDimension

The estimated level of competition for a keyword, indicating its difficulty to rank for in paid or organic search.

DateDimension

The specific date for which data is reported or requested.

Estimated Daily TrafficMetric

The estimated daily organic search traffic generated by the tracked keywords.

Estimated TrafficDimension

An estimated volume of organic traffic a website receives from search engines, often calculated based on keyword rankings and search volume.

KeywordDimension

The specific search term being tracked or analyzed.

Keyword GroupDimension

A user-defined category for organizing and grouping related keywords.

Local SearchesDimension

The number of searches for a keyword within a specific local geographic area.

PageDimension

The search engine results page (SERP) number where a ranking was found.

PositionMetric

The ranking position of a website or URL in the search engine results.

ProjectDimension

The name of the project or website being tracked in Advanced Web Ranking.

Search EngineDimension

The search engine (e.g., Google, Bing) for which data is collected.

SnippetDimension

A short extract of text shown by a search engine in response to a query.

TypeDimension

This field specifies the type of SEO data report to be generated and collected from the Advanced Web Ranking API. Examples include ranking data, top sites reports, Google Search Console data, or visibility reports.

URLDimension

The Uniform Resource Locator (web address) of a page found in search results.

WebsiteDimension

The domain or website associated with the tracked project.