Bol.: Most-used fields
The table below gives information about most-used fields that you can import from Bol.. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
acosMetric
Advertising Cost of Sales (ACoS), representing advertising spend as a percentage of sales generated from advertising.
adGroupIdMetric
A unique identifier for an ad group within a campaign.
averageWinningBidMetric
The average bid amount that resulted in a won auction for an ad, keyword, or target.
bidding.automaticBidDesiredAcosPercentageMetric
The desired ACoS (Advertising Cost of Sales) percentage set for automatic bidding strategies. This indicates the target advertising spend as a percentage of generated sales.
bidding.defaultBidMetric
The default bid amount set for an ad group or keyword, used when no specific bid is provided.
bidding.strategyDimension
The strategy chosen for advertising campaigns, such as automatic or manual bidding, to optimize ad spend and achieve performance goals.
campaignIdMetric
A unique identifier for a campaign.
campaignNameDimension
The name of the campaign.
categoryIdMetric
A unique identifier for a product category.
categoryNameDimension
The name of the product category.
clicksMetric
The number of clicks an ad or campaign received.
conversionRateMetric
The percentage of clicks that resulted in a conversion.
conversionsMetric
The total number of conversions attributed to an ad or campaign.
countriesDimension
The country or countries where the ad campaign is active or targeted.
cpcMetric
Cost per click, the amount paid for each click on an ad.
ctrMetric
Click-through rate (CTR), the percentage of impressions that resulted in a click.
dailyBudgetMetric
The maximum amount of money allocated for spending on a campaign or ad group per day.
dateDimension
The specific date for which the performance metrics are reported.
defaultBidMetric
The default bid amount set for an ad group or keyword, used when no specific bid is provided.
eanMetric
The European Article Number, a unique identifier for a product.
endDateDimension
The end date of the reporting period or campaign duration.
exportDateDimension
The date when a report or data export was generated and made available, indicating the freshness and validity of the data within the report.
impressionsMetric
The total number of times an ad was displayed.
keywordMatchTypeDimension
The match type of the keyword (e.g., EXACT, PHRASE, BROAD).
keywordTextDimension
The actual text of the keyword.
nameDimension
The human-readable name or title of an entity, such as a campaign, ad group, product, or report.
roasMetric
Return on Advertising Spend (ROAS), representing the revenue generated for every unit of advertising cost.
salesMetric
The total sales amount generated from advertising.
searchTermDimension
The actual search query entered by a user that triggered an ad.
searchVolumeMetric
The estimated number of times a specific search term was queried.
spentMetric
The total amount of money spent on advertising.
startDateDimension
The start date of the reporting period or campaign duration.
stateDimension
The current status or state of an entity, such as an advertising campaign, ad group, offer, or an asynchronous report generation process.
subcategoriesDimension
A hierarchical classification of products or listings, representing categories nested under a broader main category.
targetProductIdMetric
A unique identifier for a product that is specifically targeted by an ad campaign.
targetingTypeDimension
The method used to focus advertising efforts on a specific audience or product group, such as automatic targeting (AI-driven) or manual targeting (keyword-based).
totalBudgetMetric
The maximum total amount of money allocated for spending throughout the entire duration of a campaign.
urlDimension
The web address used for accessing a specific resource, such as a report download, product image, or an affiliate link.