Splicky: Most-used fields
The table below gives information about most-used fields that you can import from Splicky. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
adDimension
Identifier for the specific advertisement.
campaignDimension
The overall advertising effort designed to achieve specific marketing objectives.
clicksMetric
The total number of times users clicked on an advertisement.
countryDimension
The geographical country where the advertising impressions and clicks originated.
cpcMetric
The average cost incurred for each click on an advertisement (Cost Per Click).
cpcvMetric
Cost per completed view of a video advertisement.
cpmMetric
The cost per one thousand impressions (Cost Per Mille), indicating the expense for an ad to be displayed one thousand times.
crMetric
Conversion rate, indicating the effectiveness of an ad campaign in driving desired actions.
ctrMetric
The Click-Through Rate, calculated as the number of clicks an ad receives divided by the number of times it's shown (impressions).
dayDimension
The specific date for which the advertising performance data is reported.
doohLocationDimension
This field represents the specific location of a Digital Out-Of-Home (DOOH) advertisement, providing geographical context for campaigns displayed on digital screens in public spaces.
hourDimension
The specific hour of the day for which the advertising performance data is reported.
impressionsMetric
The total number of times an advertisement was displayed to users, also referred to as 'hits' in the API.
mediaCostMetric
The total financial cost associated with running the advertising campaign and displaying ads, referred to as 'cost' or 'value' in the API.
privateDealDisplayNameDimension
This field provides a user-friendly name for a private deal in programmatic advertising, which represents a direct agreement between a publisher and a buyer.
reachMetric
The number of unique users who saw the advertisement.
regionDimension
A geographical area within a country where the advertising campaign was targeted or displayed.
totalCostMetric
The overall monetary expenditure for an advertising campaign, including all associated media expenses.
videoPlayed100Metric
The number of times a video advertisement was played to 100% completion.
videoPlayed25Metric
The number of times a video advertisement was played to 25% completion.
videoPlayed50Metric
The number of times a video advertisement was played to 50% completion.
videoPlayed75Metric
The number of times a video advertisement was played to 75% completion.