Lead Gen & CRM: Most-used fields
The table below gives information about most-used fields that you can import from Lead Gen & CRM. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
accountIDDimension
Unique identifier for the SharpSpring account associated with the data.
activeMetric
Indicates if a record, such as a lead or a list, is currently active in the system. For leads, the `getLeads` API method can filter for active leads.
amountMetric
The monetary value associated with an opportunity.
campaignAttributionOverrideMetric
A field that allows overriding the default campaign attribution for a lead or action, enabling manual assignment of credit to a specific campaign. The API includes methods to retrieve campaign information.
campaignIDDimension
Unique identifier for a marketing campaign.
cityDimension
The city associated with a lead's address.
closeDateDimension
The projected or actual date when an opportunity is expected to close.
companyNameDimension
The name of the company associated with a lead.
countryDimension
The country associated with a lead's address.
createTimestampDimension
The timestamp indicating when a record (e.g., lead, email event, email job) was created.
dateDimension
A timestamp or date associated with a record or event, often used for filtering data in date-ranged reports.
dealStageIDDimension
Unique identifier for the current stage of an opportunity in the sales pipeline.
descriptionDimension
A textual description for a record, such as a lead or an opportunity.
emailAddressDimension
The email address of a lead.
faxNumberDimension
The fax number associated with a lead or contact.
firstNameDimension
The first name of a lead.
idDimension
The unique identifier for a record or object.
industryDimension
The industry sector a lead or account belongs to.
isActiveMetric
Indicates if a record is currently active. This is a common boolean flag used across various entities like leads, lists, or campaigns. The `getLeads` method filters for active leads by default.
isClosedMetric
Indicates if an opportunity has been closed.
isContactDimension
This field indicates whether a lead has been classified as a contact within Lead Gen & CRM. It is a standard lead field that can be used for dynamic content and lead segmentation.
isCustomerDimension
This field indicates whether a lead has progressed through the sales funnel to become a customer. While not explicitly listed as a standard boolean field, 'customer' is a recognized stage in the Lead Gen & CRM sales process and can be represented by a custom field or derived from the 'Lead Status' field.
isQualifiedDimension
Indicates the qualification status of a lead. A lead's status changes from unqualified to qualified as it progresses through the sales pipeline.
isUnsubscribedDimension
A boolean flag indicating if a contact has unsubscribed from email communications. The `getRemovedListMembers` method explicitly supports filtering by unsubscribed status.
isWonMetric
Indicates if an opportunity was successfully won.
lastNameDimension
The last name of a lead.
leadIDMetric
The unique identifier for a lead.
leadScoreMetric
The overall lead score indicating a lead's engagement and readiness.
leadScoreWeightedMetric
The calculated lead score, often adjusted by a weighting algorithm, indicating a lead's engagement and potential value. This is a core marketing automation feature for lead prioritization.
leadStatusDimension
The current status of a lead in the sales process.
listIDMetric
The unique identifier for a list.
mobilePhoneNumberDimension
The mobile phone number of a lead or contact.
nameDimension
The name of a record or object (e.g., campaign name, list name).
officePhoneNumberDimension
The office phone number of a lead or contact.
opportunityNameDimension
The name of a sales opportunity.
originatingLeadIDDimension
The ID of the initial lead record from which the current lead was derived, particularly useful in scenarios involving lead merging or conversion.
ownerIDDimension
Unique identifier for the owner (user) of a record, such as an account, lead, or opportunity, within the Lead Gen & CRM platform.
personaDimension
This field identifies the buyer persona assigned to a lead or contact. A buyer persona is a fictional representation of an ideal customer segment, used to categorize leads and tailor marketing messages and workflows.
phoneNumberDimension
The primary phone number of a lead or account.
phoneNumberExtensionMetric
The extension for the lead's phone number.
primaryLeadIDDimension
A unique numerical identifier for the lead within the system.
probabilityMetric
The probability (percentage) of winning an opportunity.
stateDimension
The state or province associated with a lead's address.
statusDimension
The general status of a record or operation. Specific context depends on the object (e.g., 'Lead Status', 'Email Job Status').
streetDimension
The street address for a lead or contact.
titleDimension
The job title of a lead or contact.
trackingIDDimension
A unique identifier used for tracking various marketing activities, such as website visits, form submissions, or campaign interactions. This links different data points together for analytics.
updateTimestampDimension
The timestamp indicating the last time the record was updated.
websiteDimension
The website URL associated with a lead or account.
zipcodeDimension
The postal code associated with a lead's address.