Adobe Advertising Cloud: Most-used fields
The table below gives information about most-used fields that you can import from Adobe Advertising Cloud. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_idDimension
Unique identifier for the ad.
ad_nameDimension
The name of the ad.
advertiser_costsMetric
The total cost incurred by the advertiser.
advertiser_cpaMetric
The cost per acquisition for the advertiser.
advertiser_cpcMetric
The cost per click for the advertiser.
advertiser_cpcvMetric
The cost per completed view for the advertiser.
advertiser_cpeMetric
The cost per engagement for the advertiser.
advertiser_cpiMetric
The cost per install for the advertiser.
advertiser_cpmMetric
The cost per mille (thousand impressions) for the advertiser.
advertiser_cpvMetric
The cost per view for the advertiser.
advertiser_data_feesMetric
The fees associated with data usage for the advertiser.
advertiser_io_feesMetric
The insertion order fees for the advertiser.
advertiser_marginMetric
The profit margin generated for the advertiser.
advertiser_margin_pctMetric
The profit margin percentage for the advertiser.
advertiser_media_feesMetric
The fees associated with media buying for the advertiser.
advertiser_other_feesMetric
Other miscellaneous fees for the advertiser.
advertiser_total_feesMetric
The total sum of all fees incurred by the advertiser.
advertiser_vcpmMetric
The viewable cost per mille (thousand impressions) for the advertiser.
banner_ctrMetric
The click-through rate for banner ads.
bid_rateMetric
The rate at which bids are placed for ad placements.
bidsMetric
The total number of bids placed.
billable_data_feesMetric
The data fees that are charged to the advertiser.
billable_io_feesMetric
The insertion order fees that are charged to the advertiser.
billable_media_feesMetric
The media fees that are charged to the advertiser.
billable_other_feesMetric
Other miscellaneous fees that are charged to the advertiser.
billable_total_feesMetric
The total sum of all fees that are charged to the advertiser.
campaign.account_idDimension
The unique identifier for the account associated with the campaign.
campaign.ad_group_idDimension
The unique identifier for the ad group within the campaign.
campaign.advertiser_idDimension
The unique identifier for the advertiser of the campaign.
campaign.advertiser_nameDimension
The name of the advertiser of the campaign.
campaign.billing_typeDimension
The method of billing used for the campaign (e.g., CPM, CPC).
campaign.budget_capDimension
The maximum budget allocated for the campaign.
campaign.budget_cap.amountMetric
The monetary value of the budget cap for the campaign.
campaign.budget_cap.enforce_as_capDimension
Indicates if the budget cap is strictly enforced for the campaign.
campaign.budget_cap.intervalDimension
The time interval over which the budget cap is applied (e.g., daily, monthly) for the campaign.
campaign.budget_cap.metricMetric
The metric used to define the budget cap (e.g., impressions, spend) for the campaign.
campaign.campaign_keyDimension
A unique key for the campaign.
campaign.campaign_typeDimension
The type or objective of the campaign (e.g., brand awareness, direct response).
campaign.createdDimension
The date and time when the campaign was created.
campaign.discount_rateMetric
The discount rate applied to the campaign.
campaign.end_ageMetric
The end age target for the campaign audience.
campaign.end_timeDimension
The scheduled end date and time of the campaign.
campaign.ethnicityDimension
The ethnicity targeting parameter for the campaign.
campaign.feeMetric
Information regarding fees associated with the campaign.
campaign.fee.fee_rateMetric
The rate at which fees are applied to the campaign.
campaign.fee.fee_unitsDimension
The units in which the campaign fees are measured.
campaign.frequency_capMetric
The maximum number of times an ad in the campaign will be shown to a unique user.
campaign.frequency_cap_intervalDimension
The time interval for the frequency cap (e.g., per day, per week) for the campaign.
campaign.genderDimension
The gender targeting parameter for the campaign.
campaign.geosDimension
Geographic targeting parameters for the campaign.
campaign.parent_campaign_idDimension
The unique identifier of the parent campaign, if applicable.
campaign.start_ageMetric
The start age target for the campaign audience.
campaign.start_timeDimension
The scheduled start date and time of the campaign.
campaign.statusDimension
The current operational status of the campaign (e.g., active, paused).
campaign.timezone_idDimension
The identifier of the timezone used for the campaign.
campaign.timezone_use_dstDimension
Indicates whether Daylight Saving Time (DST) is observed for the campaign's timezone.
campaign_idDimension
The unique identifier for the campaign.
campaign_nameDimension
The name of the campaign.
click_per_viewMetric
The number of clicks per view.
click_through_view_rateMetric
The rate at which users click through after viewing an ad.
companion_click_throughsMetric
The number of clicks on companion ads.
companion_ctrMetric
The click-through rate for companion ads.
companion_impressionsMetric
The number of impressions delivered by companion ads.
completionsMetric
The total number of ad completions.
completions100Metric
The number of times an ad was viewed 100% to completion.
completions25Metric
The number of times an ad was viewed 25% to completion.
completions50Metric
The number of times an ad was viewed 50% to completion.
completions75Metric
The number of times an ad was viewed 75% to completion.
conversions_click_throughMetric
The number of conversions attributed to ad clicks.
conversions_click_through_avg_daysMetric
The average number of days between an ad click and a conversion.
conversions_impressionsMetric
The number of conversions attributed to ad impressions.
conversions_impressions_avg_daysMetric
The average number of days between an ad impression and a conversion.
conversions_rateMetric
The rate of conversions.
conversions_totalMetric
The total number of conversions.
conversions_viewMetric
The number of conversions attributed to ad views.
conversions_view_avg_daysMetric
The average number of days between an ad view and a conversion.
cpaMetric
The cost per acquisition.
cpcMetric
The cost per click.
cpcvMetric
The cost per completed view.
cpiMetric
The cost per install.
cpmMetric
The cost per mille (thousand impressions).
cpvMetric
The cost per view.
ctpMetric
The click-to-play rate.
ctrMetric
The click-through rate.
data_spend_cpmMetric
The cost per mille for data spend.
data_spend_totalMetric
The total spend on data fees.
dayDimension
The specific day for which the data is reported.
engagementsMetric
The total number of user engagements with the ad.
estimated_data_feesMetric
The estimated fees for data usage.
estimated_media_feesMetric
The estimated fees for media buying.
estimated_other_feesMetric
Other estimated miscellaneous fees.
estimated_total_feesMetric
The estimated total sum of all fees.
frequencyMetric
The average number of times a unique user is shown an ad.
impressionsMetric
The total number of times an ad was displayed.
margin_pctMetric
The percentage of profit margin.
media_spend_cpmMetric
The cost per mille for media spend.
media_spend_totalMetric
The total spend on media buying.
mobile_installsMetric
The number of mobile application installs attributed to ads.
non_billable_data_feesMetric
The data fees that are not charged to the advertiser.
non_billable_media_feesMetric
The media fees that are not charged to the advertiser.
non_billable_other_feesMetric
Other miscellaneous fees that are not charged to the advertiser.
non_billable_total_feesMetric
The total sum of all fees that are not charged to the advertiser.
not_viewable_impressionsMetric
The number of impressions that were not deemed viewable.
not_viewable_pct_impressionsMetric
The percentage of impressions that were not deemed viewable.
other_spend_cpmMetric
The cost per mille for other miscellaneous spend.
other_spend_totalMetric
The total spend on other miscellaneous fees.
package_idDimension
The unique identifier for the ad package.
package_nameDimension
The name of the ad package.
pct_completions100Metric
The percentage of times an ad was viewed 100% to completion.
pct_completions25Metric
The percentage of times an ad was viewed 25% to completion.
pct_completions50Metric
The percentage of times an ad was viewed 50% to completion.
pct_completions75Metric
The percentage of times an ad was viewed 75% to completion.
pct_viewed_avgMetric
The average percentage of an ad that was viewed.
placement.ad_templateDimension
The template used for ads within the placement.
placement.budget_cap.amountDimension
The monetary value of the budget cap for the placement.
placement.budget_cap.enforce_as_capDimension
Indicates if the budget cap is strictly enforced for the placement.
placement.budget_cap.intervalDimension
The time interval over which the budget cap is applied (e.g., daily, monthly) for the placement.
placement.budget_cap.metricMetric
The metric used to define the budget cap (e.g., impressions, spend) for the placement.
placement.end_timeDimension
The scheduled end date and time of the placement.
placement.frequency_capMetric
The maximum number of times an ad in the placement will be shown to a unique user.
placement.frequency_cap_intervalDimension
The time interval for the frequency cap (e.g., per day, per week) for the placement.
placement.max_bidMetric
The maximum bid amount set for the placement.
placement.start_timeDimension
The scheduled start date and time of the placement.
placement_idDimension
The unique identifier for the ad placement.
placement_keyDimension
A unique key for the ad placement.
placement_nameDimension
The name of the ad placement.
play_rateMetric
The rate at which video ads begin to play.
player_height_avgMetric
The average height of the video player.
player_width_avgMetric
The average width of the video player.
playtime_per_viewMetric
The average playtime duration per view.
profitMetric
The profit generated from advertising activities.
responsesMetric
The number of responses received.
revenueMetric
The revenue generated from advertising activities.
startsMetric
The number of times a video ad started playing.
timezoneDimension
The timezone used for reporting data.
total_click_throughsMetric
The total number of click-throughs.
total_feesMetric
The total sum of all fees.
vCPCVMetric
The viewable cost per completed view.
vcpmMetric
The viewable cost per mille (thousand impressions).
video_and_overlay_clicksMetric
The number of clicks on video ads and their overlays.
viewability_instrumented_impressionsMetric
The number of impressions that were successfully measured for viewability.
viewability_ratingDimension
The overall viewability rating of impressions.
viewability_unmeasurable_iframeMetric
The number of impressions where viewability could not be measured due to an iframe.
viewability_unmeasurable_iframe_otherMetric
The number of impressions where viewability could not be measured due to other iframe-related issues.
viewability_unmeasurable_otherMetric
The number of impressions where viewability could not be measured due to other unknown reasons.
viewable_complete100Metric
The number of viewable ads completed 100%.
viewable_complete25Metric
The number of viewable ads completed 25%.
viewable_complete50Metric
The number of viewable ads completed 50%.
viewable_complete75Metric
The number of viewable ads completed 75%.
viewable_impression_rateMetric
The rate of viewable impressions.
viewable_impressionsMetric
The number of impressions that were deemed viewable.
viewable_measurable_impressionsMetric
The number of impressions that were both viewable and measurable.
viewable_measurable_rateMetric
The rate of impressions that were both viewable and measurable.
viewable_pct_complete100Metric
The percentage of viewable ads completed 100%.
viewable_pct_complete25Metric
The percentage of viewable ads completed 25%.
viewable_pct_complete50Metric
The percentage of viewable ads completed 50%.
viewable_pct_complete75Metric
The percentage of viewable ads completed 75%.
viewable_pct_impressionsMetric
The percentage of impressions that were deemed viewable.
viewable_unmeasurable_impressionsMetric
The number of viewable impressions that could not be measured.
viewable_unmeasurable_rate_iframeMetric
The percentage of impressions where viewability instrumentation failed to initialize due to an iframe error.
viewable_unmeasurable_rate_not_supportedMetric
The percentage of impressions where viewability instrumentation failed because the environment was not supported.
viewable_unmeasurable_rate_otherMetric
The percentage of impressions where viewability instrumentation failed due to other issues.
viewable_unmeasurable_rate_totalMetric
The total percentage of impressions where viewability instrumentation failed.
viewable_viewsMetric
The number of times an ad was viewed and considered viewable.
viewed_minutesMetric
The total minutes of ad content viewed.
viewsMetric
The total number of times an ad was viewed.
win_rateMetric
The rate at which bids won ad placements.