PubMatic: Most-used fields
The table below gives information about most-used fields that you can import from PubMatic. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
DatedateMetric
The specific date on which the advertising data was recorded.
adFormatIdadFormatNameDimension
The unique identifier for the specific ad format used, such as banner or video, which can be used to categorize ad performance.
advertiserIdMetric
A unique identifier for the advertiser associated with the ad campaigns.
audienceSegmentaudienceSegmentNameMetric
The name or identifier of the audience segment targeted for ad delivery, allowing for analysis of performance across different audience groups.
campaignIdDimension
A unique identifier for the specific advertising campaign.
channelIdMetric
A unique identifier for the advertising channel through which impressions and clicks were generated.
clicksMetric
The total number of times users clicked on an ad.
countryIdMetric
A unique identifier for the country where the ad impressions and clicks originated.
dataRevenueMetric
Revenue generated from data-related transactions or the use of audience data within the platform.
dateDimension
The specific date for which the data is reported, allowing for time-series analysis of performance.
paidImpressionsMetric
The total number of ad impressions for which a publisher received payment.
platformIdplatformMetric
The identifier for the ad serving platform or environment (e.g., mobile, desktop, CTV), used to analyze performance across different digital channels.
revenueMetric
The total revenue generated from the advertising activities.
siteIdDimension
A unique identifier for the website or application where the ad was displayed.
spendMetric
The total amount of money spent on advertising campaigns within the PubMatic platform.
totalImpressionsMetric
The total number of times an ad was displayed to users.
transactionRevenueMetric
The total revenue generated from ad transactions, representing the financial earnings from served impressions.