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Daisycon: Most-used fields

The table below gives information about most-used fields that you can import from Daisycon. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
ad_idDimension

Unique identifier for an advertisement or creative used in a campaign. It is used to filter clicks or transactions related to a specific ad.

advertiser_idDimension

Unique identifier for the advertiser associated with a program or transaction.

advertiser_nameDimension

The name of the advertiser associated with the campaign or program. This identifies the brand or company for whom the affiliate marketing activities are performed.

affiliatemarketing_idDimension

Unique identifier for the affiliate marketing campaign.

click_intervalDimension

This field represents the time interval over which click data is measured and reported. Data can be aggregated by various time dimensions such as date or hour.

click_leadMetric

The number of clicks that have resulted in a lead. This metric helps in evaluating the effectiveness of campaigns in generating potential customer interest.

clickout_amountMetric

The total monetary amount generated from click-out events.

clickout_rawMetric

The raw, unfiltered count of all click-out events.

clickout_uniqueMetric

The count of unique click-out events, representing individual users who clicked out.

cpc_amountMetric

The total monetary amount generated from Cost Per Click (CPC) events.

cpc_rawMetric

The raw, unfiltered count of all Cost Per Click (CPC) events.

cpc_uniqueMetric

The count of unique Cost Per Click (CPC) events, representing individual users.

currency_codeDimension

The ISO 4217 currency code used for monetary amounts (e.g., EUR, USD).

dateDimension

The date of an event, such as a click, transaction, or news item.

date_clickDimension

The date and time when a click occurred, leading to a transaction. This field is used to track the timing of user interactions with affiliate links.

date_transactionDimension

The date when a transaction occurred.

device_browserDimension

The web browser used by the device associated with the transaction.

device_modelDimension

The model of the device used for the transaction.

device_platformDimension

The operating system or platform of the device used for the transaction.

device_typeDimension

The type of device used for the transaction (e.g., desktop, mobile, tablet).

disapproved_reasonDimension

The reason provided by the advertiser for disapproving a transaction. This field indicates why a transaction was rejected during the validation process, providing transparency for both advertisers and publishers.

ecpcMetric

This field represents the effective Cost Per Click (eCPC), which indicates the average cost incurred for each click in advertising campaigns. It is available within statistics reports.

end_dateDimension

The end date for a reporting period or the validity end date for an item.

ipDimension

The IP address associated with a click or transaction, often anonymized or hashed for privacy.

ip_country_nameDimension

The country name derived from the IP address associated with a click or transaction.

media_idDimension

Unique identifier for the media (e.g., website, app) where the ad was displayed or the click originated.

media_nameDimension

The name of the media channel or property.

modified_dateDimension

The date and time when the record was last modified.

program_commissionMetric

The commission earned from a program for a specific transaction.

program_descriptionDimension

A detailed description of the affiliate program, providing information about its goals, offerings, and terms for consumers. This field is available through the advertisers API.

program_idDimension

Unique identifier for the affiliate program.

program_nameDimension

The name of the affiliate program.

publisher_commissionMetric

The commission earned by the publisher for a specific transaction.

publisher_descriptionDimension

A descriptive text providing details about the publisher.

publisher_nameDimension

The name of the publisher.

referer_clickDimension

The referring URL from which a click originated.

revenueMetric

The total revenue generated from a transaction or group of transactions.

start_dateDimension

The start date for a reporting period or the validity start date for an item.

statusDimension

The current status of a transaction, media, or other record (e.g., approved, disapproved, open, active).

transaction_amountMetric

The total monetary value of a transaction, encompassing all parts.

transaction_approvedMetric

The count of transactions that have been approved.

transaction_approved_amountMetric

The total monetary amount of approved transactions.

transaction_approved_partsMetric

The number of approved parts within a transaction. Transactions can be composed of multiple parts (e.g., individual products in an order).

transaction_disapprovedMetric

The count of transactions that have been disapproved.

transaction_disapproved_amountMetric

The total monetary amount of disapproved transactions.

transaction_disapproved_partsMetric

The number of disapproved parts within a transaction.

transaction_idDimension

A unique identifier for a specific transaction. This ID is used to track individual sales or conversions generated through affiliate marketing efforts.

transaction_open_partsMetric

The number of open parts within a transaction, awaiting approval or disapproval.

transaction_partsMetric

The total number of parts associated with a transaction. (Not directly found, but inferred from other 'transaction_parts' fields).

transaction_revenueMetric

The total revenue generated specifically from transactions.

used_compensationcodeDimension

The compensation or promotion code used in a transaction.