Sklik: Most-used fields
The table below gives information about most-used fields that you can import from Sklik. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
account_idDimension
The unique identifier for the Sklik account, often referred to as the user ID in the API.
account_nameDimension
The name of the Sklik advertising account. While the API primarily uses an account ID (customer_id or userId), this field represents the human-readable name associated with the advertising account.
adSelectionDimension
The method used for selecting which ads to display within the campaign.
avgCpcMetric
The average cost per click (CPC), representing the average price paid for each click on an advertisement.
avgPosMetric
The average position of an advertisement in the display format.
budget.dayBudgetDimension
The daily budget value allocated for the campaign.
budget.nameDimension
The name of the budget associated with the campaign.
campaign.nameDimension
The name of the campaign.
campaign.startDateDimension
The start date for the campaign.
campaign.totalBudgetMetric
The total budget set for the campaign, specified in halers.
campaign.totalBudgetFromDimension
The date from which the campaign's total budget is counted.
campaign.totalClicksDimension
The total allowed clicks for the campaign.
clickMoneyMetric
The total amount of money paid specifically for clicks.
clicksMetric
The total number of clicks recorded.
conversionValueMetric
The total value generated from all conversions.
conversionsMetric
The total number of conversions, indicating how many times a user completed a desired action, such as making an order.
ctrMetric
The Click-Through Rate (CTR) represents the ratio of clicks to impressions. It is a key performance indicator used to measure the effectiveness of an ad or keyword. A higher CTR indicates that more users found the ad relevant and clicked on it after seeing it.
dateDimension
The start date of the given reporting period, which depends on the selected granularity.
devicesPriceRatio.desktopMetric
The specific ratio of maximum Cost Per Click (CPC) or Cost Per Thousand impressions (CPT) for desktop devices.
devicesPriceRatio.mobileMetric
The specific ratio of maximum Cost Per Click (CPC) or Cost Per Thousand impressions (CPT) for mobile devices.
devicesPriceRatio.otherMetric
The specific ratio of maximum Cost Per Click (CPC) or Cost Per Thousand impressions (CPT) for other device types.
devicesPriceRatio.tabletMetric
The specific ratio of maximum Cost Per Click (CPC) or Cost Per Thousand impressions (CPT) for tablet devices.
exhaustedTotalBudgetMetric
The amount of the campaign's total budget that has been exhausted, measured in halers. This field is relevant if a total budget is set for the campaign.
granularityDimension
The aggregation level for statistical data, such as total, daily, weekly, monthly, quarterly, or yearly.
idDimension
A unique identifier for the entity. In the context of ad reports, this is the ad's ID. For campaigns, it's the campaign's ID. For groups, it's the group's ID.
impressionMoneyMetric
The total cost incurred specifically for displaying ad impressions. This is a component of the total price paid for displaying ads, which can include both clicks and impressions.
impressionsMetric
The total number of times an ad was displayed.
nameDimension
The name of the advertising entity, such as an ad, ad group, or campaign.
startDateDimension
The start date of the campaign.
statusDimension
The operational status of an advertising entity, as set by the user or system (e.g., for an ad).
totalBudgetDimension
The overall total budget for the campaign, specified in halers.
totalBudgetFromDimension
The date from which the campaign's total money budget is calculated.
totalClicksDimension
The total number of clicks allowed for the campaign.
totalClicksFromDimension
The date from which the campaign's total click budget is calculated.
totalMoneyMetric
The total amount of money paid for displaying ads, covering both clicks and impressions.
transactionsMetric
The total number of transactions recorded.
typeDimension
The classification or category of an advertising entity, such as the type of ad (e.g., extended, combined, branding) or conversion.