Tobii: Most-used fields
The table below gives information about most-used fields that you can import from Tobii. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_technical_formatDimension
The technical format or type of the advertisement, e.g., display, video, interstitial.
dateDimension
The date when the attention data was collected or the impression occurred.
demographics.ageMetric
The age of the participant viewing the content.
demographics.areaDimension
The geographical area or region of the participant.
demographics.country_codeDimension
The country code of the participant's location.
demographics.date_of_birthDimension
The date of birth of the participant.
demographics.genderDimension
The gender of the participant.
eyetracker_enabledDimension
A boolean indicating whether eye-tracking functionality was enabled during the session.
first_event_atDimension
Timestamp indicating when the first event related to the impression or element occurred.
first_fixation_atDimension
Timestamp indicating when the participant's gaze first fixated on the element or impression. This is similar to 'Time until noticed' for an AOI.
first_pixel_inview_atDimension
Timestamp indicating when the element or impression first had at least one pixel visible on the screen.
fixation_countMetric
The total number of times a participant's gaze fixated on the element or impression.
heightMetric
The height of the tracked content element or advertisement, measured in pixels.
hostnameDimension
The hostname of the website or digital content being viewed by the panelist.
impression_idDimension
A unique identifier for a specific ad impression, representing a single instance of an ad being displayed to a user.
is_fixatedDimension
A boolean indicating whether the element or impression was fixated by the participant's gaze. This relates to the 'Seen by' metric for an AOI.
is_iab_inviewDimension
Indicates whether the ad impression was considered 'in-view' according to Interactive Advertising Bureau (IAB) viewability standards.
last_event_atDimension
Timestamp indicating when the last event related to the impression or element occurred.
last_fixation_atDimension
Timestamp indicating when the participant's gaze last fixated on the element or impression.
last_pixel_inview_atDimension
Timestamp indicating when the element or impression last had at least one pixel visible on the screen.
marketDimension
The specific geographic or demographic market segment targeted for data collection.
session_idDimension
A unique identifier for a participant's entire viewing session.
time_in_screenMetric
The total duration, in milliseconds, that the element or impression was visible on the screen.
total_fixation_duration_msMetric
The cumulative duration, in milliseconds, that a participant's gaze fixated on the element or impression. This is similar to 'Time viewed' for an AOI.
widthMetric
The width of the tracked content element or advertisement, measured in pixels.