Adform Dmp: Most-used fields
The table below gives information about most-used fields that you can import from Adform Dmp. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
adformRevenueMetric
This metric shows Adform revenue.
adformRevenueInAdvertiserCurrencyMetric
This metric shows Adform revenue in advertiser currency.
adformRevenueInCampaignCurrencyMetric
This metric shows Adform revenue in campaign currency.
adformRevenueInEuroMetric
This metric shows Adform revenue in euro.
adformRevenueInPartnerPlatformCurrencyMetric
This metric shows Adform revenue in partner platform currency.
advertiserDimension
This dimension displays advertiser name.
advertiserCurrencyDimension
Shows currency information of advertiser for Revenue metric. Currency is defined in inventory source settings.
advertiserIdDimension
This dimension groups data by Adform advertiser id.
agencyDimension
This dimension displays the agency name.
agencyIdDimension
This dimension groups data by Adform agency id.
campaignDimension
This dimension group data by Adform campaign.
campaignCurrencyDimension
Shows currency information of campaign for Revenue metric. Currency is defined in inventory source settings.
campaignIdDimension
This dimension groups data by Adform campaign id.
categoriesGroupDimension
This dimension shows categories group.
categoryDimension
This dimension shows the category.
categoryIdsDimension
This dimension shows list of category ids.
categoryNamesDimension
This dimension shows list of category names.
contractIdDimension
This dimension groups data by Adform contract id.
countryDimension
Geographical dimension, groups information by visitor's country.
countryIdDimension
The unique identifier for a country.
crossDeviceImpressionsMetric
This metric shows the number of cross-device registered impressions.
crossDeviceRevenueMetric
This metric shows the cross-device revenue.
crossDeviceRevenueInAdvertiserCurrencyMetric
This metric shows the cross-device revenue in advertiser currency.
crossDeviceRevenueInCampaignCurrencyMetric
This metric shows the cross-device revenue in campaign currency.
crossDeviceRevenueInEuroMetric
This metric shows the cross-device revenue in Euro.
crossDeviceRevenueInPartnerPlatformCurrencyMetric
This metric shows the cross-device revenue in partner platform currency.
dataProviderDimension
The name of the data provider (DMP account).
dataProviderCurrencyDimension
Shows currency information of the data provider for revenue metrics.
dataProviderIdDimension
This dimension groups data by Adform data provider id.
dataProviderRevenueMetric
This metric shows the data provider revenue.
dataProviderRevenueInAdvertiserCurrencyMetric
This metric shows the data provider revenue in advertiser currency.
dataProviderRevenueInCampaignCurrencyMetric
This metric shows the data provider revenue in campaign currency.
dataProviderRevenueInEuroMetric
This metric shows Data provider revenue in euro.
dataProviderRevenueInPartnerPlatformCurrencyMetric
This metric shows the data provider revenue in partner platform currency.
dataProviderStatusDimension
This dimension shows data provider status e.g. Active.
dataTypesDimension
This dimension shows list of data types.
dateDimension
The date on which the data was recorded.
idHitsBySourcesMetric
The total number of ID hits attributed to various data sources.
idOptInsMetric
The number of users who have opted in for ID tracking.
idOptOutsMetric
The number of users who have opted out of ID tracking.
idTotalsBySourcesMetric
The total number of IDs, broken down by source.
impressionsMetric
This metric shows the number of registered impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement.
lineItemDimension
Line item is a delivery strategy within campaign.
lineItemIdDimension
The unique identifier for the line item within a campaign.
lookalikeImpressionsMetric
This metric shows the number of registered impressions for the lookalike audience.
lookalikeRevenueMetric
This metric shows the revenue of the lookalike audience.
lookalikeRevenueInAdvertiserCurrencyMetric
This metric shows the lookalike audience revenue in advertiser currency.
lookalikeRevenueInCampaignCurrencyMetric
This metric shows the lookalike audience revenue in campaign currency.
lookalikeRevenueInEuroMetric
This metric shows the lookalike audience revenue in Euro.
lookalikeRevenueInPartnerPlatformCurrencyMetric
This metric shows the lookalike audience revenue in partner platform currency.
orderDimension
This dimension groups data by order.
orderIdDimension
This dimension groups data by order id.
partnerPlatformCurrencyDimension
Shows currency information of partner platform for Revenue metric. Currency is defined in inventory source settings.
placementIdDimension
This dimension groups data by placement id.
revenueMetric
This metric shows sum of winning prices that are taken from delivering direct campaign ad or ad from SSP.
revenueInAdvertiserCurrencyMetric
This metric shows the revenue in advertiser currency.
revenueInCampaignCurrencyMetric
This metric shows the revenue in campaign currency.
revenueInEuroMetric
This metric shows the revenue in Euro.
revenueInPartnerPlatformCurrencyMetric
This metric shows the revenue in partner platform currency.
segmentDimension
A consumer segment, also referred to as an audience, differentiated by specific demographics, interests, or other characteristics. Segments are used in Adform DMP to manage and activate first-party data for programmatic trading and targeted campaigns.
segmentIdsDimension
This dimension shows list of segment ids.
segmentNamesDimension
This dimension shows list of segment names.
segmentRefIdsDimension
This dimension shows the list of segment reference IDs.
segmentsGroupDimension
A grouping of audience segments.
segmentsGroupIdDimension
The unique identifier for a group of audience segments.
sourceDimension
The source of the audience data or ID information.
sourceIdDimension
The unique identifier for the data source.
totalMetric
This metric represents total audience counts.
totalHitsMetric
The total number of recorded hits.
unifiedTaxonomiesDimension
This dimension shows the list of unified taxonomies.
unifiedTaxonomyDimension
This dimension shows the unified taxonomy.
unifiedTaxonomyIdDimension
This dimension groups data by the unified taxonomy ID.
unifiedTaxonomyIdsDimension
This dimension shows the list of unified taxonomy IDs.
uniqueMetric
This metric represents unique audience counts.
uniqueHitsMetric
The total number of unique hits recorded.
uniqueIdHitsBySourcesMetric
The number of unique ID hits attributed to various data sources.
uniqueIdIncrementsBySourcesMetric
The number of new unique IDs added, broken down by data source.
uniqueIdTotalsBySourcesMetric
The total number of unique IDs, broken down by source.
uniqueIdUpdatesBySourcesMetric
The number of updates to unique IDs, broken down by data source.
updateHitsMetric
This metric represents the number of hits related to updates.