Google Business Profile: Most-used fields
The table below gives information about most-used fields that you can import from Google Business Profile. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
BUSINESS_BOOKINGSMetric
A performance metric indicating the number of customer actions related to bookings on the Google Business Profile.
BUSINESS_CONVERSATIONSMetric
A performance metric representing the number of messages or conversations initiated by customers on the Google Business Profile listing.
BUSINESS_DIRECTION_REQUESTSMetric
The number of requests for driving directions to the business's location.
BUSINESS_FOOD_ORDERSMetric
A performance metric indicating the number of customer actions related to food orders placed through the Google Business Profile.
BUSINESS_IMPRESSIONS_DESKTOP_MAPSMetric
The number of times the business profile was viewed on Google Maps from a desktop device.
BUSINESS_IMPRESSIONS_DESKTOP_SEARCHMetric
The number of times the business profile was viewed on Google Search from a desktop device.
BUSINESS_IMPRESSIONS_MOBILE_MAPSMetric
The number of times the business profile was viewed on Google Maps from a mobile device.
BUSINESS_IMPRESSIONS_MOBILE_SEARCHMetric
The number of times the business profile was viewed on Google Search from a mobile device.
CALL_CLICKSMetric
The number of clicks on the 'Call' button on the business's Google Business Profile.
LOCAL_POST_ACTIONS_CALL_TO_ACTIONDimension
The number of clicks on call-to-action buttons within local posts.
LOCAL_POST_VIEWS_SEARCHMetric
The number of times local posts were viewed through Google Search results.
PHOTOS_COUNT_CUSTOMERSDimension
The total count of photos contributed by customers to the business profile.
PHOTOS_COUNT_MERCHANTDimension
The total count of photos uploaded by the business owner to the business profile.
PHOTOS_VIEWS_CUSTOMERSMetric
The total number of views received by photos uploaded by customers.
PHOTOS_VIEWS_MERCHANTDimension
The total number of views received by photos uploaded by the business owner.
QUERIES_DIRECTMetric
The number of direct searches where customers specifically searched for the business name or address.
QUERIES_INDIRECTMetric
The number of indirect searches where customers found the business through a category, product, or service search.
QuestionCreateDateDimension
The date when a customer question was submitted to the business profile.
WEBSITE_CLICKSMetric
The number of clicks on the website link on the business's Google Business Profile.
accountDimension
Represents a Google Business Profile account, used for managing business locations.
account_idDimension
A unique identifier for the Google Business Profile account that owns the business listing.
accounts/{NUM}/locations/{NUM}Dimension
The unique resource name for a specific business location within a Google Business Profile account.
accounts/{NUM}/locations/{NUM}/reviews/{ID}Dimension
The unique resource name for a specific review associated with a location within a Google Business Profile account.
additionalCategoriesDimension
A list of additional business categories that describe the business.
additionalPhonesDimension
Additional phone numbers associated with the business location.
addressDimension
The physical address of the business location.
answer.author.nameDimension
The display name of the author who provided an answer to a question.
answer.author.profilePhotoUriDimension
The URI for the profile photo of the author who provided an answer to a question.
answer.author.typeDimension
The type of author who provided an answer (e.g., owner, consumer).
answer.createTimeDimension
The timestamp when an answer to a question was created.
answer.nameDimension
The resource name of an answer to a question.
answer.textDimension
The textual content of an answer to a question.
answer.updateTimeDimension
The timestamp when an answer to a question was last updated.
answer.upvoteCountDimension
The number of upvotes an answer to a question has received.
canDeleteDimension
Indicates whether the authenticated user has permission to delete the associated review or review reply.
canHaveFoodMenusDimension
Indicates if the business location can have food menus associated with it.
canModifyServiceListDimension
Indicates if the list of services offered by the business can be modified.
canOperateHealthDataDimension
Indicates if the business location is permitted to operate with health-related data.
canOperateLodgingDataDimension
Indicates if the business location is permitted to operate with lodging-related data (e.g., for hotels).
canUpdateDimension
Indicates if the user or application has the permission to update the associated Google Business Profile entity, such as a business location's information or a review reply.
commentDimension
The textual content of a customer's review comment.
createTimeDimension
The timestamp when an entity was created.
dateDimension
A specific calendar date.
endMonthDimension
The last month in a time range for retrieving monthly performance metrics.
hasPendingEditsDimension
Indicates if the business profile has pending edits that have not yet been published.
hasPendingVerificationDimension
Indicates if the location has a pending verification process.
impressionsMetric
A key performance metric representing the number of times the business profile was displayed to users, including search keyword impressions.
isDisabledDimension
Indicates if the business location is currently disabled.
isDisconnectedDimension
Indicates if the business location is disconnected from its managing account.
isDuplicateDimension
Indicates if the business location is identified as a duplicate of another listing.
isGoogleUpdatedDimension
Indicates if the business location's information was last updated by Google.
isLocalPostApiDisabledDimension
Indicates if the Local Post API functionality is disabled for the location.
isPendingReviewDimension
Indicates if the business location is currently awaiting review by Google.
isPublishedDimension
Indicates if the business location is publicly published on Google.
isSuspendedDimension
Indicates if the business location's listing has been suspended.
isVerifiedDimension
Indicates if the business location has been successfully verified.
labelDimension
A single label associated with a location for organizational purposes.
labelsDimension
A list of labels associated with a location for organizational purposes.
languageCodeDimension
The BCP-47 language code of the content (e.g., 'en' for English).
latlngDimension
The latitude and longitude coordinates of the business location.
locationDimension
Represents a specific Google Business Profile location.
locationNameDimension
The display name of the business location.
mapsUrlDimension
The URL to the business location's listing on Google Maps.
nameDimension
The human-readable name of the Google Business Profile location, as displayed to customers.
needsReverificationDimension
Indicates if the business location requires reverification.
newReviewUrlDimension
The URL where customers can submit a new review for the business.
primaryCategoryDimension
The main category that best describes the business.
primaryPhoneDimension
The primary phone number for the business location.
profileDimension
Contains comprehensive information related to the business's Google Business Profile.
question.author.nameDimension
The display name of the author who submitted the question.
question.author.profilePhotoUriDimension
The URI for the profile photo of the author who submitted the question.
question.author.typeDimension
The type of author who submitted the question (e.g., owner, consumer).
question.createTimeDimension
The timestamp when a question was created.
question.nameDimension
The resource name of a question.
question.textDimension
The textual content of a question submitted by a customer.
question.totalAnswerCountDimension
The total number of answers provided for a specific question.
question.updateTimeDimension
The timestamp when a question was last updated.
question.upvoteCountDimension
The number of upvotes a question has received.
regionLatlngDimension
The latitude and longitude coordinates defining the service region for the business.
regularHours_FRIDAY_closeTimeDimension
The closing time for the business on Friday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_FRIDAY_openTimeDimension
The opening time for the business on Friday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_MONDAY_closeTimeDimension
The closing time for the business on Monday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_MONDAY_openTimeDimension
The opening time for the business on Monday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_SATURDAY_closeTimeDimension
The closing time for the business on Saturday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_SATURDAY_openTimeDimension
The opening time for the business on Saturday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_SUNDAY_closeTimeDimension
The closing time for the business on Sunday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_SUNDAY_openTimeDimension
The opening time for the business on Sunday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_THURSDAY_closeTimeDimension
The closing time for the business on Thursday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_THURSDAY_openTimeDimension
The opening time for the business on Thursday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_TUESDAY_closeTimeDimension
The closing time for the business on Tuesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_TUESDAY_openTimeDimension
The opening time for the business on Tuesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_WEDNESDAY_closeTimeDimension
The closing time for the business on Wednesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_WEDNESDAY_openTimeDimension
The opening time for the business on Wednesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
reviewIdDimension
The unique identifier for a customer review.
reviewReply.commentDimension
The textual content of the business owner's reply to a customer review.
reviewReply.updateTimeDimension
The timestamp when the business owner's reply to a customer review was last updated.
reviewer.displayNameDimension
The display name of the customer who submitted the review.
reviewer.isAnonymousDimension
Indicates if the reviewer's identity is anonymous.
reviewer.profilePhotoUrlDimension
The URL for the profile photo of the customer who submitted the review.
searchKeywordDimension
The specific keyword used by a user that led to the discovery or display of the business profile in search results. Available as a monthly breakdown.
specialHours_{NUM}_closeTimeDimension
The closing time for a business on a specific date, overriding regular hours. Times are in 24hr ISO 8601 extended format (hh:mm).
specialHours_{NUM}_closedDimension
Indicates if the business location is closed for the entire duration of a special hours period.
specialHours_{NUM}_endDateDimension
The calendar date when a special hours period ends for the business.
specialHours_{NUM}_openTimeDimension
The opening time for a business on a specific date, overriding regular hours. Times are in 24hr ISO 8601 extended format (hh:mm).
specialHours_{NUM}_startDateDimension
The calendar date when a special hours period starts for the business.
starRatingDimension
The average numerical rating (from 1 to 5 stars) provided by customers in their reviews for a business location. This data is part of the customer review information collected through the Business Information API.
startMonthDimension
The first month in a time range for retrieving monthly performance metrics.
startTimeDimension
The start time for a period or event, without timezone information.
storeCodeDimension
A unique, client-specified code for the business location.
timeZoneDimension
The IANA timezone ID for the business location (e.g., 'America/Los_Angeles').
updateTimeDimension
The timestamp when an entity was last updated.
websiteUriDimension
The URL of the business's website, preferably specific to the individual location.
websiteUrlDimension
The canonical URL of the business's website.