Matomo: Most-used fields

The action performed by the user within an event, such as 'Play' or 'Click'.

The category to which an event belongs, such as 'Videos' or 'Music'.

The name of the event, providing more specific detail about the event, such as a video title.

The total number of actions (page views, outlinks, downloads) performed during a visit.

The average value associated with events that have a defined numeric value.

The average time, in seconds, it takes for a page to fully load in the user's browser.

The average time it takes for the Document Object Model (DOM) to be ready, indicating when the page structure is loaded.

The average time spent by the browser processing the Document Object Model (DOM) of a page.

The average time spent on network requests to fetch page resources.

The average time it takes for all resources on a page to fully load, including images and scripts.

The average time, in seconds, visitors spend viewing a specific page.

The average time taken by the server to respond to page requests.

The average time spent transferring data for a page.

The number of visits that bounced (viewed only one page) on the website.

The percentage of total bounced visits that this row represents, indicating the proportion of single-page visits relative to the total bounced visits in the report.

The percentage of visits that leave the website after viewing only one page.

The name and version of the web browser used by the visitor.

A short code representing the web browser used by the visitor.

The family of the web browser used by the visitor (e.g., Chromium, Gecko).

A description of the browser family used by the visitor.

The URL to an icon representing the web browser used by the visitor.

The specific name of the web browser used by the visitor.

The version number of the web browser used by the visitor.

The specific content of an ad or link within a marketing campaign.

The group to which a marketing campaign belongs, used for organizing and analyzing related campaigns.

A unique identifier for a marketing campaign.

The keyword associated with a marketing campaign.

The marketing medium used for the campaign, such as 'email' or 'cpc'.

The name of the marketing campaign that referred a visitor.

The placement of the marketing campaign, such as an ad position or specific section.

The source of the marketing campaign, such as 'google' or 'newsletter'.

The category assigned to an event or content being tracked (e.g., 'Videos', 'Buttons').

The city from which the visitor accessed the website, based on their IP address.

The city from which the visitor accessed the website.

The type of interaction a user had with specific content (e.g., 'click', 'play', 'view').

The descriptive name or title of the content being tracked.

A specific piece or segment of content that was interacted with.

The target or destination associated with a content interaction, often a URL.

The continent from which the visitor accessed the website, based on their IP address.

A short code representing the continent from which the visitor accessed the website.

Indicates whether a visit resulted in a goal conversion.

The country from which the visitor accessed the website, based on their IP address.

A two-letter code representing the country from which the visitor accessed the website.

The URL to an image of the flag of the visitor's country.

The country from which the visitor accessed the website.

This field represents a unique identifier for a specific crash event recorded within Matomo's Crash Analytics module. It can be used to retrieve detailed information about the crash or manage its status (e.g., ignore/unignore).

A unique identifier for a specific crash event recorded on the website.

The type or category of a crash that occurred, available in crash analytics reports.

The total number of crashes recorded on the website.

User-defined key-value pairs that can be associated with visits or actions for custom data tracking.

The specific date or date range for which the data is being reported or analyzed. Matomo uses YYYY-MM-DD format or magic keywords like today, yesterday, lastWeek, lastMonth, lastYear.

The date and time when a previously disappeared crash reappeared on the website.

The date and time when a specific crash was last observed on the website.

The number of days that have passed since the visitor's very first visit to the website.

The number of days that have passed since the visitor's last e-commerce order.

The number of days that have passed since the visitor's last visit to the website.

The brand of the device (e.g., Apple, Samsung) used by the visitor.

The specific model of the device (e.g., iPhone 15, Galaxy S23) used by the visitor.

The type of device used by the visitor (e.g., Desktop, Mobile, Tablet).

The URL to an icon representing the type of device used by the visitor.

Represents a custom dimension value. Matomo allows defining custom dimensions to track specific data points relevant to your website or business, beyond the standard metrics. These can be configured with different scopes (e.g., visit or action).

A custom dimension field used for tracking user-defined data beyond standard metrics.

A custom dimension field used for tracking user-defined data beyond standard metrics.

A custom dimension field used for tracking user-defined data beyond standard metrics.

The number of visits that started on this page and bounced (viewed only one page).

The number of page views for visits that started on this page.

The number of unique visitors whose visit started on this page.

The number of visits that started on this page.

The total time, in seconds, spent by visits that started on this page.

The action performed by the user within an event, such as 'Play' or 'Click'.

The category to which an event belongs, such as 'Videos' or 'Music'.

The name of the event, providing more specific detail about the event, such as a video title.

A numerical value assigned to an event, often used for tracking monetary value or points.

A list or count of events that occurred during a session.

The number of unique visitors whose visit ended on this page.

The number of visits that finished on this page.

The percentage of visits that exited the website from this page without viewing any other pages.

Information related to A/B tests or other experiments a visitor was part of.

A collection of form fields and their associated analytics data.

The Unix timestamp of the first action performed during a visit.

The number of conversions related to form submissions.

A unique identifier for a specific form on the website.

The name of a specific form on the website, used for identification in form analytics reports.

The status of a form, such as active, paused, or archived.

A flag indicating whether media (like videos) was viewed in fullscreen mode during a user's visit.

The number of pages a visitor viewed during a visit before achieving a specific goal conversion. This metric provides insight into the user journey and engagement leading up to a desired action.

The total number of times a specific goal has been achieved or converted.

The number of goal conversions attributed using a specific multi-channel attribution model. This indicates which channels or touchpoints contributed to the conversions.

The total number of goal conversions that occurred within visits where a specific page was the entry point.

The rate at which visits, where a specific page was the entry point, resulted in a goal conversion.

The rate at which views of a specific page led to a goal conversion.

This field represents the total count of unique conversions for a specific goal. It helps to understand how many distinct times a defined objective was met.

The number of unique visits during which at least one goal conversion occurred.

The total monetary value generated from all goal conversions.

The total revenue generated from goal conversions, calculated using a specific multi-channel attribution model. This helps in understanding the revenue contribution of different marketing channels.

The total revenue generated from goal conversions that occurred within visits where a specific page was the entry point.

The average revenue generated per visit where a specific page was the entry point and a goal conversion occurred.

A list or count of all goal conversions that occurred during a visit.

A unique identifier for a conversion goal.

The name of the conversion goal configured in Matomo.

A unique integer identifier for the website being tracked in Matomo.

A unique identifier for a specific visitor session.

The unique identifier for a specific goal within Matomo.

A unique identifier for a specific page view within a visit.

A unique integer identifier for the website being tracked in Matomo.

An identifier used to request a sub-table of a given report row, providing more detailed breakdown of data.

Detailed information about items in an e-commerce order or abandoned cart, such as SKU, name, and quantity.

A list or count of items involved in an e-commerce transaction.

A generic label for a row in a report, often representing a dimension value such as a page title or campaign name.

The language setting of the visitor's browser or operating system.

A two-letter code representing the language setting of the visitor's browser or operating system.

The date and time of the last action performed during a visit.

The Unix timestamp of the last action performed during a visit.

The latitude coordinate of the visitor's geographic location.

The geographical latitude of the visitor's location.

The geographical location (city, region, country) of the visitor.

The URL of a logo associated with a specific entity in a report, such as a search engine or a social media platform.

The longitude coordinate of the visitor's geographic location.

The geographical longitude of the visitor's location.

The maximum number of actions (page views, outlinks, downloads) performed within a single visit.

The maximum value associated with events that have a defined numeric value.

The maximum time it took for the Document Object Model (DOM) to be ready on a page.

The maximum time spent by the browser processing the Document Object Model (DOM) of a page.

The maximum time spent on network requests to fetch page resources.

The maximum time it took for all resources on a page to fully load.

The maximum time taken by the server to respond to a page request.

The maximum time spent transferring data for a page.

The total duration of a media item (video or audio) in seconds.

Tracks the progress of a user's interaction with a media item, such as a video or audio file. This can be derived from metrics like the total time watched or the percentage of content consumed.

The title of the media item (video or audio) being consumed by the visitor.

The type of media being consumed, such as 'video' or 'audio'.

The error message associated with a crash event.

The minimum value associated with events that have a defined numeric value.

The minimum time it took for the Document Object Model (DOM) to be ready on a page.

The minimum time spent by the browser processing the Document Object Model (DOM) of a page.

The minimum time spent on network requests to fetch page resources.

The minimum time it took for all resources on a page to fully load.

The minimum time taken by the server to respond to a page request.

The minimum time spent transferring data for a page.

The total number of actions (page views, outlinks, downloads) performed by visitors on the website.

The percentage of the report's total actions (including page views, internal site searches, outlinks, and downloads) that this specific row or segment represents.

The total number of goal conversions across all goals.

The percentage of the report's total goal conversions that this specific row or segment represents.

The total number of custom events tracked.

The number of custom events that had a numeric value assigned to them.

The total number of times a page or resource was viewed or accessed.

The number of page views that occurred after a site search was performed.

The number of page views for which the DOM completion time was recorded.

The number of page views for which the DOM processing time was recorded.

The number of page views for which the network time was recorded.

The number of page views for which the full page load time was recorded.

The number of page views for which the server response time was recorded.

The number of page views for which the data transfer time was recorded.

The total number of unique visitors to the website.

The number of unique active users, identified by their User ID. This metric is zero if User ID tracking is not enabled.

The total number of visits to the website. A new visit is recorded after 30 minutes of user inactivity.

The total number of visits during which at least one goal conversion occurred.

The percentage of the report's total visits that resulted in at least one goal conversion, represented by this specific row or segment.

The percentage of the report's total visits that this specific row or segment represents.

The name and version of the operating system used by the visitor.

A short code representing the operating system used by the visitor.

The URL to an icon representing the operating system used by the visitor.

The specific name of the operating system used by the visitor.

The version number of the operating system used by the visitor.

A unique identifier for an e-commerce order.

A unique identifier for a specific page on the website.

The time, in seconds, it takes for a page to fully load in the user's browser.

The time, in milliseconds, it takes for a page to fully load in the user's browser.

The title of the page as it appears in the browser's title bar or tab.

The sequential position of a page view within a visitor's session.

The name of the media player used to consume video or audio content.

A list of browser plugins detected for the visitor.

The URLs to icons representing the browser plugins detected for the visitor.

The classification of the referrer that led a visitor to the website, such as 'Direct Entry', 'Search Engines', 'Websites', or 'Social Networks'.

The search keyword used by the visitor to find the website through a search engine.

The ranking or position of the keyword that a user searched for on a search engine, which then led them to the website. This field provides insight into search engine performance for specific keywords.

The name of the referrer, such as a search engine name, website name, or social network name.

The URL to an icon representing the search engine that referred the visitor.

The URL of the search engine that referred the visitor.

The URL to an icon representing the social network that referred the visitor.

The URL of the social network that referred the visitor.

The type of referrer that directed the visitor to the website, such as 'Search Engine', 'Website', or 'Social Network'.

The descriptive name of the referrer type, such as 'Direct Entry' or 'Websites'.

The full URL of the website that referred the visitor.

The type of referrer that directed the visitor to the website, such as 'Search Engine', 'Website', or 'Social Network'.

The geographical region or state from which the visitor accessed the website.

A short code representing the geographical region or state from which the visitor accessed the website.

The region, state, or province from which the visitor accessed the website.

The screen resolution of the device used by the visitor.

The Uniform Resource Identifier (URI) of the file or resource where an error or crash occurred.

The total revenue generated from goal conversions. In an e-commerce context, it is the total revenue from product sales, excluding tax, shipping, and discounts.

The total discount amount applied to an e-commerce order.

The total shipping cost for an e-commerce order.

The subtotal revenue of an e-commerce order before tax, shipping, and discounts.

The total tax amount applied to an e-commerce order.

The percentage of the report's total revenue from goal conversions or product sales that this specific row or segment represents.

The total number of searches performed on the website's internal search engine.

The number of seconds that have passed since the visitor's very first visit to the website.

The number of seconds that have passed since the visitor's last e-commerce order.

The number of seconds that have passed since the visitor's last visit to the website.

A custom segment applied to filter reports, allowing analysis of specific subsets of visitor data.

The date and time recorded by the server when a visit or action occurred. This timestamp is fundamental for chronological analysis of user activities on the website.

A human-readable format of the server date.

A human-readable format of the server date of the visitor's first action.

A human-readable format of the server time.

A human-readable format of the server time of the visitor's first action.

The Unix timestamp of when the data was recorded on the server.

A URL to a recording of a user session, providing visual replay of user interactions.

The currency used for the website's e-commerce transactions.

The symbol for the currency used for the website's e-commerce transactions.

The name of the website being tracked.

The category applied to a site search, if categorized.

The number of times a specific site search keyword or category was searched.

The keyword entered by a user into the website's internal search engine.

Indicates whether a form has been submitted.

The total sum of values across all custom events that had a numeric value.

The total time, in seconds, visitors spent on a specific page.

The total duration, in seconds, of all visits to the website.

The time, in seconds, a user hesitated (waited) before interacting with a form field.

The total time, in seconds, a visitor spent on a particular page or during a specific action.

A human-readable format of the time spent on a page or during a visit.

The time, in seconds, taken by a user to make their first submission on a form.

The duration, in seconds, from when a media item loaded until the user initiated its playback.

The Unix timestamp of when the event or action occurred.

The title of the page or content viewed by the visitor.

The total number of e-commerce carts that were abandoned.

The total number of items left in abandoned e-commerce carts.

The potential revenue lost from abandoned e-commerce carts.

The total number of e-commerce conversions (orders).

The total number of items purchased in e-commerce orders.

The total revenue generated from all e-commerce activities on the website.

The full Uniform Resource Locator (URL) of the page or resource.

A unique identifier assigned to a specific user, enabling tracking across sessions and devices.

Indicates whether a visitor's session successfully achieved a defined goal or conversion.

Indicates whether a visitor's session resulted in a conversion of at least one defined goal. This reflects if the visit achieved a desired action, such as a purchase or signup.

The total number of times a specific user has visited the website.

The total duration, in seconds, of a user's visit to the website, from their first action to their last action.

The formatted, human-readable representation of the total length of a visitor's session on the website (e.g., "1 minute 30 seconds" instead of 90 seconds).

The e-commerce status of a visit, indicating if the session involved e-commerce activities such as product views or purchases.

Represents the e-commerce status of a visit, such as whether an order was placed, a cart was updated, or an abandoned cart occurred. This field provides a quick visual cue for the outcome of e-commerce related interactions during a visit.

The IP address of the visitor during their session.

The hour of the visit, adjusted to the visitor's local time zone.

The exact time of the visit, adjusted to the visitor's local time zone.

The hour of the visit, based on the server's time zone.

A unique identifier assigned to a specific visitor for tracking their activity across sessions.

The classification of the visitor, such as 'new visitor' or 'returning visitor'.

An icon or indicator representing the type of visitor (e.g., new visitor or returning visitor).

The total duration, in seconds, that a user has actively watched or listened to media content on the website.

The name of the website being tracked.

A unique integer identifier for the website being tracked in Matomo.