Adtraction Advertiser: Most-used fields
The table below gives information about most-used fields that you can import from Adtraction Advertiser. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
aovMetric
The average value of orders, calculated by dividing the total order value by the number of sales transactions.
autoApprovalDateDimension
The date when a transaction is automatically approved.
click.adIdMetric
The numerical identifier for the advertisement that generated the click.
click.adNameDimension
The name of the advertisement that generated the click.
click.adTypeDimension
The type of advertisement (e.g., Image).
click.channelIdMetric
The numerical identifier of the channel through which the click occurred.
click.channelNameDimension
The name of the channel where the click originated.
click.clickDateDimension
The UTC timestamp when the click was registered.
click.statusDimension
The status of the click.
clicksMetric
The total number of clicks recorded.
clicksUniqueMetric
The number of unique clicks recorded, indicating distinct user interactions.
commissionMetric
The amount of commission earned by the partner.
conversionRatioMetric
The ratio of sales to unique clicks.
costMetric
The total cost associated with a transaction, encompassing partner commission and platform fees.
ctrMetric
The Click Through Ratio, calculated by dividing the total clicks by the total impressions.
currencyDimension
The currency used for the transaction or account, specified in ISO 4217 format.
dateDimension
The specific date for which the statistics are aggregated, in ISO 8601 format.
deviceDimension
The type of device used for the transaction (e.g., smartphone).
epcMetric
Earnings Per Click, calculated by dividing the total commission by the number of unique clicks.
geoLocationDimension
The geographical location associated with a transaction, represented by an ISO 3166-1 Alpha-2 country code.
impressionsMetric
The total number of times banners or links were displayed.
impressionsUniqueMetric
The number of unique times banners or links were displayed to distinct users.
lastUpdatedDimension
The UTC timestamp indicating the last time the transaction or feed information was updated.
leadRatioMetric
The ratio of lead transactions to unique clicks.
leadsMetric
The total number of lead transactions recorded.
operatingSystemDimension
The operating system of the device used for the transaction (e.g., Android).
orderIdDimension
The unique identifier for an order as recognized by the advertiser.
orderValueMetric
The monetary value of the sales transactions.
paymentStatusDimension
The current payment status of a transaction (e.g., not invoiced, invoiced to advertiser, ready for payment, paid to partner).
salesMetric
The total number of sale transactions recorded.
transactionDateDimension
The UTC timestamp indicating when the transaction was registered on the advertiser's website.
transactionNameDimension
The name or type of the transaction (e.g., Order new customer).
transactionStatusDimension
The current status of the transaction (e.g., approved, pending, rejected, open claims).
transactionTypeDimension
The numerical identifier indicating the type of transaction (e.g., sale, lead).
uniqueIdDimension
A unique identifier for a specific transaction.