Adform (Seller): Most-used fields
The table below gives information about most-used fields that you can import from Adform (Seller). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
advertiserDimension
The company or entity promoting a product or service through advertising.
bidRequestsMetric
The total number of bid requests sent from the ad exchange for available ad inventory.
bidRequestsDealMetric
The total number of bid requests made for ad inventory offered through a deal (e.g., Private Marketplace deals).
bidResponsesMetric
The total number of bid responses submitted by demand-side platforms (DSPs) in response to bid requests.
bidResponsesDealMetric
The total number of bid responses submitted for ad inventory offered through a deal (e.g., Private Marketplace deals).
buyerDimension
The advertiser's account name or 'seat' that served the buy-side campaign and was passed in the bid response.
campaignDimension
Represents an advertising campaign, which serves as the fundamental organizational unit within the Adform system, encompassing various media, placements, and banners. This dimension allows for data grouping and analysis at the campaign level.
clicksMetric
The number of times users clicked on an advertisement.
creativeDimension
A unique identifier for an ad creative or ad asset within the Adform platform, which can include various types such as video, display, flash, or image. This dimension allows for data segmentation by specific ad creatives.
dateDimension
The specific date for which the data is reported.
dayDimension
The specific day of the month for which the data is reported.
dealIDDimension
A unique identifier generated by Adform for a specific deal created by a publisher.
dealIdDimension
A unique identifier generated by Adform for a specific deal created by a publisher.
dealNameDimension
The name assigned to a deal created by a publisher on the SSP.
domainDimension
Represents the second-level domain of publisher sites where an ad banner was displayed during a Real-Time Bidding (RTB) impression. This dimension helps analyze performance by publisher website.
ecpcgrossMetric
The effective cost per click (ECPC) representing the gross revenue received for sold impressions.
ecpcnetMetric
The effective cost per click (ECPC) representing the net revenue received for sold impressions.
ecpmgrossMetric
The effective cost per mille (ECPM), or cost per thousand impressions, representing the gross revenue received for sold impressions.
ecpmnetMetric
The effective cost per mille (ECPM), or cost per thousand impressions, representing the net revenue received for sold impressions.
ecpmpublisherMetric
The effective CPM (Cost Per Mille/Thousand) calculated for the publisher, indicating the revenue earned per thousand impressions.
impressionsMetric
The total number of times an advertisement was displayed to users.
measurableImpressionsMetric
A metric indicating the number of impressions that were measurable, meaning they met specific technical criteria to be tracked by the system.
monthDimension
The time dimension by month (e.g., January, February).
placementDimension
The title of the publisher's ad placement.
placementIdMetric
A unique identifier for the ad placement on a publisher's inventory.
placementSizeDimension
The dimensions (width and height) of the ad placement.
placementTypeDimension
The type of booking or buying model for the placement, such as Impressions (CPM), Clicks (CPC), or Viewable Impressions (vCPM).
publisherDimension
The entity that owns the website or app where ads are displayed.
publisherIdMetric
A unique identifier for the publisher, representing the platform, website, or app hosting the advertising space available for sale.
publisherRevenueMetric
The revenue earned by the publisher from ad impressions and other monetization activities through the SSP.
revenuegrossMetric
The total gross revenue generated from advertising activities before any deductions or fees.
revenuenetMetric
The revenue remaining after all deductions and fees have been applied.
viewImpressionsIABMetric
A metric representing the number of viewable impressions as defined by the Interactive Advertising Bureau (IAB) standards. These impressions are considered seen by users.
viewableCTRMetric
The Click-Through Rate (CTR) calculated specifically for viewable impressions, indicating the percentage of viewable ads that resulted in a click.
yearDimension
The time dimension representing the year in a four-digit format.