Magnite Performance Analytics: Most-used fields
The table below gives information about most-used fields that you can import from Magnite Performance Analytics. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AccountDimension
Represents an identifier for a publisher or vendor within the Magnite platform, used for reporting and data collection.
Account IDDimension
A unique identifier for the specific publisher or vendor account.
Ad FormatDimension
The specific type or style of advertisement, such as video, display, or native.
CampaignDimension
A specific advertising initiative or program managed by an advertiser.
DSPDimension
Demand-Side Platform; a system used by advertisers to buy ad impressions across multiple ad exchanges.
DateDimension
The calendar date when the advertising event or data was recorded.
Deal IDDimension
A unique identifier for a private marketplace (PMP) deal between a publisher and a buyer, ensuring specific inventory and pricing.
Device TypeDimension
The type of device used by the end-user (e.g., Connected TV, mobile, desktop).
ImpressionsMetric
The total number of times an advertisement was displayed to a user.
Paid ImpressionsMetric
The number of ad impressions for which the publisher received payment.
RevenueMetric
The income generated from advertising, either gross (total collected) or net (after deductions).
SiteDimension
The website or application where the advertisement was displayed.
Video Complete RateMetric
The percentage of video ads that played to 100% completion.
Video ViewMetric
The number of times a video advertisement was initiated or played.
Visitor CountryDimension
The geographical country from which the ad request originated.
eCPMMetric
Effective Cost Per Mille (or Cost Per Thousand); a measure of the revenue generated per thousand impressions.