BARB: Most-used fields
The table below gives information about most-used fields that you can import from BARB. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AUDIENCE_VIEWS.audience_codeMetric
A unique code identifying a specific audience segment for viewing data.
AUDIENCE_VIEWS.audience_size_hundredsMetric
The size of the audience for a given viewing event, reported in hundreds.
AUDIENCE_VIEWS.category_idDimension
An identifier for the category to which the audience belongs.
AUDIENCE_VIEWS.descriptionDimension
A descriptive text explaining the characteristics of the audience segment.
AUDIENCE_VIEWS.target_size_in_hundredsMetric
The target audience size for a specific viewing event, reported in hundreds.
BREAK_DURATIONMetric
The total duration of an advertising break.
BREAK_START_DATETIME.barb_polling_datetimeDimension
The date and time when BARB's system polled for the start of the advertising break.
BREAK_START_DATETIME.barb_reporting_datetimeDimension
The date and time when BARB reported the start of the advertising break.
BREAK_START_DATETIME.standard_datetimeDimension
The standard date and time marking the beginning of the advertising break.
BREAK_TYPEDimension
The classification or category of the advertising break.
BROADCASTER_SPOT_NUMBERMetric
A unique identifier assigned to the advertising spot by the broadcaster.
CLEARCAST_INFORMATION.advertiser_codeDimension
The code for the advertiser as cleared by Clearcast.
CLEARCAST_INFORMATION.advertiser_nameDimension
The name of the advertiser as cleared by Clearcast.
CLEARCAST_INFORMATION.buyer_codeDimension
The code for the media buyer as cleared by Clearcast.
CLEARCAST_INFORMATION.buyer_nameDimension
The name of the media buyer as cleared by Clearcast.
CLEARCAST_INFORMATION.clearcast_commercial_titleDimension
The title of the commercial as approved by Clearcast.
CLEARCAST_INFORMATION.holding_company_codeDimension
The code for the holding company associated with the advertiser or buyer, as provided by Clearcast.
CLEARCAST_INFORMATION.holding_company_nameDimension
The name of the holding company associated with the advertiser or buyer, as provided by Clearcast.
CLEARCAST_INFORMATION.match_group_codeMetric
A code used for grouping or matching commercials, as provided by Clearcast.
CLEARCAST_INFORMATION.match_group_nameDimension
The name of a group used for matching commercials, as provided by Clearcast.
CLEARCAST_INFORMATION.product_codeDimension
The code for the product being advertised, as provided by Clearcast.
CLEARCAST_INFORMATION.product_nameDimension
The name of the product being advertised, as provided by Clearcast.
COMMERCIAL_NUMBERDimension
A unique identifier for the commercial.
LOG_STATION.station_codeMetric
The code for the station that logged the commercial.
LOG_STATION.station_nameDimension
The name of the station that logged the commercial.
PANEL.is_macro_regionDimension
An indicator specifying if the audience panel covers a macro geographical region.
PANEL.panel_codeMetric
A unique code identifying the audience panel.
PANEL.panel_regionDimension
The geographical region that the audience panel represents.
POSITION_IN_BREAKDimension
The sequential position of the advertising spot within its respective break.
SALES_HOUSE.sales_house_brand_descriptionDimension
A description of the brand associated with the sales house.
SALES_HOUSE.sales_house_nameDimension
The name of the sales house responsible for selling advertising airtime.
SPOT_DURATIONDimension
The length of the individual advertising spot in seconds.
SPOT_START_DATETIME.barb_polling_datetimeDimension
The date and time when BARB's system polled for the start of the advertising spot.
SPOT_START_DATETIME.barb_reporting_datetimeDimension
The date and time when BARB reported the start of the advertising spot.
SPOT_START_DATETIME.standard_datetimeDimension
The standard date and time marking the beginning of the advertising spot.
SPOT_TYPEDimension
The classification or category of the advertising spot.
STATION.station_codeMetric
A unique code identifying the broadcasting station.
STATION.station_nameDimension
The name of the broadcasting station.
TRANSMISSION_DATEDimension
The date on which the advertising spot was transmitted.
audience_views.audience_codeMetric
The unique identifier for a specific audience segment being viewed.
audience_views.audience_size_hundredsMetric
The size of the audience for a specific viewing event, measured in hundreds.
audience_views.category_idDimension
The identifier for the target audience category, useful for segmenting viewers.
audience_views.descriptionDimension
A descriptive text for the audience segment or category.
audience_views.impactsMetric
The number of audience impacts or exposures for an advertising spot.
audience_views.target_size_in_hundredsMetric
The size of the target audience for an advertising spot or program, measured in hundreds.
audience_views.tvrMetric
Television Viewer Rating (TVR) for the audience segment, indicating viewership intensity.
break_durationMetric
The total duration of the commercial break.
break_start_datetime.barb_polling_datetimeDimension
The start date and time of the commercial break according to BARB's polling system.
break_start_datetime.barb_reporting_datetimeDimension
The start date and time of the commercial break as reported by BARB.
break_start_datetime.standard_datetimeDimension
The standard start date and time of the commercial break.
break_typeDimension
The classification or type of commercial break (e.g., advertising, promotional).
broadcaster_spot_numberDimension
The unique identifier assigned to the advertising spot by the broadcaster.
commercial_numberDimension
The unique identifier for the commercial creative.
log_station.station_codeMetric
The unique code for the TV station that logged the transmission.
log_station.station_nameDimension
The name of the TV station that logged the transmission.
panel.is_macro_regionDimension
Indicates if the panel represents a macro-region (a broader geographical area) rather than a specific region.
panel.panel_codeMetric
The unique identifier for the BARB viewing panel.
panel.panel_regionDimension
The geographical region associated with the BARB viewing panel.
platformsDimension
The viewing platforms (e.g., terrestrial, satellite, cable, online) on which the content was transmitted.
position_in_breakDimension
The sequential position of the advertising spot within a commercial break.
preceding_programme_nameDimension
The name of the television programme that aired immediately before the commercial break or spot.
spot_durationDimension
The actual duration of the advertising spot.
spot_start_datetime.barb_polling_datetimeDimension
The start date and time of the advertising spot according to BARB's polling system.
spot_start_datetime.barb_reporting_datetimeDimension
The start date and time of the advertising spot as reported by BARB.
spot_start_datetime.standard_datetimeDimension
The standard start date and time of the advertising spot.
spot_typeDimension
The classification or type of advertising spot (e.g., commercial, sponsorship bumper).
station.station_codeMetric
The unique code for the TV station where the spot was transmitted.
station.station_nameDimension
The name of the TV station where the spot was transmitted.
succeeding_programme_nameDimension
The name of the television programme that aired immediately after the commercial break or spot.