Facebook Ads Pixel Stats: Most-used fields
The table below gives information about most-used fields that you can import from Facebook Ads Pixel Stats. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_pixel_idMetric
The unique identifier for the Facebook Ad Pixel.
ad_pixel_nameDimension
The name of the Facebook Ad Pixel.
countMetric
The aggregated count of pixel fires for the specified aggregation dimension. This represents the total number of times an event or pixel fire occurred within the given timeframe.
custom_data_fieldDimension
This field provides the aggregated count of pixel fires for the top 100 custom data fields associated with a specific event, broken down by hour. This allows for detailed analysis of custom data sent with pixel events.
dateDimension
The calendar date when the pixel event data was recorded.
eventDimension
This field represents the type of event fired by the Facebook Pixel, used for aggregating pixel statistics. Examples of events include PageView, Purchase, AddToCart, Lead, and CompleteRegistration.
event_sourceDimension
The source of the pixel event, such as a specific event type (e.g., PageView, Purchase, AddToCart) or the origin of the event data. This field provides the breakdown dimension when pixel statistics are aggregated by 'event'.
event_total_countsDimension
The total number of times a pixel event or activity occurred, aggregated according to the specified dimension. This count indicates the volume of user actions tracked by the pixel for a given field value.
facebook_ad_account_idDimension
The unique identifier for the Facebook Ad Account associated with the pixel.
facebook_ad_account_nameDimension
The name of the Facebook Ad Account.
pixel_fireDimension
This field represents a single instance where the Facebook pixel is activated on a website or app, indicating an event has occurred and data has been sent to Facebook. It provides the number of pixel fires aggregated by hour.
start_timeDimension
The start time of the data aggregation period for the pixel tracking data. This field specifies the beginning of the time range for which the pixel stats are collected.