MNTN (v3): Most-used fields
The table below gives information about most-used fields that you can import from MNTN (v3). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Average Order ValueDimension
The average revenue generated per attributed conversion. This is a calculated metric based on the total order value divided by the total number of conversions.
Campaign Group IDDimension
A unique identifier for a group of campaigns, used for aggregating data in performance reports.
Campaign NameDimension
The name of the campaign.
Conversion TimeDimension
The specific date and time when a conversion event occurred, providing detailed log-level information.
Conversion Time (date)Dimension
The date on which a conversion event occurred, used for daily aggregation and reporting.
Creative NameDimension
The name of the creative. Creative information acts as a dimension to group data in reports.
DMADimension
Designated Market Area, a geographic dimension used for grouping and analyzing data related to specific regions.
DayDimension
The specific date for which the data is reported.
ImpressionsMetric
The total number of times an ad was displayed.
NameDimension
The name of an entity, such as an Advertiser, Campaign, or Creative, used for identification and grouping data in reports.
TV SpendDimension
The total financial amount spent on advertising campaigns on the MNTN platform.
Total ConversionsMetric
The total number of successful actions (conversions) recorded, such as purchases or sign-ups.
Total SpendMetric
The total financial amount spent on advertising campaigns.
Total Verified VisitsMetric
The aggregated number of user visits to an advertiser's property that have been recorded and verified by the MNTN platform, available as numeric data in Graph tables.
Visit RateMetric
The percentage of ad impressions that resulted in a verified visit to the advertiser's site.