Adjust Report Service: Most-used fields
The table below gives information about most-used fields that you can import from Adjust Report Service. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_account_idDimension
The unique identifier for the advertising account.
ad_impressionsMetric
The total number of ad impressions served to end-users.
ad_impressions_d0Metric
The number of ad impressions recorded on Day 0.
ad_impressions_total_d0Metric
The total number of ad impressions recorded on Day 0.
ad_impressions_total_in_cohort_d0Metric
The total number of ad impressions for users within the Day 0 cohort.
ad_revenueMetric
The revenue generated from serving in-app advertisements.
ad_revenue_d0Metric
The revenue generated from ads on Day 0 after user install.
ad_revenue_to_costMetric
The ratio of ad revenue to advertising cost.
ad_rpmMetric
Ad Revenue per Mille (thousand) Impressions, calculated as ad revenue per one thousand ad impressions.
add to cart_eventsMetric
The total number of 'add to cart' events.
add to wishlist_eventsMetric
The total number of 'add to wishlist' events.
add_to_cart_eventsMetric
The total number of 'add to cart' events.
adgroupDimension
The name and ID of the ad group, representing link sub-level 2 in Adjust's attribution hierarchy.
adgroup_id_networkDimension
The identifier of the ad group as provided by the advertising network.
adgroup_networkDimension
The name of the ad group as provided by the advertising network.
adgroup_tokenDimension
The ID of the adgroup from the network.
adjust_costMetric
The amount of money spent on ads, calculated using Adjust's ad spend on engagement method.
all_revenueMetric
The total revenue generated by an app from all sources, including ad revenue and in-app revenue.
all_revenue_d0Metric
Cumulative revenue generated by users on Day 0 after install.
all_revenue_d1Metric
Cumulative revenue generated by users on Day 1 after install.
all_revenue_d10Metric
Cumulative revenue generated by users on Day 10 after install.
all_revenue_d11Metric
Cumulative revenue generated by users on Day 11 after install.
all_revenue_d12Metric
Cumulative revenue generated by users on Day 12 after install.
all_revenue_d13Metric
Cumulative revenue generated by users on Day 13 after install.
all_revenue_d14Metric
Cumulative revenue generated by users on Day 14 after install.
all_revenue_d15Metric
Cumulative revenue generated by users on Day 15 after install.
all_revenue_d16Metric
Cumulative revenue generated by users on Day 16 after install.
all_revenue_d17Metric
Cumulative revenue generated by users on Day 17 after install.
all_revenue_d18Metric
Cumulative revenue generated by users on Day 18 after install.
all_revenue_d19Metric
Cumulative revenue generated by users on Day 19 after install.
all_revenue_d2Metric
Cumulative revenue generated by users on Day 2 after install.
all_revenue_d20Metric
Cumulative revenue generated by users on Day 20 after install.
all_revenue_d21Metric
Cumulative revenue generated by users on Day 21 after install.
all_revenue_d22Metric
Cumulative revenue generated by users on Day 22 after install.
all_revenue_d23Metric
Cumulative revenue generated by users on Day 23 after install.
all_revenue_d24Metric
Cumulative revenue generated by users on Day 24 after install.
all_revenue_d25Metric
Cumulative revenue generated by users on Day 25 after install.
all_revenue_d26Metric
Cumulative revenue generated by users on Day 26 after install.
all_revenue_d27Metric
Cumulative revenue generated by users on Day 27 after install.
all_revenue_d28Metric
Cumulative revenue generated by users on Day 28 after install.
all_revenue_d29Metric
Cumulative revenue generated by users on Day 29 after install.
all_revenue_d3Metric
Cumulative revenue generated by users on Day 3 after install.
all_revenue_d30Metric
Cumulative revenue generated by users on Day 30 after install.
all_revenue_d31Metric
Cumulative revenue generated by users on Day 31 after install.
all_revenue_d4Metric
Cumulative revenue generated by users on Day 4 after install.
all_revenue_d45Metric
Cumulative revenue generated by users on Day 45 after install.
all_revenue_d5Metric
Cumulative revenue generated by users on Day 5 after install.
all_revenue_d6Metric
Cumulative revenue generated by users on Day 6 after install.
all_revenue_d7Metric
Cumulative revenue generated by users on Day 7 after install.
all_revenue_d75Metric
Cumulative revenue generated by users on Day 75 after install.
all_revenue_d8Metric
Cumulative revenue generated by users on Day 8 after install.
all_revenue_d9Metric
Cumulative revenue generated by users on Day 9 after install.
all_revenue_m0Metric
Cumulative revenue generated by users in Month 0 after install.
all_revenue_m1Metric
Cumulative revenue generated by users in Month 1 after install.
all_revenue_m10Metric
Cumulative revenue generated by users in Month 10 after install.
all_revenue_m11Metric
Cumulative revenue generated by users in Month 11 after install.
all_revenue_m12Metric
Cumulative revenue generated by users in Month 12 after install.
all_revenue_m13Metric
Cumulative revenue generated by users in Month 13 after install.
all_revenue_m14Metric
Cumulative revenue generated by users in Month 14 after install.
all_revenue_m15Metric
Cumulative revenue generated by users in Month 15 after install.
all_revenue_m16Metric
Cumulative revenue generated by users in Month 16 after install.
all_revenue_m17Metric
Cumulative revenue generated by users in Month 17 after install.
all_revenue_m18Metric
Cumulative revenue generated by users in Month 18 after install.
all_revenue_m19Metric
Cumulative revenue generated by users in Month 19 after install.
all_revenue_m2Metric
Cumulative revenue generated by users in Month 2 after install.
all_revenue_m20Metric
Cumulative revenue generated by users in Month 20 after install.
all_revenue_m21Metric
Cumulative revenue generated by users in Month 21 after install.
all_revenue_m22Metric
Cumulative revenue generated by users in Month 22 after install.
all_revenue_m23Metric
Cumulative revenue generated by users in Month 23 after install.
all_revenue_m24Metric
Cumulative revenue generated by users in Month 24 after install.
all_revenue_m25Metric
Cumulative revenue generated by users in Month 25 after install.
all_revenue_m26Metric
Cumulative revenue generated by users in Month 26 after install.
all_revenue_m27Metric
Cumulative revenue generated by users in Month 27 after install.
all_revenue_m28Metric
Cumulative revenue generated by users in Month 28 after install.
all_revenue_m29Metric
Cumulative revenue generated by users in Month 29 after install.
all_revenue_m3Metric
Cumulative revenue generated by users in Month 3 after install.
all_revenue_m30Metric
Cumulative revenue generated by users in Month 30 after install.
all_revenue_m31Metric
Cumulative revenue generated by users in Month 31 after install.
all_revenue_m32Metric
Cumulative revenue generated by users in Month 32 after install.
all_revenue_m33Metric
Cumulative revenue generated by users in Month 33 after install.
all_revenue_m34Metric
Cumulative revenue generated by users in Month 34 after install.
all_revenue_m35Metric
Cumulative revenue generated by users in Month 35 after install.
all_revenue_m36Metric
Cumulative revenue generated by users in Month 36 after install.
all_revenue_m4Metric
Cumulative revenue generated by users in Month 4 after install.
all_revenue_m5Metric
Cumulative revenue generated by users in Month 5 after install.
all_revenue_m6Metric
Cumulative revenue generated by users in Month 6 after install.
all_revenue_m7Metric
Cumulative revenue generated by users in Month 7 after install.
all_revenue_m8Metric
Cumulative revenue generated by users in Month 8 after install.
all_revenue_m9Metric
Cumulative revenue generated by users in Month 9 after install.
all_revenue_to_costMetric
The ratio of total revenue (all sources) to advertising cost.
all_revenue_total_m36Metric
The total cumulative revenue generated by a cohort over 36 months after install.
all_revenue_total_per_user_m36Metric
The average lifetime value (LTV) or average revenue per user over 36 months for a given cohort.
all_revenue_w0Metric
Cumulative revenue generated by users in Week 0 after install.
all_revenue_w1Metric
Cumulative revenue generated by users in Week 1 after install.
all_revenue_w10Metric
Cumulative revenue generated by users in Week 10 after install.
all_revenue_w11Metric
Cumulative revenue generated by users in Week 11 after install.
all_revenue_w12Metric
Cumulative revenue generated by users in Week 12 after install.
all_revenue_w2Metric
Cumulative revenue generated by users in Week 2 after install.
all_revenue_w3Metric
Cumulative revenue generated by users in Week 3 after install.
all_revenue_w4Metric
Cumulative revenue generated by users in Week 4 after install.
all_revenue_w5Metric
Cumulative revenue generated by users in Week 5 after install.
all_revenue_w6Metric
Cumulative revenue generated by users in Week 6 after install.
all_revenue_w7Metric
Cumulative revenue generated by users in Week 7 after install.
all_revenue_w8Metric
Cumulative revenue generated by users in Week 8 after install.
all_revenue_w9Metric
Cumulative revenue generated by users in Week 9 after install.
appDimension
The name of the application.
app_tokenDimension
The unique identifier for the application within the Adjust system.
app_versionDimension
The version of the mobile application. This field serves as a dimension to segment and analyze reported data.
arpdauMetric
Average Revenue Per Daily Active User (ARPDAU), calculated using all revenue sources.
arpdau_adMetric
Average Revenue Per Daily Active User (ARPDAU), calculated using only revenue from serving ads.
arpdau_iapMetric
Average Revenue Per Daily Active User (ARPDAU), calculated using in-app purchase revenue.
att_consent_rateMetric
The percentage of users who consented to the App Tracking Transparency (ATT) prompt.
att_status_authorizedMetric
The number of users who have granted authorized App Tracking Transparency (ATT) status.
att_status_deniedMetric
The number of users who have denied App Tracking Transparency (ATT) status.
att_status_non_determinedMetric
The number of users whose App Tracking Transparency (ATT) status is not determined.
att_status_restrictedMetric
The number of users whose App Tracking Transparency (ATT) status is restricted.
attribution_clicksMetric
The total number of clicks measured for campaigns, attributed by Adjust.
attribution_impressionsMetric
The total number of ad impressions measured for campaigns, attributed by Adjust.
attributions_totalMetric
The total count of all attributions, including both installs and reattributions.
base_sessionsMetric
The number of user sessions, excluding initial installs and reattributions.
begin checkout_eventsMetric
The total number of 'begin checkout' events.
campaignDimension
The campaign name, often including an ID, representing the first sub-level of a link.
campaign_id_networkDimension
The unique identifier for the campaign as provided by the advertising network.
campaign_networkDimension
The name of the campaign as reported by the advertising network.
campaign_tokenDimension
The unique identifier for the campaign within the Adjust system.
channelDimension
A combination of the partner name and the network.
checkout_eventsMetric
The total number of 'checkout' events.
click_conversion_rateMetric
The average number of clicks required for a user to install the app, expressed as a percentage.
click_conversion_rate_attributionMetric
The average number of clicks it takes for a user to install your app, based on Adjust's attribution.
click_conversion_rate_networkMetric
The average number of clicks it takes for a user to install your app, as reported by the advertising network.
click_costMetric
The total cost associated with clicks on advertising campaigns.
clicksMetric
The total number of clicks on advertising campaigns, either from the network or measured directly.
cohort_ad_revenueMetric
The cumulative ad revenue generated by a specific user cohort over a selected period.
cohort_all_revenueMetric
The total cumulative revenue (from all sources) generated by a specific user cohort over a selected period.
cohort_gross_profitMetric
The gross profit generated by a specific user cohort over time.
cohort_revenueMetric
The total cumulative in-app revenue generated by a specific user cohort over a selected period.
conversion_value_0Metric
Returns the count of valid SKAN postbacks where the conversion value is equal to 0 (install). A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria.
conversion_value_totalMetric
The sum of all conversion values reported by SKAdNetwork postbacks, where the count of each conversion value is multiplied by its value.
costMetric
The total amount of money spent on ads, which is the sum of click, impression, install, and event costs.
countryDimension
The name of the country where the user's device is located, such as United States of America.
country_codeDimension
The 2-character ISO 3166 code for the country, such as US.
creativeDimension
The creative name, often including an ID, representing the third sub-level of a link.
creative_id_networkDimension
The unique identifier for the creative as provided by the advertising network.
creative_networkDimension
The name of the creative asset as provided by the advertising network.
creative_tokenDimension
The unique identifier for the creative within the Adjust system.
ctrMetric
The Click-Through Rate (CTR), representing the percentage of clicks per impressions served.
currencyDimension
The currency used for conversion of money-related metrics in reports.
currency_codeDimension
The three-letter ISO 4217 currency code for the reported revenue values.
data_points_totalMetric
Represents the total count of all data points or events collected by Adjust within a specified reporting period. This metric provides an overall volume of tracked activities, such as installs, sessions, or custom in-app events.
data_points_total_restrictedMetric
Represents the total count of data points that have been subject to privacy restrictions, such as those due to GDPR or Limit Ad Tracking (LAT) settings. This includes data points where personal information is anonymized or not collected due to user privacy choices or regulations.
datapointsMetric
Represents individual records within a report, comprising a combination of dimensions (e.g., date, app, campaign) and metrics (e.g., installs, revenue, ad spend). These records provide granular data on mobile app performance as returned by the Adjust Report Service API.
datapoints_restrictedMetric
Refers to individual data records from a report that have been filtered or limited based on specific criteria, such as selected dimensions, metrics, or user access permissions. This field contains a subset of available data points.
dausMetric
The average number of unique daily active users (DAU) for the selected timeframe.
dayDimension
The specific day on which the data was recorded, used for time-based data aggregation and filtering.
deattributionsMetric
The total number of users who were deattributed from their original source to a reattribution source.
device_typeDimension
The type of device used by the user (e.g., phone, tablet, smart TV, bot).
ecommerce purchase_eventsMetric
The total number of 'ecommerce purchase' events.
ecommerce purchase_revenueMetric
The revenue generated from 'ecommerce purchase' events.
ecpcMetric
The Effective Cost Per Click (eCPC), calculated as ad spend divided by paid clicks.
ecpiMetric
The Effective Cost Per Install (eCPI) on paid installs.
ecpi_allMetric
The Effective Cost Per Install (eCPI) on all app installs.
ecpmMetric
The Effective Cost Per Mille (eCPM), representing the cost per one thousand ad impressions based on attribution.
event_costMetric
The total cost associated with specific in-app events.
eventsMetric
The total number of all triggered in-app events.
first_purchase_eventsMetric
The total number of 'first purchase' events.
first_purchase_revenueMetric
The revenue generated from 'first purchase' events.
first_reinstallsMetric
The number of first-time reinstalls within a given period.
first_uninstallsMetric
The number of first-time uninstalls within a given period.
gdpr_forgetsMetric
The total number of users who have exercised their GDPR right to be forgotten.
gross_profitMetric
The gross profit, calculated as total revenue minus ad spend.
impression_conversion_rateMetric
The Impression Conversion Rate (ICR), representing the percentage of app installs per ad impressions served.
impression_costMetric
The total cost associated with ad impressions.
impressionsMetric
The total number of ad impressions.
install_costMetric
The total cost associated with app installs.
install_d0_events_per_periodMetric
The count of install events occurring on Day 0 within the specified reporting period.
installsMetric
The total number of app installations.
installs_per_mileMetric
The number of installs per one thousand impressions (IPM).
invalid_payloadsMetric
The count of SKAdNetwork postbacks (install/reinstall) that were invalid after verification of the attribution signature.
kpi_clicksMetric
The total number of clicks measured for your campaigns.
lead_d0_events_cohortMetric
The count of 'lead' events for users belonging to the Day 0 cohort.
lead_d14_events_cohortMetric
The count of 'lead' events for users belonging to the Day 14 cohort.
lead_d1_events_cohortMetric
The count of 'lead' events for users belonging to the Day 1 cohort.
lead_d30_events_cohortMetric
The count of 'lead' events for users belonging to the Day 30 cohort.
lead_d3_events_cohortMetric
The count of 'lead' events for users belonging to the Day 3 cohort.
lead_d7_events_cohortMetric
The count of 'lead' events for users belonging to the Day 7 cohort.
lead_eventsMetric
The total count of 'lead' events recorded.
lead_events_estMetric
The estimated count of 'lead' events, often aggregated for privacy-preserving reporting like SKAdNetwork.
lead_events_maxMetric
The maximum possible count of 'lead' events, often provided in ranges for privacy-preserving reporting like SKAdNetwork.
lead_events_minMetric
The minimum possible count of 'lead' events, often provided in ranges for privacy-preserving reporting like SKAdNetwork.
lead_m0_events_cohortMetric
The count of 'lead' events for users belonging to the Month 0 cohort.
lead_m1_events_cohortMetric
The count of 'lead' events for users belonging to the Month 1 cohort.
lead_m2_events_cohortMetric
The count of 'lead' events for users belonging to the Month 2 cohort.
limit_ad_tracking_install_rateMetric
The rate of installs from devices with Limit Ad Tracking (LAT) enabled, as a percentage of total installs.
limit_ad_tracking_installsMetric
The total number of app installs from devices where Limit Ad Tracking (LAT) is enabled.
limit_ad_tracking_reattribution_rateMetric
The rate of reattributions from devices with Limit Ad Tracking (LAT) enabled, as a percentage of total reattributions.
limit_ad_tracking_reattributionsMetric
The total number of reattributions from devices where Limit Ad Tracking (LAT) is enabled.
login_d0_events_per_periodMetric
The count of login events occurring on Day 0 within the specified reporting period.
login_eventsMetric
The total count of login events recorded.
mausMetric
The average number of unique monthly active users (MAU) for the selected timeframe.
maus_restrictedMetric
The average number of unique monthly active users (MAUs) whose data is subject to privacy restrictions.
monthDimension
The calendar month in YYYY-MM format, such as 2021-05.
networkDimension
The name of the advertising network from which traffic originated.
network_ad_spend_skanMetric
The total ad spend for SKAdNetwork campaigns, as reported by the advertising network API.
network_clicksMetric
The total number of clicks reported by the advertising network.
network_costMetric
The total ad spend data retrieved from the advertising network API.
network_cost_diffMetric
The absolute difference in ad spend between Adjust's attribution and the advertising network's reported data.
network_ctrMetric
The Click-Through Rate (CTR) as reported by the advertising network.
network_ecpcMetric
The Effective Cost Per Click (eCPC) as reported by the advertising network API.
network_ecpiMetric
The Effective Cost Per Install (eCPI) as reported by the advertising network API.
network_ecpmMetric
The Effective Cost Per Mille (eCPM) as reported by the advertising network API.
network_impressionsMetric
The total number of ad impressions reported by the advertising network.
network_installsMetric
The total number of app installs reported by the advertising network.
network_installs_diffMetric
The absolute difference in app installs between the advertising network's reported data and Adjust's attribution.
network_installs_diff_signedMetric
The signed difference in app installs between the advertising network's reported data and Adjust's attribution.
network_installs_skanMetric
The number of installs attributed via SKAdNetwork, as reported by ad networks to Adjust.
network_tokenDimension
The unique identifier for the advertising network within the Adjust system.
non_organic_installsMetric
The number of app installs not attributed to an organic source.
organic_install_rateMetric
The percentage of app installs that are attributed to organic sources (e.g., direct downloads, app store search) rather than paid campaigns.
organic_installsMetric
The number of app installs attributed to an organic source.
os_nameDimension
The name of the operating system on which the app is running (e.g., iOS, Android).
paid_clicksMetric
The number of clicks that have associated cost data.
paid_impressionsMetric
The number of impressions that have associated ad spend data.
paid_installsMetric
The number of installs for which associated ad spend data is available.
partnerDimension
The unique slug identifier for the partner.
partner_idDimension
The unique identifier for the partner in the Adjust system.
partner_nameDimension
The name of the partner in the Adjust system.
platformDimension
The type of device platform, such as mobile app or web.
product_list_eventsMetric
The total number of 'product list' events.
purchase_eventsMetric
The total count of purchase events recorded.
purchase_events_estMetric
The estimated number of 'purchase' events calculated from SKAdNetwork postbacks.
purchase_events_maxMetric
The maximum number of 'purchase' events calculated from SKAdNetwork postbacks.
purchase_events_minMetric
The minimum number of 'purchase' events calculated from SKAdNetwork postbacks.
purchase_revenueMetric
The total revenue generated from in-app purchases.
purchase_revenue_estMetric
The estimated revenue from SKAdNetwork postbacks based on the 'purchase' event.
purchase_revenue_maxMetric
The maximum revenue from SKAdNetwork postbacks based on the 'purchase' event.
purchase_revenue_minMetric
The minimum revenue from SKAdNetwork postbacks based on the 'purchase' event.
reattribution_reinstallsMetric
The total number of reinstalls that also resulted in a reattribution event.
reattributionsMetric
The total number of times existing users were re-attributed to a new source.
redownload_deinstallsMetric
The count of deinstalls associated with redownload installs, reported on the attribution source(s) active before the redownload attribution took place.
redownload_installsMetric
The count of redownload installs reported on the new attribution source, which are also included in the main 'Installs' metric.
regionDimension
The geographical business region where the user is located (e.g., APAC).
register_d0_conversions_per_periodMetric
The count of 'register' conversions occurring on Day 0 within the specified reporting period.
register_d0_events_per_periodMetric
The count of 'register' events occurring on Day 0 within the specified reporting period.
register_eventsMetric
The total count of 'register' events recorded.
registration_d0_events_cohortMetric
The count of 'registration' events for users belonging to the Day 0 cohort.
registration_d0_events_per_periodMetric
The count of 'registration' events occurring on Day 0 within the specified reporting period.
registration_eventsMetric
The total count of 'registration' events recorded.
registration_m0_events_cohortMetric
The count of 'registration' events for users belonging to the Month 0 cohort.
reinstallsMetric
The total number of times an app was reinstalled by a user.
rejected_clicksMetric
The number of clicks identified and rejected as fraudulent.
rejected_clicks_engagement_spamMetric
The number of clicks identified and rejected as engagement spam by Adjust's fraud prevention mechanisms.
rejected_impressionsMetric
The number of impressions identified and rejected as fraudulent.
rejected_impressions_engagement_spamMetric
The number of ad impressions identified and rejected as engagement spam by Adjust's fraud prevention mechanisms.
rejected_install_anon_ip_rateMetric
The rate of rejected installs due to anonymous IP addresses, as a percentage of total installs and rejected installs.
rejected_install_click_injection_rateMetric
The rate of rejected installs due to click injection, as a percentage of total installs and rejected installs.
rejected_install_distribution_outlier_rateMetric
The rate of rejected installs due to distribution outliers, as a percentage of total installs and rejected installs.
rejected_install_fraud_rateMetric
The rate at which app installs are identified and rejected as fraudulent by Adjust's fraud prevention mechanisms.
rejected_install_invalid_signature_rateMetric
The rate of rejected installs due to invalid SDK signatures, as a percentage of total installs and rejected installs.
rejected_install_malformed_advertising_id_rateDimension
The rate of rejected installs due to malformed advertising IDs, as a percentage of total installs and rejected installs.
rejected_install_rateMetric
The overall rate of installs identified and rejected as fraudulent, as a percentage of total installs and rejected installs.
rejected_install_too_many_engagements_rateMetric
The rate of rejected installs due to an excessive number of engagements within the attribution window, as a percentage of total installs and rejected installs.
rejected_installsMetric
The total number of app installs identified and rejected by Adjust as fraudulent.
rejected_installs_anon_ipMetric
The total number of installs rejected because they originated from anonymous IP addresses.
rejected_installs_click_injectionMetric
The total number of installs rejected due to falsified clicks (click injection).
rejected_installs_distribution_outlierMetric
The total number of installs rejected due to falling outside distribution outlier thresholds.
rejected_installs_fraudMetric
The number of app installs identified and rejected due to fraud by Adjust's fraud prevention mechanisms.
rejected_installs_invalid_signatureMetric
The total number of installs rejected due to an invalid or missing SDK signature.
rejected_installs_malformed_advertising_idDimension
The total number of installs rejected due to a malformed advertising ID.
rejected_installs_too_many_engagementsMetric
The total number of installs rejected due to an excessive number of engagements within the attribution window.
rejected_reattribution_anon_ip_rateMetric
The rate of rejected reattributions due to anonymous IP addresses, as a percentage of total reattributions and rejected reattributions.
retained_users_d0Metric
The number of users from a cohort who remained active on Day 0 after install.
retained_users_d1Metric
The number of users from a cohort who remained active on Day 1 after install.
retained_users_d10Metric
The number of users from a cohort who remained active on Day 10 after install.
retained_users_d11Metric
The number of users from a cohort who remained active on Day 11 after install.
retained_users_d12Metric
The number of users from a cohort who remained active on Day 12 after install.
retained_users_d13Metric
The number of users from a cohort who remained active on Day 13 after install.
retained_users_d14Metric
The number of users from a cohort who remained active on Day 14 after install.
retained_users_d15Metric
The number of users from a cohort who remained active on Day 15 after install.
retained_users_d16Metric
The number of users from a cohort who remained active on Day 16 after install.
retained_users_d17Metric
The number of users from a cohort who remained active on Day 17 after install.
retained_users_d18Metric
The number of users from a cohort who remained active on Day 18 after install.
retained_users_d19Metric
The number of users from a cohort who remained active on Day 19 after install.
retained_users_d2Metric
The number of users from a cohort who remained active on Day 2 after install.
retained_users_d20Metric
The number of users from a cohort who remained active on Day 20 after install.
retained_users_d21Metric
The number of users from a cohort who remained active on Day 21 after install.
retained_users_d22Metric
The number of users from a cohort who remained active on Day 22 after install.
retained_users_d23Metric
The number of users from a cohort who remained active on Day 23 after install.
retained_users_d24Metric
The number of users from a cohort who remained active on Day 24 after install.
retained_users_d25Metric
The number of users from a cohort who remained active on Day 25 after install.
retained_users_d26Metric
The number of users from a cohort who remained active on Day 26 after install.
retained_users_d27Metric
The number of users from a cohort who remained active on Day 27 after install.
retained_users_d28Metric
The number of users from a cohort who remained active on Day 28 after install.
retained_users_d29Metric
The number of users from a cohort who remained active on Day 29 after install.
retained_users_d3Metric
The number of users from a cohort who remained active on Day 3 after install.
retained_users_d30Metric
The number of users from a cohort who remained active on Day 30 after install.
retained_users_d4Metric
The number of users from a cohort who remained active on Day 4 after install.
retained_users_d5Metric
The number of users from a cohort who remained active on Day 5 after install.
retained_users_d6Metric
The number of users from a cohort who remained active on Day 6 after install.
retained_users_d7Metric
The number of users from a cohort who remained active on Day 7 after install.
retained_users_d8Metric
The number of users from a cohort who remained active on Day 8 after install.
retained_users_d9Metric
The number of users from a cohort who remained active on Day 9 after install.
retained_users_m0Metric
The number of users from a cohort who remained active in Month 0 after install.
retained_users_m1Metric
The number of users from a cohort who remained active in Month 1 after install.
retained_users_m10Metric
The number of users from a cohort who remained active in Month 10 after install.
retained_users_m11Metric
The number of users from a cohort who remained active in Month 11 after install.
retained_users_m12Metric
The number of users from a cohort who remained active in Month 12 after install.
retained_users_m13Metric
The number of users from a cohort who remained active in Month 13 after install.
retained_users_m14Metric
The number of users from a cohort who remained active in Month 14 after install.
retained_users_m15Metric
The number of users from a cohort who remained active in Month 15 after install.
retained_users_m16Metric
The number of users from a cohort who remained active in Month 16 after install.
retained_users_m17Metric
The number of users from a cohort who remained active in Month 17 after install.
retained_users_m18Metric
The number of users from a cohort who remained active in Month 18 after install.
retained_users_m19Metric
The number of users from a cohort who remained active in Month 19 after install.
retained_users_m2Metric
The number of users from a cohort who remained active in Month 2 after install.
retained_users_m20Metric
The number of users from a cohort who remained active in Month 20 after install.
retained_users_m21Metric
The number of users from a cohort who remained active in Month 21 after install.
retained_users_m22Metric
The number of users from a cohort who remained active in Month 22 after install.
retained_users_m23Metric
The number of users from a cohort who remained active in Month 23 after install.
retained_users_m24Metric
The number of users from a cohort who remained active in Month 24 after install.
retained_users_m25Metric
The number of users from a cohort who remained active in Month 25 after install.
retained_users_m26Metric
The number of users from a cohort who remained active in Month 26 after install.
retained_users_m27Metric
The number of users from a cohort who remained active in Month 27 after install.
retained_users_m28Metric
The number of users from a cohort who remained active in Month 28 after install.
retained_users_m29Metric
The number of users from a cohort who remained active in Month 29 after install.
retained_users_m3Metric
The number of users from a cohort who remained active in Month 3 after install.
retained_users_m30Metric
The number of users from a cohort who remained active in Month 30 after install.
retained_users_m31Metric
The number of users from a cohort who remained active in Month 31 after install.
retained_users_m32Metric
The number of users from a cohort who remained active in Month 32 after install.
retained_users_m33Metric
The number of users from a cohort who remained active in Month 33 after install.
retained_users_m34Metric
The number of users from a cohort who remained active in Month 34 after install.
retained_users_m35Metric
The number of users from a cohort who remained active in Month 35 after install.
retained_users_m36Metric
The number of users from a cohort who remained active in Month 36 after install.
retained_users_m4Metric
The number of users from a cohort who remained active in Month 4 after install.
retained_users_m5Metric
The number of users from a cohort who remained active in Month 5 after install.
retained_users_m6Metric
The number of users from a cohort who remained active in Month 6 after install.
retained_users_m7Metric
The number of users from a cohort who remained active in Month 7 after install.
retained_users_m8Metric
The number of users from a cohort who remained active in Month 8 after install.
retained_users_m9Metric
The number of users from a cohort who remained active in Month 9 after install.
retained_users_w0Metric
The number of users from a cohort who remained active in Week 0 after install.
retained_users_w1Metric
The number of users from a cohort who remained active in Week 1 after install.
retained_users_w10Metric
The number of users from a cohort who remained active in Week 10 after install.
retained_users_w11Metric
The number of users from a cohort who remained active in Week 11 after install.
retained_users_w12Metric
The number of users from a cohort who remained active in Week 12 after install.
retained_users_w2Metric
The number of users from a cohort who remained active in Week 2 after install.
retained_users_w3Metric
The number of users from a cohort who remained active in Week 3 after install.
retained_users_w4Metric
The number of users from a cohort who remained active in Week 4 after install.
retained_users_w5Metric
The number of users from a cohort who remained active in Week 5 after install.
retained_users_w6Metric
The number of users from a cohort who remained active in Week 6 after install.
retained_users_w7Metric
The number of users from a cohort who remained active in Week 7 after install.
retained_users_w8Metric
The number of users from a cohort who remained active in Week 8 after install.
retained_users_w9Metric
The number of users from a cohort who remained active in Week 9 after install.
retention_rate_d0Metric
The percentage of users from a cohort who remained active on Day 0 after install.
retention_rate_d1Metric
The percentage of users from a cohort who remained active on Day 1 after install.
retention_rate_d10Metric
The percentage of users from a cohort who remained active on Day 10 after install.
retention_rate_d11Metric
The percentage of users from a cohort who remained active on Day 11 after install.
retention_rate_d12Metric
The percentage of users from a cohort who remained active on Day 12 after install.
retention_rate_d13Metric
The percentage of users from a cohort who remained active on Day 13 after install.
retention_rate_d14Metric
The percentage of users from a cohort who remained active on Day 14 after install.
retention_rate_d15Metric
The percentage of users from a cohort who remained active on Day 15 after install.
retention_rate_d16Metric
The percentage of users from a cohort who remained active on Day 16 after install.
retention_rate_d17Metric
The percentage of users from a cohort who remained active on Day 17 after install.
retention_rate_d18Metric
The percentage of users from a cohort who remained active on Day 18 after install.
retention_rate_d19Metric
The percentage of users from a cohort who remained active on Day 19 after install.
retention_rate_d2Metric
The percentage of users from a cohort who remained active on Day 2 after install.
retention_rate_d20Metric
The percentage of users from a cohort who remained active on Day 20 after install.
retention_rate_d21Metric
The percentage of users from a cohort who remained active on Day 21 after install.
retention_rate_d22Metric
The percentage of users from a cohort who remained active on Day 22 after install.
retention_rate_d23Metric
The percentage of users from a cohort who remained active on Day 23 after install.
retention_rate_d24Metric
The percentage of users from a cohort who remained active on Day 24 after install.
retention_rate_d25Metric
The percentage of users from a cohort who remained active on Day 25 after install.
retention_rate_d26Metric
The percentage of users from a cohort who remained active on Day 26 after install.
retention_rate_d27Metric
The percentage of users from a cohort who remained active on Day 27 after install.
retention_rate_d28Metric
The percentage of users from a cohort who remained active on Day 28 after install.
retention_rate_d29Metric
The percentage of users from a cohort who remained active on Day 29 after install.
retention_rate_d3Metric
The percentage of users from a cohort who remained active on Day 3 after install.
retention_rate_d30Metric
The percentage of users from a cohort who remained active on Day 30 after install.
retention_rate_d4Metric
The percentage of users from a cohort who remained active on Day 4 after install.
retention_rate_d5Metric
The percentage of users from a cohort who remained active on Day 5 after install.
retention_rate_d6Metric
The percentage of users from a cohort who remained active on Day 6 after install.
retention_rate_d7Metric
The percentage of users from a cohort who remained active on Day 7 after install.
retention_rate_d8Metric
The percentage of users from a cohort who remained active on Day 8 after install.
retention_rate_d9Metric
The percentage of users from a cohort who remained active on Day 9 after install.
retention_rate_m0Metric
The percentage of users from a cohort who remained active in Month 0 after install.
retention_rate_m1Metric
The percentage of users from a cohort who remained active in Month 1 after install.
retention_rate_m10Metric
The percentage of users from a cohort who remained active in Month 10 after install.
retention_rate_m11Metric
The percentage of users from a cohort who remained active in Month 11 after install.
retention_rate_m12Metric
The percentage of users from a cohort who remained active in Month 12 after install.
retention_rate_m13Metric
The percentage of users from a cohort who remained active in Month 13 after install.
retention_rate_m14Metric
The percentage of users from a cohort who remained active in Month 14 after install.
retention_rate_m15Metric
The percentage of users from a cohort who remained active in Month 15 after install.
retention_rate_m16Metric
The percentage of users from a cohort who remained active in Month 16 after install.
retention_rate_m17Metric
The percentage of users from a cohort who remained active in Month 17 after install.
retention_rate_m18Metric
The percentage of users from a cohort who remained active in Month 18 after install.
retention_rate_m19Metric
The percentage of users from a cohort who remained active in Month 19 after install.
retention_rate_m2Metric
The percentage of users from a cohort who remained active in Month 2 after install.
retention_rate_m20Metric
The percentage of users from a cohort who remained active in Month 20 after install.
retention_rate_m21Metric
The percentage of users from a cohort who remained active in Month 21 after install.
retention_rate_m22Metric
The percentage of users from a cohort who remained active in Month 22 after install.
retention_rate_m23Metric
The percentage of users from a cohort who remained active in Month 23 after install.
retention_rate_m24Metric
The percentage of users from a cohort who remained active in Month 24 after install.
retention_rate_m25Metric
The percentage of users from a cohort who remained active in Month 25 after install.
retention_rate_m26Metric
The percentage of users from a cohort who remained active in Month 26 after install.
retention_rate_m27Metric
The percentage of users from a cohort who remained active in Month 27 after install.
retention_rate_m28Metric
The percentage of users from a cohort who remained active in Month 28 after install.
retention_rate_m29Metric
The percentage of users from a cohort who remained active in Month 29 after install.
retention_rate_m3Metric
The percentage of users from a cohort who remained active in Month 3 after install.
retention_rate_m30Metric
The percentage of users from a cohort who remained active in Month 30 after install.
retention_rate_m31Metric
The percentage of users from a cohort who remained active in Month 31 after install.
retention_rate_m32Metric
The percentage of users who returned to the app in the 32nd month after their initial install. This is a cohort metric used to measure long-term user retention.
retention_rate_m33Metric
The percentage of users who returned to the app in the 33rd month after their initial install. This is a cohort metric used to measure long-term user retention.
retention_rate_m34Metric
The percentage of users who returned to the app in the 34th month after their initial install. This is a cohort metric used to measure long-term user retention.
retention_rate_m35Metric
The percentage of users who returned to the app in the 35th month after their initial install. This is a cohort metric used to measure long-term user retention.
retention_rate_m36Metric
The percentage of users who returned to the app in the 36th month after their initial install. This is a cohort metric used to measure long-term user retention. Adjust supports monthly cohort data up to month 36.
retention_rate_m4Metric
The percentage of users who returned to the app in the 4th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_m5Metric
The percentage of users who returned to the app in the 5th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_m6Metric
The percentage of users who returned to the app in the 6th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_m7Metric
The percentage of users who returned to the app in the 7th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_m8Metric
The percentage of users who returned to the app in the 8th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_m9Metric
The percentage of users who returned to the app in the 9th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w0Metric
The percentage of users who returned to the app in the same week as their initial install. This represents the install week cohort and is used to measure immediate user retention.
retention_rate_w1Metric
The percentage of users who returned to the app in the 1st week after their initial install. This is a cohort metric used to measure short-term user retention.
retention_rate_w10Metric
The percentage of users who returned to the app in the 10th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w11Metric
The percentage of users who returned to the app in the 11th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w12Metric
The percentage of users who returned to the app in the 12th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w2Metric
The percentage of users who returned to the app in the 2nd week after their initial install. This is a cohort metric used to measure short-term user retention.
retention_rate_w3Metric
The percentage of users who returned to the app in the 3rd week after their initial install. This is a cohort metric used to measure short-term user retention.
retention_rate_w4Metric
The percentage of users who returned to the app in the 4th week after their initial install. This is a cohort metric used to measure short-term user retention.
retention_rate_w5Metric
The percentage of users who returned to the app in the 5th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w6Metric
The percentage of users who returned to the app in the 6th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w7Metric
The percentage of users who returned to the app in the 7th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w8Metric
The percentage of users who returned to the app in the 8th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w9Metric
The percentage of users who returned to the app in the 9th week after their initial install. This is a cohort metric used to measure mid-term user retention.
revenueMetric
The total in-app revenue generated by the app within a selected timeframe.
revenue_eventsMetric
The total number of revenue events triggered within the app.
revenue_events_per_active_user_d0Metric
The number of revenue events divided by the number of retained users at Day 0 (the day of install/reattribution).
revenue_to_costMetric
The Revenue to Cost Ratio (RCR), calculated as cohort revenue divided by ad spend.
roasMetric
Return on advertising spend, calculated using all revenue sources.
roas_adMetric
Return on ad spend, calculated using only ad revenue.
sdk_versionDimension
The version of the Adjust SDK integrated into the mobile application that generated the data. This dimension helps in understanding data collection capabilities and compatibility across different app versions.
search_events_estMetric
The estimated count of 'search' events, often aggregated for privacy-preserving reporting like SKAdNetwork.
search_events_maxMetric
The maximum possible count of 'search' events, often provided in ranges for privacy-preserving reporting like SKAdNetwork.
search_events_minMetric
The minimum possible count of 'search' events, often provided in ranges for privacy-preserving reporting like SKAdNetwork.
sessionsMetric
The total number of user sessions, including installs (first sessions), reinstalls, reattributions, and reattribution reinstalls.
sessions_d0Metric
The number of sessions by users attributed at Day 0 (the day of install/reattribution).
sessions_d1Metric
The number of sessions by users attributed at Day 1 after install or reattribution.
sessions_d10Metric
The number of sessions by users attributed at Day 10 after install or reattribution.
sessions_d11Metric
The number of sessions by users attributed at Day 11 after install or reattribution.
sessions_d12Metric
The number of sessions by users attributed at Day 12 after install or reattribution.
sessions_d13Metric
The number of sessions by users attributed at Day 13 after install or reattribution.
sessions_d14Metric
The number of sessions by users attributed at Day 14 after install or reattribution.
sessions_d15Metric
The number of sessions by users attributed at Day 15 after install or reattribution.
sessions_d16Metric
The number of sessions by users attributed at Day 16 after install or reattribution.
sessions_d17Metric
The number of sessions by users attributed at Day 17 after install or reattribution.
sessions_d18Metric
The number of sessions by users attributed at Day 18 after install or reattribution.
sessions_d19Metric
The number of sessions by users attributed at Day 19 after install or reattribution.
sessions_d2Metric
The number of sessions by users attributed at Day 2 after install or reattribution.
sessions_d20Metric
The number of sessions by users attributed at Day 20 after install or reattribution.
sessions_d21Metric
The number of sessions by users attributed at Day 21 after install or reattribution.
sessions_d22Metric
The number of sessions by users attributed at Day 22 after install or reattribution.
sessions_d23Metric
The number of sessions by users attributed at Day 23 after install or reattribution.
sessions_d24Metric
The number of sessions by users attributed at Day 24 after install or reattribution.
sessions_d25Metric
The number of sessions by users attributed at Day 25 after install or reattribution.
sessions_d26Metric
The number of sessions by users attributed at Day 26 after install or reattribution.
sessions_d27Metric
The number of sessions by users attributed at Day 27 after install or reattribution.
sessions_d28Metric
The number of sessions by users attributed at Day 28 after install or reattribution.
sessions_d29Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 29.
sessions_d3Metric
The number of sessions by users attributed at Day 3 after install or reattribution.
sessions_d30Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 30.
sessions_d31Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 31.
sessions_d32Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 32.
sessions_d33Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 33.
sessions_d34Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 34.
sessions_d35Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 35.
sessions_d36Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 36.
sessions_d37Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 37.
sessions_d38Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 38.
sessions_d39Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 39.
sessions_d4Metric
The number of sessions by users attributed at Day 4 after install or reattribution.
sessions_d40Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 40.
sessions_d41Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 41.
sessions_d42Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 42.
sessions_d43Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 43.
sessions_d44Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 44.
sessions_d45Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 45.
sessions_d46Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 46.
sessions_d47Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 47.
sessions_d48Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 48.
sessions_d49Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 49.
sessions_d5Metric
The number of sessions by users attributed at Day 5 after install or reattribution.
sessions_d50Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 50.
sessions_d51Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 51.
sessions_d52Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 52.
sessions_d53Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 53.
sessions_d54Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 54.
sessions_d55Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 55.
sessions_d56Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 56.
sessions_d57Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 57.
sessions_d58Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 58.
sessions_d59Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 59.
sessions_d6Metric
The number of sessions by users attributed at Day 6 after install or reattribution.
sessions_d60Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 60.
sessions_d61Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 61.
sessions_d62Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 62.
sessions_d63Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 63.
sessions_d64Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 64.
sessions_d65Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 65.
sessions_d66Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 66.
sessions_d67Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 67.
sessions_d68Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 68.
sessions_d69Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 69.
sessions_d7Metric
The number of sessions by users attributed at Day 7 after install or reattribution.
sessions_d70Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 70.
sessions_d71Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 71.
sessions_d72Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 72.
sessions_d73Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 73.
sessions_d74Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 74.
sessions_d75Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 75.
sessions_d76Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 76.
sessions_d77Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 77.
sessions_d78Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 78.
sessions_d79Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 79.
sessions_d8Metric
The number of sessions by users attributed at Day 8 after install or reattribution.
sessions_d80Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 80.
sessions_d81Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 81.
sessions_d82Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 82.
sessions_d83Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 83.
sessions_d84Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 84.
sessions_d85Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 85.
sessions_d86Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 86.
sessions_d87Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 87.
sessions_d88Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 88.
sessions_d89Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 89.
sessions_d9Metric
The number of sessions by users attributed at Day 9 after install or reattribution.
sessions_d90Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 90.
signup_d0_conversions_per_periodMetric
The count of 'signup' conversions occurring on Day 0 within the specified reporting period.
signup_eventsMetric
The total count of 'signup' events recorded.
skad_coarse_conversion_values_high_0Metric
The count of SKAdNetwork coarse conversion values categorized as 'high' for a specific conversion value range (0).
skad_coarse_conversion_values_high_1Metric
The count of SKAdNetwork coarse conversion values categorized as 'high' for a specific conversion value range (1).
skad_coarse_conversion_values_high_2Metric
The count of SKAdNetwork coarse conversion values categorized as 'high' for a specific conversion value range (2).
skad_coarse_conversion_values_low_0Metric
The count of SKAdNetwork coarse conversion values categorized as 'low' for a specific conversion value range (0).
skad_coarse_conversion_values_low_1Metric
The count of SKAdNetwork coarse conversion values categorized as 'low' for a specific conversion value range (1).
skad_coarse_conversion_values_low_2Metric
The count of SKAdNetwork coarse conversion values categorized as 'low' for a specific conversion value range (2).
skad_coarse_conversion_values_medium_0Metric
The count of SKAdNetwork coarse conversion values categorized as 'medium' for a specific conversion value range (0).
skad_coarse_conversion_values_medium_1Metric
The count of SKAdNetwork coarse conversion values categorized as 'medium' for a specific conversion value range (1).
skad_coarse_conversion_values_medium_2Metric
The count of SKAdNetwork coarse conversion values categorized as 'medium' for a specific conversion value range (2).
skad_coarse_conversion_values_none_0Metric
The count of SKAdNetwork coarse conversion values categorized as 'none' for a specific conversion value range (0).
skad_coarse_conversion_values_none_1Metric
The count of SKAdNetwork coarse conversion values categorized as 'none' for a specific conversion value range (1).
skad_coarse_conversion_values_none_2Metric
The count of SKAdNetwork coarse conversion values categorized as 'none' for a specific conversion value range (2).
skad_coarse_conversion_values_null_0Metric
The count of SKAdNetwork coarse conversion values categorized as 'null' for a specific conversion value range (0).
skad_coarse_conversion_values_null_1Metric
The count of SKAdNetwork coarse conversion values categorized as 'null' for a specific conversion value range (1).
skad_coarse_conversion_values_null_2Metric
The count of SKAdNetwork coarse conversion values categorized as 'null' for a specific conversion value range (2).
skad_conversion_value_gt_0Metric
Returns the count of valid SKAN postbacks where the conversion value is greater than 0 (install).
skad_conversion_value_nullMetric
The number of SKAN 3 postbacks and SKAN 4 1st postbacks received with a nulled conversion value. Null means an install took place, but further data has been hidden due to Apple's privacy framework.
skad_conversion_value_null_rateMetric
The number of postbacks received with a conversion value of null divided by the number of SKAN conversions.
skad_direct_conversion_1Metric
This represents the raw value of the first bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_2Metric
This represents the raw value of the second bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_3Metric
This represents the raw value of the third bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_4Metric
This represents the raw value of the fourth bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_5Metric
This represents the raw value of the fifth bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_6Metric
This represents the raw value of the sixth bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_value_totalMetric
The total aggregated SKAdNetwork conversion value, which is an integer between 0 and 63, representing a combination of up to six in-app events or user characteristics. This value is reported by Apple's SKAdNetwork framework.
skad_direct_total_installsMetric
The total number of app installs attributed directly via Apple's SKAdNetwork framework. This indicates installs measured without relying on device-level identifiers.
skad_installsMetric
The number of app installs attributed via Apple's SKAdNetwork.
skad_qualifiersMetric
The count of qualifying events in SKAdNetwork that contribute to conversion value updates.
skad_reinstallsMetric
The number of app reinstalls attributed via Apple's SKAdNetwork.
skad_total_installsMetric
The total number of app installs attributed via Apple's SKAdNetwork.
source_id_networkDimension
The unique identifier for the source advertising network.
source_networkDimension
The name of the source advertising network, if applicable.
store_typeDimension
The type of store where the app was installed, e.g., Google Play.
subscription initial purchase_eventsMetric
The total number of initial subscription purchase events recorded by the Adjust SDK or server-to-server integration.
subscription initial purchase_revenueMetric
The total revenue generated from initial subscription purchases, tracked via server-to-server integration with app stores.
subscription renewed_eventsMetric
The total number of subscription renewal events recorded by the Adjust SDK or server-to-server integration.
subscription renewed_revenueMetric
The total revenue generated from subscription renewals, tracked via server-to-server integration with app stores.
time_spent_per_active_user_d0Metric
The average number of seconds each active user spent in the app at Day 0 (the day of install/reattribution).
time_spent_per_active_user_d1Metric
The average number of seconds each active user spent in the app at Day 1 after install or reattribution.
tracker_tokenDimension
The unique identifier for the tracker within the Adjust system.
trial converted_eventsMetric
The total number of events recorded when a user converts from a trial to a paid subscription.
trial converted_revenueMetric
The total revenue generated from trial conversions to paid subscriptions.
trial started_eventsMetric
The total number of events recorded when a user starts a trial.
uninstall_cohortMetric
The number of uninstalls within a specific cohort, used to track user churn over time.
uninstallsMetric
The total number of app uninstalls.
valid_conversionsMetric
The number of conversions that are considered valid by the Adjust system, often related to SKAdNetwork or other conversion tracking.
view search results_eventsMetric
The total number of 'view search results' events.
view_item_eventsMetric
The total number of 'view item' events.
wausMetric
The average number of unique weekly active users (WAU) for the selected timeframe.
weekDimension
The specific week of the year when the data was recorded, used for weekly data aggregation.
yearDimension
The year for which the data is reported.