Baidu Bulk Data: Most-used fields
The table below gives information about most-used fields that you can import from Baidu Bulk Data. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
account_idDimension
A unique identifier for the advertiser's account.
account_nameDimension
The name associated with the advertiser's account.
adgroupIdMetric
A unique identifier for an ad group, which contains a set of ads and keywords.
campaignIdDimension
A unique identifier for an advertising campaign, which is the highest organizational level for ads.
estimatedClickRateMetric
An estimated percentage of ad impressions that are expected to result in a click, based on historical data and other factors.
keywordDimension
Represents the keywords associated with advertising campaigns or search queries in Baidu. This data is part of the metadata fetched from the Baidu Bulk Data API, providing details on terms that drive traffic or conversions.
keywordIdDimension
A unique identifier for a specific keyword.
landPageExperienceMetric
A metric reflecting the quality and relevance of the landing page to which an ad directs users, impacting ad ranking and performance.
matchTypeDimension
Defines how closely a user's search query must match a keyword for the ad to be shown (e.g., exact, phrase, broad).
mobileDestinationUrlDimension
The specific URL that users on mobile devices are directed to after clicking an ad.
pauseDimension
Indicates whether an entity (e.g., campaign, ad group, ad) is currently paused and not actively running.
pcDestinationUrlDimension
The specific URL that users on desktop (PC) devices are directed to after clicking an ad.
phraseTypeMetric
Specifies the phrase match type for a keyword, meaning the user's query must include the keyword phrase in the specified order.
priceMetric
The current or set bid price for a keyword, ad group, or campaign.
qualityMetric
A quality score or rating for an ad, keyword, or landing page, influencing ad ranking and cost.
statusDimension
The current operational status of an entity (e.g., active, paused, deleted, under review).