TikTok MMM: Most-used fields
The table below gives information about most-used fields that you can import from TikTok MMM. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
2_sec_video_viewsMetric
The number of times a video ad was viewed for at least 2 seconds.
aco_typeDimension
Represents the type of Ad Creative Optimization (ACO) used for the ad.
ad_group_idDimension
The unique identifier for the ad group.
ad_group_nameDimension
The name of the ad group.
ad_idDimension
The unique identifier for the specific ad.
ad_id_nameDimension
The name of the specific ad.
ad_product_positionDimension
Indicates the position or placement of the ad product.
advertiser_currency_code_costMetric
The cost of the ad in the advertiser's local currency.
advertiser_idDimension
The unique identifier for the advertiser account.
advertiser_nameDimension
The name of the advertiser account.
advertising_objectiveDimension
The primary goal or objective set for the advertising campaign, such as Traffic, Video views, Lead Generation, or Sales.
aeo_typeDimension
Refers to the type of Ad Event Optimization (AEO) applied to the ad.
brandDimension
The brand associated with the advertising campaign.
campaign_categoryDimension
The categorized type or theme of the advertising campaign.
campaign_idDimension
The unique identifier for the advertising campaign.
campaign_nameDimension
The name of the advertising campaign.
clicksMetric
The total number of clicks on the ad.
country_codeDimension
The ISO 3166-1 alpha-2 country code where the advertising campaign was targeted or displayed.
country_nameDimension
The name of the country where the advertising campaign was targeted or displayed.
currency_codeDimension
The currency code used for reporting financial metrics.
custom_audienceDimension
The name or identifier of the custom audience targeted by the ad campaign.
customer_nameDimension
The name of the customer or advertiser associated with the data.
dateDimension
The specific date for which the aggregated data is reported.
dma_idDimension
The unique identifier for the Designated Market Area (DMA), primarily for US-based targeting.
dma_nameDimension
The name of the Designated Market Area (DMA).
dpa_local_audienceDimension
Indicates whether the audience targeted for Dynamic Product Ads (DPA) is local.
impression_typeDimension
The category of impressions, such as paid or earned.
impressionsMetric
The total number of times the ad was displayed.
is_sparkDimension
A boolean indicator specifying if the ad is a Spark Ad.
lookalike_audienceDimension
The name or identifier of the lookalike audience targeted by the ad campaign.
pricing_typeDimension
The pricing model or type used for the ad campaign.
sub_brandDimension
The sub-brand associated with the advertising content.
targeted_audience_ageDimension
The age demographic targeted by the advertising campaign.
targeted_audience_genderDimension
The gender demographic targeted by the advertising campaign.
targeted_audience_interestDimension
The specific interests targeted for the audience of the advertising campaign.
targeted_audience_languageDimension
The language(s) targeted for the audience of the advertising campaign.
targeted_audience_platform_typeDimension
The platform type where the audience was targeted (e.g., TikTok, Pangle).
targeted_audience_provincesDimension
Specifies the provinces where the advertising campaigns are targeted. This field defines the geographic regions used to filter or segment the audience for which Media Mix Modeling data is collected.
usd_costMetric
The cost of the ad campaign in United States Dollars (USD).
video_viewsMetric
The total number of times the video ad was viewed.
video_views_100percentMetric
The number of times the video ad was viewed to 100% completion.