Gemius Direct Effect: Most-used fields
The table below gives information about most-used fields that you can import from Gemius Direct Effect. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
accumulatedRealUsersMetric
The cumulative number of unique real users exposed to the ad over the reporting period.
accumulatedRealUsersFlagDimension
An indicator flag for the accumulated number of unique real users exposed to the ad.
actionsMetric
The total number of user actions, such as conversions or engagements, recorded.
campaignIDMetric
A unique identifier for the advertising campaign.
campaignNameDimension
The name of the advertising campaign.
clickingRealUsersMetric
The number of unique real users who have clicked on the ad.
clickingRealUsersFlagDimension
An indicator flag for the number of unique real users who have clicked on the ad.
clicksMetric
The total number of clicks on the ad creative.
creativeEventIDMetric
A unique identifier for a specific event related to the creative (e.g., video start, completion).
creativeIDMetric
A unique identifier for the ad creative.
creativeNameDimension
The name of the ad creative.
engagedVisitsMetric
The total number of visits that showed a significant level of user engagement.
impressionsMetric
The total number of times an ad creative was displayed to users.
interactionsMetric
The total number of user interactions with the ad creative (e.g., clicks, hovers, video plays).
newUserActionsMetric
The number of actions performed by new users.
newUserClicksMetric
The number of clicks made by new users.
newUserInteractionsMetric
The number of interactions performed by new users.
newUsersMetric
The total number of new, unique users exposed to the ad.
pageViewDurationMetric
The total duration of page views.
pagesPerVisitMetric
The average number of pages viewed per visit.
periodDimension
The time period for which the data is reported (e.g., day, week, month).
periodNameDimension
The name of the time period for which the data is reported.
placementFullNameDimension
The full, descriptive name of the ad placement where the creative was displayed.
placementIDMetric
A unique identifier for the ad placement.
placementNameDimension
The name of the ad placement.
placementTouchPointIDMetric
An identifier for a specific ad placement and its associated touch point within a campaign, used to track where and how users interact with advertisements.
placementTouchPointNameDimension
The name of the ad placement and its associated touch point, providing a descriptive label for the location and interaction type within a campaign.
platformIDMetric
A unique identifier for the platform where the ad was displayed (e.g., desktop, mobile).
platformNameDimension
The name of the platform where the ad was displayed.
postClickActionsMetric
The number of user actions that occurred after a click on the ad creative.
publisherIDMetric
A unique identifier for the publisher website or app.
publisherNameDimension
The name of the publisher website or app.
realUsersMetric
The total number of unique real users exposed to the ad.
realUsersFlagDimension
An indicator flag for the number of unique real users.
realUsersReachMetric
The unique reach of real users exposed to the ad.
realUsersReachFlagDimension
An indicator flag for the reach of unique real users.
uniqueCookiesMetric
The number of unique cookies recorded.
visitsMetric
The total number of visits to the site.