Searchmetrics: Most-used fields
The table below gives information about most-used fields that you can import from Searchmetrics. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_budgetMetric
The allocated budget for advertising campaigns, relevant for market analysis and competitor insights.
cpcMetric
Cost Per Click, a metric indicating the average cost of a click on a paid advertisement.
dateDimension
The specific date associated with the collected data point or report.
delete_dateMetric
The date on which a keyword was deleted from the Searchmetrics platform. This field is populated only if the keyword has been removed.
delta_trafficMetric
The change in website traffic over a specified period, indicating growth or decline in visibility.
directoryDimension
A segment of a website's URL path, representing a specific folder or section of the website. For example, in www.example.com/blog/posts/, 'blog' and 'posts' are directories.
keywordskeywordDimension
Specific search terms or phrases being analyzed for SEO performance, content optimization, or market research.
pageMetric
Refers to a specific web page or URL being analyzed, often representing a landing page or a content page.
positionMetric
The ranking position of a keyword or URL in search engine results.
projectproject_idDimension
A unique identifier for a configured project within the platform, used for project-specific reports and analysis.
project_nameDimension
The name of the configured project.
se_nameDimension
The name of the search engine (e.g., Google, Bing) from which data is collected.
search_enginese_idDimension
A unique identifier for a specific search engine.
tagsDimension
Keywords or labels assigned to content or data entries for categorization, topic identification, or filtering in reports.
titleDimension
The title of a web page or content piece, which is a key element for SEO performance and user engagement.
trafficMetric
The total number of visits to a website or specific pages, a fundamental metric for digital performance.
traffic_volumeMetric
The overall volume of traffic received by a website or specific pages.
trendMetric
Indicates the direction or pattern of change in a metric over time, used for market and performance analysis.
trend_dateMetric
The date associated with a specific trend data point.
urlsurlDimension
The specific URL(s) being analyzed or included in a report.