Evalanche: Most-used fields
The table below gives information about most-used fields that you can import from Evalanche. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
addresseesMetric
The total number of recipients to whom a mailing or campaign was sent.
articlesDimension
Statistical data related to the articles within the mailing, such as views or clicks for each article, available as nested statistics.
blacklistedMetric
Indicates if an addressee's email address is on a blacklist, preventing them from receiving communications, based on Evalanche's email validation processes.
campaign_idDimension
A unique identifier for a specific marketing campaign or mailing within Evalanche.
campaign_nameDimension
The name of the marketing campaign.
category_idDimension
An identifier for the category to which a mailing or campaign belongs.
clicksMetric
The total number of clicks on media elements within the mailing.
conversionsMetric
The number of successful goal completions (e.g., purchases, form submissions) attributed to a specific mailing campaign.
customer_idDimension
A unique identifier for the customer or client account associated with the data.
dateDimension
The date and time (as a Unix timestamp) when a profile's information or permissions were changed.
duplicatesMetric
This field indicates if an entry is a duplicate or is related to duplicate management processes, as the Evalanche platform includes functionality for automatic avoidance of duplicates within its address management.
hardbouncesMetric
The count of emails that resulted in a permanent delivery failure, indicating issues such as invalid or non-existent email addresses. These emails will not be retried by the system.
idDimension
The unique identifier for a specific link within an email campaign.
impressionsMetric
The total number of times an email campaign or its content was viewed.
linksDimension
Statistical data related to the links within the mailing, such as click-through rates for each link, available as nested statistics.
mediaDimension
Statistical data related to media elements within the mailing, such as views or interactions with images or videos, available as nested statistics.
recipientsMetric
The total number of individuals who received the email campaign.
report_urlDimension
This field provides the URL to access the report for a specific mailing campaign. It is obtained through the mailing service's getDetails() method of the SOAP API and can be used to view detailed statistics and performance data for the campaign.
send_end_timeDimension
The timestamp indicating when the sending process for the mailing was completed.
send_start_timeDimension
The timestamp indicating when the sending process for the mailing began.
sendout_triggertimeDimension
The date and time when a specific mailing campaign was initiated or scheduled to be sent.
sentMetric
The total number of emails sent for the campaign.
softbouncesMetric
This field indicates the number or status of emails that resulted in a soft bounce during a mailing dispatch. Evalanche's dispatch management includes automated soft bounce recognition and filtering.
subjectDimension
The subject line of the email campaign.
targetgroup_idDimension
A unique identifier for the target group to which the mailing was sent.
targetgroup_nameDimension
The name of the specific audience segment or group targeted by a mailing campaign.
type_idDimension
The unique identifier for the type of marketing asset or object within Evalanche, such as a specific mailing type (e.g., newsletter, event mailing, trigger mailing), article type, or container type.
unique_clicksMetric
The number of distinct individuals who clicked on media elements within the mailing.
unique_impressionsMetric
The number of distinct recipients who viewed the content of a mailing, regardless of how many times they viewed it.
unsubscribesMetric
The total number of recipients who have opted out of receiving further communications, often by clicking an unsubscribe link in an email or using a 'list-unsubscribe' option.
urlDimension
The URL associated with a specific link or resource within an email campaign.