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Piano: Most-used fields

The table below gives information about most-used fields that you can import from Piano. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
Conversion rateMetric

The percentage of users who completed a desired action, such as a subscription or registration, as tracked by the Conversions Report.

ConversionsMetric

The total number of times a user completed a specific desired action (e.g., purchase, registration), as reported in the Conversions Report.

CurrencyDimension

The currency used for transactions and pricing (e.g., USD, EUR).

DateDimension

The date associated with an event, such as a conversion, subscription, or user action.

Experience IDDimension

Unique identifier for a user experience or campaign within Piano's Composer, used in the Conversions Report (`exp_id`).

sourceSourceDimension

The origin or referrer of the user's first visit to the digital property, such as a search engine, social media platform, or direct access.