Outbrain: Setup guide

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This guide explains how to collect data from Outbrain.

Introduction

For a list of the fields that you can collect from Outbrain, see Outbrain.

Limitations

Collecting data from Outbrain comes with the following limitations:

Performance reporting is limited to the last 3 years of data per request.

Prerequisites

Before you start collecting data from Outbrain, perform all of the following actions:

To create an authorization, you need to have access to the Outbrain API. To get the access, complete the Outbrain form and wait for your request to be approved.

Creating a datastream to collect data from Outbrain

The basics of creating a datastream to collect data from any data source are explained in our guide to Collecting data in Adverity. This guide contains information about the specific steps to create a datastream to fetch data from Outbrain.

Authorization: Allow Adverity to access Outbrain

If you choose Access using your credentials or Access using someone else’s credentials, in Set up or edit Marketers, you or the person granting access must choose one of the following options:
- Choose Grant access to all items, including those created in the future to give Adverity Marketers to access all existing items and all items created in the future.
- Choose Select specific items to which you want to grant access to only give Adverity Marketers to access the selected items. Adverity will not automatically have access to items created in the future. You will need to grant Adverity access to any items created in the future.
Warning
If you use your credentials to grant Adverity access to Outbrain, all the items available to you using your credentials will be visible in the Authorizations page to all Adverity users with permission to edit this authorization.
If someone else uses their credentials to grant Adverity access to Outbrain, the same applies to the items available using their credentials.
This is important to consider if you do not want all Adverity users with permission to edit the authorization to be able to see the details of the authorization items. For more information about user permissions, see Managing user permissions.

Configuration: Choose the data you want to collect from Outbrain

To choose what data to collect and customize the Outbrain datastream configuration, follow these steps:

(Optional) Rename your datastream.
In Report type, select the type of data to collect from Outbrain. The selected report type determines the additional fields to populate.
In Marketers and Campaigns, select the marketers and campaigns for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.
Select the Include archived checkbox to collect data on archived campaign data.
Select the Include conversion details checkbox to collect data on conversions.
Select the Campaign Optimization details checkbox to collect data on campaign optimization.
Select the Include video stats checkbox to collect video-related metrics.
In Breakdown and Geo breakdown, select how you want to group your data.

What’s next?

Apply Data Mapping to your collected data to harmonize data collected from different sources in Adverity.
Transform your data to meet your needs by creating and applying transformations to your datastream.
Load your data into a warehouse to continue working with your data in Adverity.
Load your data into an external destination of your choice.